Vocabulary

• make or break: Capable of ensuring success or causing failure.
• in the end: Finally; after a period of time or series of events.
• talking about: To discuss a particular topic.
• go on: To continue doing something
• all over the place: In a state of disorder; scattered everywhere.
• instead of: When one thing is replaced by another
• out there: In or to a place that is far away
• hit on: To discover an idea, etc. by chance
• look at: To use your eyes to focus on something
• see to: To attend to; take care of
• perspective: Artistic method of creating a sense of distance
• relevant: Having an effect on an issue; related or current
• extraordinary: Beyond what is ordinary; very unusual; remarkable
• context: Set of facts surrounding a person or event
• multiple: Having or involving more than one of something
• gross: 144 of something; twelve dozen of something
• impact: A striking effect or result to hit with force
• positive: Showing agreement or support for something
• revenue: Money that is made by or paid to a business
• effective: Working efficiently to produce a desired result
• exclusive: Being available only to people with a lot of money
• expect: To believe something is probably going to happen
• solid: Being able to be trusted; reliable
• default: Automatic setting when no indicated preference
• imagine: To think creatively about; form mental picture of
• reality: What is true, as opposed to what is imagined
• mechanism: Part of a machine that performs a certain function
• competition: Fighting against others to win something
• maintain: To keep saying something a certain way
• judge: Person who decides on the results of a contest
• charge: To run quickly toward someone to attack them
• benefit: Good result or effect, something advantageous
• stock: Animals such as cattle kept for breeding
• expand: To make something larger in size, number, amount
• administration: Act of giving e.g. medicine to a patient
• volume: Number or amount of something e.g. sales
• risk: To do something potentially dangerous or foolish
• accept: To agree to receive or take something offered
• break: To create a new record e.g. running the 100m dash
• invest: To use resources to build for the future
• cynical: Always believing that bad things are the reasons
• speculation: Taking risks that might lead to big profits
• mind: To be bothered or upset by something
• monopoly: Complete market control for a service or product
• suggest: To mention something that could be done; propose
• platform: Flat, raised structure that people stand on
• company: Good feeling from being with someone else
• lot: What happens to a person in life from chance; fate
• margin: Edge of an area
• offer: Price you say you are willing to pay for something
• kind: In a caring and helpful manner
• uncertainty: Feeling of not really knowing what will happen
• fact: Something that is known or proved to be true
• argue: To fight or disagree over something
• penetrate: To enter or pass through something
• hard: Difficult to do; difficult to understand
• loom: To appear in a large, unclear, or threatening form
• subscription: Regular payment for a service, magazine etc.
• competitor: Someone taking part in race, business, etc.
• monetize: To make money from your invention or ideas
• datum: Item of factual information
• acceleration: Increase in the speed or rate of something
• recur: To occur again or repeatedly
• allude: To refer to without mentioning it directly
• ad: Public notice or advertisement
• chrome: Shiny metal often found on car bumpers