Name: The lies that sell fast fashion
Uploaded: 2024-04-08T22:53:54.000Z
Duration: 7 min 45 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

by saying that fast fashion is bad, right?

I'm pretty sure we've read all those articles

but then at the end of last year, I saw the viral TikToks

where six influencers were invited to go to Shein.

Instead of doing, I think, what Shein intended, it

of the brand and made it look like they had something to hide.

how do we explain Shein turning a $30 billion annual profit?

Or how Temu was able to afford a Super Bowl ad?

of these companies can only mean one thing.

There are two prices for the items we buy online:

the price you pay, and then the actual cost.

that generates a stunning amount of waste.

tons of clothing end up in landfills each year.

is that it's usually deliberately hidden from us.

A 2023 report from the Fashion Transparency Index

brands haven't disclosed their supplier list,

and only 1% of major fashion brands disclose

the number of workers being paid a living wage.

Everything we wear was put together by human hands.

You cannot put a bunch of fabric into a machine,

press a button, and a shirt comes out the other end.

It was made by humans sitting at a sewing machine

the most expensive part of making something,

That lack of transparency is part of a system

that's rapidly developed and become normalized over the years.

initially existed to bring you trends from runway

we have turbocharged what we mean by fast and cheap.

I believe, outpace them by orders of magnitude.

Recent estimates put that number closer to

Fast fashion actively takes advantage of us in a few ways.

Let's talk about the misinformation machine.

Companies have conditioned and confused us about

has actually dropped quite a bit in the last decade,

but the items we're buying are not lasting as long.

Now, it's hard to justify spending significantly

But the truth is, those pricier items will last longer.

this gear is to set strict limits on purchases.

Tell yourself okay, I'm only going to buy

two new items over the next three months.

And that's why Temu’s tagline is “shop like a billionaire.”

and at that time, Shein was only valued at $2 billion.

Today, TikTok is a huge culprit for trying to convince us

Subtitles ListPlay Video

The lies that sell fast fashion

incredibly

phenomenon

recognize

deliberate