Subtitles & vocabulary
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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Michelle Lin posted on 2025/04/01Ever wondered how Costco became a retail giant with its own famous brand, Kirkland Signature? This fascinating case study dives deep into their smart strategy of brand consolidation and supplier leverage, showing you exactly how it paid off big time! You'll pick up advanced vocabulary and gain insights into workplace practicals that are super useful.
Video vocabulary
significant
US /sɪɡˈnɪfɪkənt/
・
UK /sɪgˈnɪfɪkənt/
- Adjective
- Large enough to be noticed or have an effect
- Having meaning; important; noticeable
A2TOEIC
More present
US /ˈprɛznt/
・
UK /'preznt/
- Adjective
- Being in attendance; being there; having turned up
- Being in a particular place; existing or occurring now.
- Noun
- Gift
- Verb tense indicating an action is happening now
A1TOEIC
More opportunity
US /ˌɑpɚˈtunɪti, -ˈtju-/
・
UK /ˌɒpə'tju:nətɪ/
- Noun (Countable/Uncountable)
- Time, situation when a thing might be done; chance
- A favorable time or occasion for doing something.
A2TOEIC
More multiple
US /ˈmʌltəpəl/
・
UK /ˈmʌltɪpl/
- Adjective
- Having or involving more than one of something
- Having or involving several parts, elements, or members.
- Countable Noun
- Number produced by multiplying a smaller number
- A number of identical circuit elements connected in parallel or series.
B1
More Use Energy
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