ISRAEL TODAY.

HE TOURED A KIBBUTZ ATTACKED BY

HAMAS MILITANTS.

HE CAME UNDER FIRE FOR ENDORSING

AN ANTI-SEMITIC POST.

HE TOOK A VIDEO OF THE

DEVASTATION WHILE BEING

ESCORTED BY SECURITY OFFICIALS

AROUND THE KIBBUTZ.

OFFICIALS SAY HE IS DUE TO MEET

WITH ISAAC HERZOG, THE TRIP

COMES AMID REPORTS THAT ACTS

MAY LOSE UP TO $75 MILLION IN

REVENUE, ACCORDING TO INTERNAL

DOCUMENTS, ADVERTISERS LIKE

COCA-COLA HAVE BEEN PULLING

ADVERTISEMENTS.

WE HAVE A TECHNOLOGY REPORTER

WITH THE "NEW YORK TIMES."

GREAT TO SEE YOU.

BEFORE WE GET TO THE AD REVENUE

DECLINING, CAN YOU GIVE US MORE

CONTEXT WHEN IT COMES TO

MOSQUES TRIP TO ISRAEL?

>> HE HAS A PREVIOUS

RELATIONSHIP WITH NETANYAHU.

HE DID AN EVENT WITH HIM AT THE

TESLA FACTORY IN SEPTEMBER AND

RIGHT NOW WITH HIS OWN PUBLIC

IMAGE HE IS OFTEN INSERTING

HIMSELF INTO MAJOR PUBLIC

CONFLICTS OR INCIDENTS AND HE

MADE THIS TRIP OUT ON SHORT

NOTICE TO TOUR OBVIOUSLY SOME

OF THE DEVASTATION AND THE

PROBLEM SITES IN THE COUNTRY.

>> RYAN, IT SEEMS INTERESTING

AND HE IS DOING THIS AND KUDOS

TO HIM FOR THAT VISIT.

IT DOESN'T STRIKE ME IF I LOOK

AT THE REACTION ON X THAT

PEOPLE ARE TAKING THIS AS A WAY

TO DISMISS THE ALLEGATIONS AS A

WAY TO DISMISS IN PREVIOUS TO

THIS VISIT.

NOT ONLY THAT THERE ARE CERTAIN

ADS THAT SHOW UP NEXT TO ANTI-

SEMITIC TWEETS, WHATEVER THEY

ARE CALLED NOW, POSTS, I THINK

THEY ARE CALLED LETTER AXIS.

AND THE THING THAT HE IS, HAVE

WE HAVE SEEN AN APOLOGY?

A TWEET OR POST FROM MUSK

SAYING I MAY HAVE BEEN WRONG

ABOUT THE THINGS I REPOSTED OR

AMPLIFIED ON MY PLATFORM.

IT'S GREAT TO DO THIS VISIT.

BIBI NETANYAHU DOES NOT SPEAK

FOR ALL JEWISH PEOPLE ALL OVER

THE WORLD AND I'M JUST

WONDERING WHAT KIND OF AN

IMPACT THAT IS HAPPENING ON

THOSE REPORTS.

>> NO, HE HAS NOT SAID I AM

SORRY.

THE CLOSEST THING SO FAR IS HE

HAS TWEETED THAT HE IS NOT ANTI-

SEMITIC THAT SOMETHING LIKE

THAT COULD NOT BE FURTHER FROM

THE TRUTH.

TO BE FRANK HE HAS BEEN DOGGED

BY THESE QUESTIONS FOR MONTHS,

LONG BEFORE THE MOST RECENT

POST THAT GOT HIM INTO THIS HOT

WATER.

HE'S DONE THIS TWEETS ABOUT

GEORGE SOROS IN THE PAST.

HE HAS ENGAGED WITH OUR RIGHT

MEMBERS ON TWITTER.

THESE ARE QUESTIONS THAT HAVE

HAMPERED HIM SINCE HIS

OWNERSHIP OF THE COMPANY, SINCE

HE TOOK OVER FOR $44 BILLION

LAST YEAR ANTHTHEY CONTINUE TO

HAMPER HIM.

HE WILL CONTINUE TO BE FOLLOWED

BY THESE QUESTIONS FOR MONTHS.

>> IT IS CONFOUNDING THAT HE

CONTINUES TO DO THIS SORT OF

THING BECAUSE ALMOST

IMMEDIATELY AFTER HE TOOK OVER

TWITTER AND CHANGED IT TO X, AD

SALES STARTED TO SOFTEN.

HE WAS TALKING ABOUT OPENING IT

UP AND FREE SPEECH AND ALL OF

THIS SORT OF STUFF AND THERE

WAS A REAL CONCERN ABOUT WHAT

WOULD END UP ON THIS PLATFORM

AND HERE WE ARE NOW AND THERE

IS A LOT OF DESPICABLE STUFF ON

THE PLATFORM AND INTERNAL

DOCUMENTS INDICATE THAT THEY

ARE REALLY CONCERNED THEY COULD

BE LOSING WAY MORE MONEY THAN

THEY INITIALLY THOUGHT.

WHAT DID THOSE INTERNAL

DOCUMENTS SHOW?

>> THE INTERESTING CONTEXT HERE

IS ADD REVENUE WAS ALREADY

DOWN.

OVER THE SUMMER WE REPORTED

SALES REVENUE AND AD REVENUE IS

DOWN 90% IN THE U.S. ALREADY,

DOWN SORRY 60% IN THE U.S.

ALREADY.

NOW, AFTER THESE COMMENTS AFTER

THIS ONE POST HE MADE ENGAGI

WHITE NATIONALIST CONSPIRACY

THEORY, ADVERTISERS ARE PULLING

BACK IN THE MOST IMPORTANT

HOLIDAY.

FOR ANY COMPANY THAT DOES

ADVERTISING PICK OF COMPANIES

LIKE COCA-COLA, APPLE, DISNEY,

MAJOR BRANDS THAT ARE DECIDING

TO PAUSE THEIR ADVERTISING ON

TAX.

ADVERTISING IS AN IMPORTANT

PART OF THE X REVENUE AND 90%

OF THE COMPANY'S REVENUE AND

THAT IS A MAJOR HIT TO THE

COMPANY.

>> AND SO, AS YOU WRITE THE

ADVERTISING FREEZE COMES DURING

THE FINAL THREE MONTHS OF THE

YEAR.

ARE YOU SEEING AT ALL THE

COMPANIES WHO HAVE STOPPED

ADVERTISING ON BETTER ASK, IS

THERE A WILLINGNESS FOR THEM TO

BE TORN OR ARE THEY AS GOOD AS

GONE BECAUSE NOTHING HAS

CHANGED?

>> SOME HAVE.

SOME HAVE FLUCTUATED, RIGHT AND

SOME HAVE RETURNED IN BACK IN

SOME OF THIS CONCERN HAS TO DO

WITH COMPANIES STILL

ADVERTISING BUT CONSIDERING NOT

ADVERTISING.

>> I THINK WITH ADVERTISING,

YOU KNOW ADVERTISERS, LET'S

LOOK AT SOMETHING LIKE APPLE.

WHEN ELON TOOK OVER LAST YEAR

HE GOT IN A CAR COUPLE WITH TIM

COOK OVER APP STORE FEES AND A

DEBATE OVER WHETHER APPLE WOULD

POOL THEIR SPENDING.

EVENTUALLY THEY MADE UP.

APPLE HAS CONTINUED TO SPEND ON

X AND THIS ONE OF THEIR LARGEST

ADVERTISERS.

NOW YOU HAVE THESE COMMENTS

THAT HE HAS MADE AND THEY WERE

THE FIRST TO PAUSE.

I THINK ADVERTISERS HAVE A LOVE-

HATE RELATIONSHIP WITH X AND

THEY WANT AN ALTERNATIVE TO

PLACES LIKE GOOGLE AND FACEBOOK

AND META BUT ALSO THEY ARE

HESITANT TO ASSOCIATE

THEMSELVES WITH ELON MUSK

ESPECIALLY AT THIS POINT.

I HAVE YET TO SEE AN ADVERTISER

COME BACK AFTER THESE COMMENTS

AND I THINK A LOT OF THEM ARE

VEVERY WARY PARTICULARLY WITH

ELON MUSK'S CONTINUED

ASSOCIATION WITH ANTI-SEMITIC

COMMENTS.

>> RYAN, WHAT HAPPENED WITH

THAT BIG SPLASHY ANNOUNCEMENT

THAT GEORGE HAD A NEW CEO WITH

A BACKGROUND IN ADVERTISING SO

THERE IS A TRANSFORMATIVE

MASTER PLAN.

>> SHE GOT USUALLY RATIOS IN

THE WAKE OF THESE CHARGES OF

ANTI-SEMITISM.

SHE CAME OUT WITH THE STATEMENT

AS X STANCE AGAINST ANTI-

SEMITISM.

SHE TOTALLY RIPPED.

>> WE ARE TALKING ABOUT THE

CHIEF EXECUTIVE OF THE COMPANY,

STILL REPORTS TO ELON MUSK WHO

IS STILL THE BOSS.

YEAH, SHE HAS HAD HER HANDS

TIED.

SHE HAS TO RESPOND TO WHAT HER

BOSS DOES AND HER BOSS TENDS TO

MOUTH OFF ON TWITTER ON X ON A

DAILY BASIS.

I THINK IT IS A LOT OF DAMAGE

CONTROL AT THIS POINT.

SHE CAME FROM AN ADVERTISING

BACKGROUND AND SHE HAS THESE

RELATIONSHIPS WITH ADVERTISERS

BUT THAT HAS NOT BEEN ENOUGH TO

OVERCOME JUST THE BLATANT ANTI-

SEMITISM AND RACISM AND

HORRIBLE STUF