every insecurity that could come flooding in did.

I didn't feel like I was enough.

I didn't think I was strategic enough.

I didn't have the right answers.

I didn't have enough education. I wasn't-

I didn't look the part,

like all the different things came up.

- Hey, welcome to our YouTube community.

Today I am honored to bring you

a very powerful interview with Amy Porterfield,

who's been called the Queen of Online Marketing.

She's the New York Times bestselling author of the book,

"Two Weeks Notice: Find the Courage to Quit Your Job,

Make More Money, Work Where You Want, and Change the World."

She's the host of the "Online Marketing" podcast

with almost 50 million downloads,

and she's taken over 50,000 students

through her online courses.

To our YouTube community, be sure and subscribe and share.

Little shout out to Dudley from Cape Town, South Africa,

Sampson from Nigeria,

Jane from Zambia,

Andrew from Ukraine,

and Darren from Cooksville, Tennessee.

Thank you guys for commenting.

If you have questions, comments,

tell us in the comment section where you're watching from.

We've got people from all over the world.

If you're ready, comment right now, "I'm ready."

Are you ready? Comment, "I'm ready."

Let's go to the interview now with Amy.

Well, Amy, I've been waiting to have you on for a long time.

Welcome to the podcast.

- Well, thanks so much for having me, Craig.

It's great to be here.

- It is an honor to have you,

and we're gonna talk more about your new book.

I'm gonna go and hold it up for now.

"Two Weeks Notice: Find the Courage to Quit Your Job,

Make More Money, Work Where You Want, and Change the World."

Congratulations on your new New York Times bestselling book.

- Thank you so, so very much.

It's been a wild ride.

- Well, I can only imagine,

and I want to ask you about the book,

but I wanna dive in and first get a little bit

of your leadership story because what you've been able

to accomplish is quite profound.

Your influencing a lot of people.

And I kind of wanna start, Amy, at the beginning,

and this definition's not original to me,

but someone said that leadership is influence.

At its core, at the very root, that's what leadership is.

I'm curious, when was the first time

that you recognized that you actually had influence

in the lives of other people?

- Ooh, such a great question.

You know, I always felt like I was born to be a leader

and I don't think I was born to be a lot of things,

but to be a leader, yes.

And so in high school, I really actually felt it.

I was a cheerleader, captain of my cheerleading squad,

and I was involved in leadership in high school

and I always have been drawn to inspire

and empower and get my voice out there.

So I think that's when I kind of started honing in on it.

I wouldn't have known it was leadership back then.

But looking back, it definitely was.

- Right. So, in the early years,

probably when you started to recognize

that you had some leadership gifts,

I'm also guessing that you had some insecurities as well,

because almost all of us do.

Can you tell me, because this might help some people

that are listening right now,

how did you work through some insecurities

to grow in your confidence as a young and aspiring leader?

- You know, I have been very insecure

for a lot of my journey, to be quite honest.

It ebbs and flows for sure.

And I think where I really started to notice it

is when I started to build my own business.

And so I was in corporate for many, many, many years.

And definitely the insecurities came up there,

but I wasn't in charge of really big projects.

But when I went out on my own and became my own boss,

every insecurity that could come flooding in did.

I didn't feel like I was enough.

I didn't think I was strategic enough.

I didn't have the right answers.

I didn't have enough education. I wasn't-

I didn't look the part,

like all the different things came up.

And so I've navigated those for a really long time.

And in my book I talk about this difference

between confidence and courage,

and I didn't have a lot of confidence,

but I don't think you start out with a lot of confidence.

I feel confidence is earned,

but courage is that faith that you have

in a higher power or in yourself.

And so I've had to rely on courage

a lot of the way through my journey.

And it's absolutely been something

that's helped me immensely.

- That's an interesting perspective.

I haven't heard someone share kind of that contrast

before between courage and confidence.

And to me it's almost like,

you need confidence and a little stupidity, right?

When you're starting out,

just like you don't even know what you don't know.

And so you would say that confidence is earned.

Can you take me through, and I'd love to know,

you mentioned a couple of insecurities,

that you're not enough, you weren't strategic enough.

Could you pick one of those,

maybe one that stands out to you the most,

and tell me how you actually earned the right

to be confident in that area?

Because I think Amy, as you know, we're, you know,

we have so many in our leadership community

that just feel inadequate.

Most of us don't feel like that we're enough.

And you have overcome,

you started from scratch and built something really special.

I'd like to know that journey of how you built confidence,

what it took, and do you own it today?

Are you always confident or do you still backslide

into some of the insecurities?

So if you can just walk us through that, that'd mean a lot.

- Okay. So when I talk about this idea

of confidence is earned, what I mean by that is

when you start to put yourself out there,

and in my case start to build a business,

and I do my first launch and it doesn't work out,

and then I do another launch and I make a little money,

and I do another launch and I start to grow it,

that is where the confidence comes in.

I have a proven track record.

It might be small, but like inch by inch,

it's starting to work.

So my confidence starts to grow.

I'm earning it, I'm putting in the time,

I'm putting in the work, but before it starts to work,

and it took me a good two years

before my business really started to work,

that's where I had to rely on the courage

because the number one insecurity I had

is that I wasn't good enough.

I've always struggled with my weight.

As a woman, this is kind of a big through line

that we see a lot where I didn't wanna get on video,

I didn't wanna show my face.

I didn't wanna put myself out there.

So I felt like I wasn't good enough to be on camera

or I wasn't strategic enough in the sense of

I didn't have a business degree.

I didn't know how to build an online business.

I was making it up as I went.

So it just came back to I am not good enough.

And so every time something didn't work,

I would reinforce that.

But here's how I came out of it.

And why today I think I absolutely have a lot of confidence

and I absolutely backslide at moments,

but then can catch myself pretty quickly,

is because I got clear on what I wanted.

It all comes down to your why.

And for me, this is something I teach to all my students.

And that is, what do you want? Why do you want it?