Vocabulary

• for instance: As an example.
• larger than life: Very exciting, impressive, or with personality beyond normal limits.
• behind the scenes: Secretly or without being known to the public.
• in shock: When not enough blood flows round the body
• taken over: To gain control of (a company) from someone else
• run by: To be managed or controlled by someone or a group.
• in the world: Used to emphasize a question expressing surprise, confusion, or disbelief.
• at times: Sometimes; occasionally.
• rely on: To depend on someone or something
• stand the test of time: To remain popular or effective over a long period.
• such as: For example; like
• of value: Having worth, importance, or usefulness.
• evidence of: Facts, objects, or signs that make you believe that something is true.
• at the end of the day: Ultimately; when everything else is considered.
• vulnerable: Being open to attack or damage
• distraction: Something drawing your attention away from
• critical: Making a negative judgment of something
• majority: Amount that is more than half of a group
• slightly: Only a little
• basically: Used before you explain something simply, clearly
• term: Conditions applying to an agreement, contract
• instance: An example of something; case
• position: Person's opinion or attitude about something
• category: Groups of things that are similar in some way
• stake: Share/interest in the success of a business, etc.
• brand: A mark burned on an animal to show who owns it
• heritage: Traditional beliefs or customs of a culture
• autonomy: The power to make independent decisions
• suffer: To experience pain, illness, or injury
• dramatic: Gripping the attention; causing an effect
• typical: Normal; usual; expected
• retail: Business of selling products to the public
• optimistic: Tending to believe the future will be good
• seek: To ask someone for help
• resonate: (Of ideas) to have a big impact for a long time
• create: To make, cause, or bring into existence
• reflection: Sign or indication of a state or condition
• agency: Business that provides some service for others
• rely: Depend on with full trust or confidence
• luxury: Something expensive bought for pleasure
• profit: Benefit from doing something
• company: Good feeling from being with someone else
• apologize: To say sorry because of a mistake or injury
• single: One run in cricket or a hit baseball
• sign: Indication that something exists or will happen
• scandal: Unacceptable/immoral event causing public shock
• hit: To have a negative impact on a person/place/thing
• tumble: To fall downwards, hitting the ground a few times
• creative: Having the ability to make something new
• own: To have something as your property
• accuse: To claim that someone has done something wrong
• nowadays: At the present time; now
• difference: A thing or issue that people do not agree about
• management: People who are in control of a business or group
• difficult: Hard; not easy; you need to work hard to do it
• make: To arrange or prepare something e.g. dinner
• product: Item that can be bought
• furry: Covered with a dense coat of fine hairs
• differentiate: To see or show how things are not the same
• icon: Small image on a computer screen
• part: Division of a book
• world: All the humans, events, activities on the earth
• flagship: Chief one of a related group
• found: To become aware of something that is happening
• cite: To officially order someone to appear in court
• conglomerate: Combination of several businesses; large company
• nomination: Act of choosing someone for a certain position
• saint: Person who is very good, kind or patient
• chic: Fashionable; stylish; smart; sophisticated
• mall: Large public area often covered with grass
• slowdown: Act of slowing down or falling behind