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  • In 1983, as a young man, I went to Italy for the first time in my life, and I found myself walking the streets of Milan and Verona,

  • and I discovered the Italian coffee bar, the Romance of Espresso, and I was swept away.

  • I raced back to America with a dream.

  • Who could've imagined that in the summer of 2022, I found myself in Sicily.

  • And, once again, I had another epiphany.

  • And what I discovered was the alchemy, the extraordinary, unbelievable opportunity to infuse Partanna olive oil into Starbucks coffee.

  • We were so taken with the care, the integrity, and the values of this family that's been doing this for over a hundred years,

  • and the precision of nurturing the soil and then pressing the olives within hours.

  • And it reminded me of so many coffee farms I've seen around the world, but specifically Hacienda Alsacia in Costa Rica, where we do the exact same thing.

  • The symmetry of my own experience in the coffee business and learning firsthand what they've been doing was magical for me.

  • Never imagining that something that has been around for thousands of years could actually create this luscious, velvet, extraordinary flavor that lingers in your mouth,

  • creates this incredible viscosity on your lips and your tongue, and enhances every single hot and cold beverage.

  • Italy, for me, is so central to my life and to the company.

  • And, you know, what I experienced in 1983 changed my life and the course of history for Starbucks.

  • The fact that, 40 years later, I had another experience that's about to transform the company.

  • And both experiences were born out of the heritage and tradition of the Italian culture.

  • [Italian] Bravissimo!

In 1983, as a young man, I went to Italy for the first time in my life, and I found myself walking the streets of Milan and Verona,

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