Over the weekend, the billionaire owner Elon Musk tweeted

that the social media company is getting rid of its Blue Bird logo and possibly the Twitter brand itself.

Bloomberg's Peter Elstrom joins us now for more.

So the bird has been or is about to be replaced by a simple X; run us through what the thinking is there.

That's... that's right; Musk has been busy over the weekend.

He was tweeting... he was tweeting about how he wants to change the brand "Twitter".

He wants to bid adieu to "the bird", as he called it.

And he asked for suggestions on how to change to this new X logo that he suggested.

So, he's got a ton of suggestions that are pouring in from all over.

He said if he got one that was good enough, they would change the logo on an interim basis to... to X.

So, that's what he is looking at at this point.

And he, as he said, he has a thing for... for the letter X,

Of course, he also runs Space X, the rocket company; at Tesla, they've got a model X.

And one of his earliest companies was called X; also, this was the predecessor to PayPal.

What he's trying to do now kind of harkens back to those early efforts where he wants to evolve Twitter from just a messaging platform.

He wants to be able to do payments and do audio and video and those sorts of things.

After Musk tweeted, the new CEO, Linda Yaccarino, weighed in

and laid out some of those options for what they could be looking at as they try to rebrand the company

and broaden what it really does from here.

OK, Peter, well, it's flashing up on our DAYBREAK screen.

And all they need to do is bring, you know, Simon Cowell out and come up with the X factor there for for the new Twitter.

Peter, thank you very much.