Vocabulary

  • direct to: To show or tell someone how to get to a place.
  • as long as: For the period that; provided that.
  • on a mission: Having a clear and important goal or purpose.
  • in half: Divided into two equal parts.
  • cut in: To interrupt someone's conversation
  • board member: A person who serves on the board of directors of a company or organization.
  • tech executive: A high-ranking manager or leader in a technology company.
  • of course: Sure ; Certainly
  • for example: As an illustration or instance.
  • ahead of the game: Being well prepared or in an advantageous position.
  • double down: In gambling, to double one's bet, typically in exchange for taking one more card.
  • in store: About to happen in the future
  • seek out: To look for and find someone or something, especially when it is not easy to find.
  • around the world: In or to many countries.
  • go shopping: To go to stores to buy things
  • at the same time: Simultaneously; at the identical moment.
  • same time: Occurring simultaneously or at the same point in time.
  • in the running: Having a chance of winning; still in contention.
  • pull back: To move to a safer area; retreat
  • turn to: To go to someone for help, advice, or information.
  • at the end of the day: Ultimately; when everything else is considered.
  • outside of: Located or situated beyond the boundaries or confines of something.
  • rather than: More exactly; more correctly
  • sell on: To resell something, often at a higher price.
  • back into: To drive a vehicle backwards into a space or area.
  • take over: To gain control of (a company) from someone else
  • turn around: To change your body to the opposite direction
  • in love with: Feeling romantic love for someone.
  • come from behind: To win after being in a losing position initially.
  • in the past: During a former period of time; previously.
  • as soon as: In a short time after (something happens)
  • on the ball: Alert, quick to understand and respond to things.
  • obsession: Irrational motive for performing certain actions
  • eliminate: To completely remove; to get rid of
  • scale: Size, level, or amount when compared
  • revenue: Money that is made by or paid to a business
  • capacity: Ability to hold, involve or contain (e.g. liquids)
  • community: Group of people who share a common idea or area
  • research: To study in order to discover new ideas and facts
  • blame: To say someone is responsible for something bad
  • brand: A mark burned on an animal to show who owns it
  • shift: To change in position or direction
  • bit: Device put in a horse's mouth to control it
  • disrupt: To cause a disturbance in an activity in progress
  • flat: Apartment; set of rooms for living in
  • innovation: Process of creating new ideas or inventions
  • excess: Amount that is more than necessary or over a limit
  • direct: To tell someone in a very clear way to do something
  • expertise: The special knowledge that an expert has
  • simply: In an easy or clear manner
  • veteran: Person experienced through long service
  • retail: Business of selling products to the public
  • result: Something produced through tests or experiments
  • resonate: (Of ideas) to have a big impact for a long time
  • budget: Amount of money planned to be spent
  • digital: Using electronic signals or computers
  • previously: At an earlier time
  • annual: Happening once a year, or every year
  • company: Good feeling from being with someone else
  • quarter: 25 cents
  • compete: To try to beat others at something, e.g. a race
  • inventory: List of items stored at a place
  • margin: Edge of an area
  • important: Having power or authority
  • kind: In a caring and helpful manner
  • decide: To make a choice or choose after thinking about it
  • middle: Place that is halfway between two things
  • great: Very good; better than before
  • pull: Act of breathing in smoke, as from a pipe
  • turn: To become (a particular age)
  • person: Man, woman or child
  • business: A company formed for making profit
  • hard: Difficult to do; difficult to understand
  • product: Item that can be bought
  • popular: Liked or enjoyed by many people
  • stride: To make progress on something such as a project
  • grapple: To engage in close hand-to-hand combat
  • rotate: To regularly change people who perform a role
  • internally: On or from the inside
  • marketing: To publicize products to get you to buy; advertise
  • wholesale: Concerning the selling of goods in large amounts
  • zoom: Camera lens used to magnify images
  • chairman: A man in charge of a meeting
  • online: Connected to the internet
  • slowdown: Act of slowing down or falling behind
  • ceo: CEO for Chief Operating Officer
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  • not found vocabularyNo vocabulary matches your filters
    • ahead of the game

      US /əˈhɛd əv ðə ɡeɪm/

      UK /əˈhed əv ðə geim/

      • other
      • Being well prepared or in an advantageous position.
      C1
      More
    • annual

      US /ˈænjuəl/

      UK /ˈænjuəl/

      • Adjective
      • Happening once a year, or every year
      • Noun
      • Book (in a series) released each year
      A2TOEIC
      More
    • around the world

      US /əˈraʊnd ði wɜrld/

      UK /əˈraund ðə wɜː(r)ld/

      • Phrase
      • In or to many countries.
      • In various places throughout the world.
      A2
      More
    • as long as

      US /æz lɔŋ æz/

      UK /æz lɔŋ æz/

      • Conjunction
      • For the period that; provided that.
      • For the length of time that
      • Preposition
      • On the condition that; providing that.
      • Having the same length as.
      A1
      More
    • as soon as

      US /æz sun æz/

      UK /æz su:n æz/

      • Phrase
      • In a short time after (something happens)
      • Without any delay; immediately
      • Conjunction
      • At the moment that, or immediately after.
      A1
      More
    • at the end of the day

      US

      UK

      • Phrase
      • Ultimately; when everything else is considered.
      • After a day's work or activities.
      A1
      More
    • at the same time

      US

      UK

      • Phrase
      • Simultaneously; at the identical moment.
      • Nevertheless; however; used to introduce a contrasting or qualifying statement.
      A1
      More
    • back into

      US /bæk ˈɪntu/

      UK /bæk ˈɪntuː/

      • Phrasal Verb
      • To drive a vehicle backwards into a space or area.
      • To accidentally collide with something while moving backwards.
      A1
      More
    • blame

      US /blem/

      UK /bleɪm/

      • Transitive Verb
      • To say someone is responsible for something bad
      • Noun (Countable/Uncountable)
      • Act of saying someone did something bad
      A2TOEIC
      More
    • board member

      US

      UK

      • Noun
      • A person who serves on the board of directors of a company or organization.
      • An individual who is elected or appointed to serve on the governing board of a non-profit organization.
      A2
      More
    • brand

      US /brænd/

      UK /brænd/

      • Noun
      • A mark burned on an animal to show who owns it
      • Product made or designed by a named company
      • Transitive Verb
      • To burn a mark on an animal to show who owns it
      • To describe someone as a liar, coward, etc.
      A2TOEIC
      More
    • budget

      US /ˈbʌdʒɪt/

      UK /'bʌdʒɪt/

      • Noun (Countable/Uncountable)
      • Amount of money planned to be spent
      • Verb (Transitive/Intransitive)
      • To make a plan for how to spend your money
      A2TOEIC
      More
    • capacity

      US /kəˈpæsɪti/

      UK /kə'pæsətɪ/

      • Noun (Countable/Uncountable)
      • Ability to hold, involve or contain (e.g. liquids)
      • Largest amount of something that can be produced
      B1
      More
    • ceo

      US

      UK

      • Abbreviation
      • CEO for Chief Operating Officer
      C2
      More
    • chairman

      US /ˈtʃɛrmən/

      UK /'tʃeəmən/

      • Countable Noun
      • A man in charge of a meeting
      • The person who leads a company or organization
      B1
      More
    • come from behind

      US /kʌm frəm bɪˈhaɪnd/

      UK /kʌm frəm bɪˈhaɪnd/

      • other
      • To win after being in a losing position initially.
      B2
      More
    • community

      US /kəˈmjunɪti/

      UK /kə'mju:nətɪ/

      • Noun (Countable/Uncountable)
      • Group of people who share a common idea or area
      • A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.
      • Adjective
      • Relating to or shared by the people in a particular area.
      • Shared or participated in by all members of a group
      A2
      More
    • compete

      US /kəmˈpit/

      UK /kəmˈpi:t/

      • Intransitive Verb
      • To try to beat others at something, e.g. a race
      • To try to gain something by defeating or establishing superiority over others.
      A2
      More
    • cut in

      US /kʌt ɪn/

      UK /kʌt in/

      • Phrasal Verb
      • To interrupt someone's conversation
      • To enter a queue at the wrong place
      A1
      More
    • decide

      US /dɪˈsaɪd/

      UK /dɪ'saɪd/

      • Verb (Transitive/Intransitive)
      • To make a choice or choose after thinking about it
      • To make a legal judgment in court
      A2TOEIC
      More
    • direct

      US /dɪˈrɛkt, daɪ-/

      UK /də'rekt/

      • Transitive Verb
      • To tell someone in a very clear way to do something
      • To show the way by conducting or leading
      • Adverb
      • Coming straight from something
      A2TOEIC
      More
    • direct to

      US

      UK

      • Transitive Verb
      • To show or tell someone how to get to a place.
      • To send something to a particular person or place.
      B1
      More
    • disrupt

      US /dɪsˈrʌpt/

      UK /dɪsˈrʌpt/

      • Transitive Verb
      • To cause a disturbance in an activity in progress
      B2TOEIC
      More
    • double down

      US

      UK

      • Verb (Transitive/Intransitive)
      • In gambling, to double one's bet, typically in exchange for taking one more card.
      • To reinforce one's commitment to a particular course of action, even in the face of opposition or risk.
      A2
      More
    • eliminate

      US /ɪˈlɪməˌnet/

      UK /ɪ'lɪmɪneɪt/

      • Transitive Verb
      • To completely remove; to get rid of
      • To remove from a contest by beating them
      B1TOEIC
      More
    • excess

      US /ˈɛkˌsɛs/

      UK /ɪkˈses/

      • Noun (Countable/Uncountable)
      • Amount that is more than necessary or over a limit
      • An extra amount.
      • Verb (Transitive/Intransitive)
      • To be more than or go beyond.
      B1
      More
    • expertise

      US /ˌekspɜːrˈtiːz/

      UK /ˌekspɜ:ˈti:z/

      • Uncountable Noun
      • The special knowledge that an expert has
      • Expert skill or knowledge in a particular field.
      B1TOEIC
      More
    • flat

      US /flæt/

      UK /flæt/

      • Noun (Countable/Uncountable)
      • Apartment; set of rooms for living in
      • The smooth or level part of something
      • Verb (Transitive/Intransitive)
      • To share an apartment with someone
      • To fail to produce the intended effect; to be unsuccessful or uninteresting.
      A2
      More
    • for example

      US

      UK

      • Phrase
      • As an illustration or instance.
      More
    • go shopping

      US /ɡo ˈʃɑpɪŋ/

      UK /ɡəu ˈʃɔpɪŋ/

      • Intransitive Verb
      • To go to stores to buy things
      A1
      More
    • grapple

      US /ˈɡræpəl/

      UK /'ɡræpl/

      • Verb (Transitive/Intransitive)
      • To engage in close hand-to-hand combat
      • To attempt to solve difficult problems
      B2TOEIC
      More
    • in half

      US /ɪn hæf/

      UK /in hɑ:f/

      • Adverb
      • Divided into two equal parts.
      • Partially; to some extent.
      A1
      More
    • in love with

      US //ɪn lʌv wɪð//

      UK

      • Adjective
      • Feeling romantic love for someone.
      • Extremely enthusiastic about or fond of something.
      A1
      More
    • in store

      US /ɪn stɔr/

      UK /in stɔ:/

      • Idiom
      • About to happen in the future
      A2
      More
    • in the past

      US

      UK

      • Phrase
      • During a former period of time; previously.
      A1
      More
    • in the running

      US

      UK

      • Adjective
      • Having a chance of winning; still in contention.
      More
    • innovation

      US /ˌɪnəˈveʃən/

      UK /ˌɪnəˈveɪʃn/

      • Uncountable Noun
      • Process of creating new ideas or inventions
      • A new thing or method that is introduced.
      B1TOEIC
      More
    • internally

      US /ɪnˈtə:nəlɪ/

      UK /ɪn'tɜ:nəlɪ/

      • Adverb
      • On or from the inside
      • With regard to its inner aspects; within a structure or system.
      B1
      More
    • inventory

      US /ˈɪnvəntɔ:ri/

      UK /ˈɪnvəntri/

      • Noun (Countable/Uncountable)
      • List of items stored at a place
      • A complete list of items such as property, goods in stock, or the contents of a building.
      • Transitive Verb
      • To list the things stored at a place
      B2TOEIC
      More
    • margin

      US /ˈmɑ:rdʒən/

      UK /ˈmɑ:dʒɪn/

      • Noun (Countable/Uncountable)
      • Edge of an area
      • Edge or border of a page on above, below
      B1TOEIC
      More
    • marketing

      US /ˈmɑ:rkɪtɪŋ/

      UK /ˈmɑ:kɪtɪŋ/

      • Transitive Verb
      • To publicize products to get you to buy; advertise
      • Uncountable Noun
      • The act of selling services or goods
      B1
      More
    • obsession

      US /əbˈsɛʃən, ɑb-/

      UK /əb'seʃn/

      • Uncountable Noun
      • Irrational motive for performing certain actions
      • An idea or thought that continually preoccupies or intrudes on a person's mind
      B2
      More
    • of course

      US /ʌv kɔː(r)s/

      UK /ɔv kɔː(r)s/

      • Adverb
      • Sure ; Certainly
      • Phrase
      • For sure; certainly
      A2
      More
    • on a mission

      US

      UK

      • Phrase
      • Having a clear and important goal or purpose.
      • Very determined to achieve something.
      B2
      More
    • on the ball

      US

      UK

      • Idiom
      • Alert, quick to understand and respond to things.
      A1
      More
    • online

      US /ˌɑ:nˈlaɪn/

      UK /ˌɒnˈlaɪn/

      • Adjective
      • Connected to the internet
      • Adverb
      • Via the internet.
      B1
      More
    • outside of

      US /aʊtˈsaɪd ʌv/

      UK /ˌautˈsaid ɔv/

      • Preposition
      • Located or situated beyond the boundaries or confines of something.
      • Beyond the scope, range, or limits of something.
      A1
      More
    • previously

      US /ˈprivɪəslɪ/

      UK /'pri:vɪəslɪ/

      • Adverb
      • At an earlier time
      • In the past; formerly.
      B1TOEIC
      More
    • pull back

      US /pʊl bæk/

      UK /pul bæk/

      • Phrasal Verb
      • To move to a safer area; retreat
      A1
      More
    • quarter

      US /ˈkwɔrtɚ/

      UK /'kwɔ:tə(r)/

      • Countable Noun
      • 25 cents
      • 3-month period of time for businesses, etc.
      • Transitive Verb
      • To split something into four equal parts
      • To give a soldier a place to live for a short time
      A2TOEIC
      More
    • rather than

      US

      UK

      • Adverb
      • More exactly; more correctly
      • Preferably; instead
      • Preposition
      • Instead of
      A1
      More
    • research

      US /rɪˈsɚtʃ, ˈriˌsɚtʃ/

      UK /rɪ'sɜ:tʃ/

      • Verb (Transitive/Intransitive)
      • To study in order to discover new ideas and facts
      • To study the market relating to marketing products and services.
      • Noun (Countable/Uncountable)
      • Study done to discover new ideas and facts
      • A particular area or topic of study.
      A2TOEIC
      More
    • resonate

      US /ˈrɛzəˌnet/

      UK /'rezəneɪt/

      • Intransitive Verb
      • (Of ideas) to have a big impact for a long time
      • (E.g. of a bell) to sound clearly for a long time
      C2TOEIC
      More
    • result

      US /rɪˈzʌlt/

      UK /rɪ'zʌlt/

      • Noun
      • Something produced through tests or experiments
      • Final score of a competition, election or game
      • Intransitive Verb
      • To be the outcome of other causes and effects
      • To happen or exist as a consequence of something.
      A2
      More
    • retail

      US /ˈriˌtel/

      UK /'ri:teɪl/

      • Uncountable Noun
      • Business of selling products to the public
      • Adverb
      • Bought or sold in a store or shop
      C1TOEIC
      More
    • revenue

      US /ˈrevənju/

      UK /'revənju:/

      • Noun (Countable/Uncountable)
      • Money that is made by or paid to a business
      • Money a government collects from its people
      A2TOEIC
      More
    • rotate

      US /ˈroʊteɪt/

      UK /rəʊˈteɪt/

      • Verb (Transitive/Intransitive)
      • To regularly change people who perform a role
      • To regularly change the crops that grow in a field
      B2
      More
    • same time

      US

      UK

      • Phrase
      • Occurring simultaneously or at the same point in time.
      • At the identical time as before; recurring at a fixed hour.
      • Noun
      • An equal duration or period.
      A1
      More
    • scale

      US /skel/

      UK /skeɪl/

      • Noun (Countable/Uncountable)
      • Size, level, or amount when compared
      • Small hard plates that cover the body of fish
      • Verb (Transitive/Intransitive)
      • To change the size of but keep the proportions
      • To climb something large (e.g. a mountain)
      A2TOEIC
      More
    • seek out

      US /sik aʊt/

      UK /si:k aut/

      • Phrasal Verb
      • To look for and find someone or something, especially when it is not easy to find.
      B2
      More
    • sell on

      US

      UK

      • Phrasal Verb
      • To resell something, often at a higher price.
      • To promote or persuade someone to buy something.
      A2
      More
    • shift

      US /ʃɪft/

      UK /ʃɪft/

      • Verb (Transitive/Intransitive)
      • To change in position or direction
      • To move something from one place to another
      • Noun (Countable/Uncountable)
      • A change in a persons plans, opinions or beliefs
      • Period of work starting at a certain time
      A2
      More
    • slowdown

      US /ˈsloʊdaʊn/

      UK /ˈsləʊdaʊn/

      • Noun
      • Act of slowing down or falling behind
      C2
      More
    • stride

      US /straɪd/

      UK /straɪd/

      • Intransitive Verb
      • To make progress on something such as a project
      • To walk with long confident steps
      • Noun
      • Length of a long confident step when walking
      B1TOEIC
      More
    • take over

      US /tek ˈovɚ/

      UK /teik ˈəuvə/

      • Phrasal Verb
      • To gain control of (a company) from someone else
      • To assume control or possession of something.
      A1
      More
    • tech executive

      US

      UK

      • Noun
      • A high-ranking manager or leader in a technology company.
      More
    • turn around

      US /tɚn əˈraʊnd/

      UK /tə:n əˈraund/

      • Phrasal Verb
      • To change your body to the opposite direction
      • To make something running badly into a success
      • Verb (Transitive/Intransitive)
      • To change direction so as to face the opposite way.
      • To improve or cause to improve.
      A1
      More
    • turn to

      US /tɚn tu/

      UK /tə:n tu:/

      • Phrasal Verb
      • To go to someone for help, advice, or information.
      • To start doing or using something, often something bad or undesirable.
      A1
      More
    • veteran

      US /ˈvɛtərən/

      UK /'vetərən/

      • Noun (Countable/Uncountable)
      • Person experienced through long service
      • A person who has served in the military, especially during a war.
      • Adjective
      • Experienced through long service or practice
      B2
      More
    • wholesale

      US /ˈholˌsel/

      UK /'həʊlseɪl/

      • Adjective
      • Concerning the selling of goods in large amounts
      B2
      More
    • zoom

      US /zum/

      UK /zu:m/

      • Noun
      • Camera lens used to magnify images
      • Intransitive Verb
      • To move along or go somewhere very quickly
      B1
      More
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    01:03

    She took a brave step forward, leaving behind her comfort zone to chase her dreams.

    Vocabulary
    • brave

      adj. Having courage

    • comfort zone

      phr. A familiar situation where one feels safe

    Explanation
    a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step". forward is an adverb modifying step, meaning "ahead". The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.

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    brave

    US/brev/
    UK/breɪv/
    adj.Brave
    v.t.To bravely face
    A2 Elementary

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    B1US
    #nike#elliott#ceo#company#digital#consumer

    Why Nike Is Struggling

    0
    謝秉錦 posted on 2025/01/02
    Ever wondered why Nike, the sportswear giant, is facing challenges? This video dives deep into their sales decline and explores their turnaround strategy, giving you practical business vocabulary and insights into the world of sports marketing. You'll pick up advanced terms related to direct-to-consumer sales and wholesale partnerships that are super useful for understanding business news!

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