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  • - Anchoring and framing

  • are two beautiful skills you have to master

  • to be an effective negotiator,

  • and I have great news for you.

  • You've been anchoring and framing all your life.

  • I'm just going to turn the light on

  • so you can see what you've been doing.

  • Anchoring is landing your idea or request.

  • You anchor with numbers,

  • say, when you ask for a 20% raise,

  • and you anchor with ideas or proposals,

  • say, when you ask permission to work remotely.

  • Framing is building a perspective.

  • It's how you package or back up your request.

  • Now going back to the remote work example,

  • let's put the two together.

  • You might say this.

  • "Now that I've been given responsibility

  • for managing three new projects,

  • I'm really concerned about meeting deliverables on time.

  • What I'd like to propose is working remotely on Friday

  • so I can dot all the I's

  • and cross all the T's without interruption.

  • How can you help me work that out?"

  • So let's break it down.

  • The anchor was the request to work remotely,

  • and the frame was the concern

  • for meeting deliverables on time.

  • If you were making this request,

  • what I want you to notice is how the framing

  • is not just about why remote work is good for you,

  • but how it will benefit your team or company.

  • What's in it for them?

  • So when you tie your request

  • to quantifiable business case reasons,

  • like efficiency and productivity

  • or money saved and money earned,

  • you increase your chances of getting to yes.

  • After you anchor and frame,

  • you want to finish with a diagnostic open-ended question,

  • so you can jumpstart conversation and brainstorming.

  • "How can you help me work that out?"

  • is a crafty little question.

  • It assumes that your conversation partner

  • wants to help you work it out,

  • and that all there is to do is to figure out the how.

  • Now, here's one final point about anchoring.

  • Resist the temptation to negotiate against yourself

  • by saying things like, "I know it's a lot to ask, but,"

  • or, "Remote work would be great,

  • but I'd be happy

  • with just an occasional day here and there."

  • Be definite.

  • Anchor and frame with confidence,

  • and let your requests land.

  • Doing this demonstrates your leadership

  • and helps you find your way to a better deal.

  • (upbeat music)

- Anchoring and framing

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