Name: 10,000 years of branding explained in 6 minutes | Debbie Millman
Uploaded: 2022-09-16T18:25:14.000Z
Duration: 6 min 2 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

- Design and branding are part of every single thing

Gerund

It's a way of signaling to others non-verbally

who we are, what we believe in, what is important to us.

There was a time when a different form, a different flavor,

those things really did excite consumers, people.

They want to understand and know that the things

that they're buying are coming from companies

And that's something that we have really never seen before.

And that has created a real democratization of design

Hi, I'm Debbie Millman and I am a brand designer.

here at the School of Visual Arts in New York city.

My most recent book is called "Why Design Matters"

which is based on my long running podcast

we started to construct symbols to communicate our beliefs.

And we began to do this all over the planet.

I consider those early constructions very bottom up.

It's really only in the last 250 or so years

that the model of bottom up branding was tipped and turned

when the corporation began to appropriate that behavior

to create widespread recognition for branded products.

Whether it's a religion, political platform,

sugar free beverage, all of these constructions use branding

But it's really only in the last 10 years

that we have begun to see that top down model

And that is really the thing that excites me

Branding is no longer just a tool of capitalism.

Branding has become a profound manifestation

People aren't as interested in different anymore.

that is taking some risks with communicating

that they were supporting Colin Kaepernick,

But that initial wave of displeasure was fleeting

and what we saw long term was a majority of people

And then we also began designing our movements

And one of the most powerful, and one of the most successful

challenge, and provoke behavior of change.

We've also seen that happen with the pink Pussyhat.

Certain embedded behavior is no longer being tolerated

We really do have the power to change the future

of this planet, just with the sheer decisions

The markers of success or failure in branding

Anybody that is thinking about creating a brand,

Why do we need this thing, idea, belief, product? Why?

The second question has to be what is the benefit?

People are going to be giving you money for this product

or people are going to be giving you a piece of their soul

then you have something that you can begin to build on,

to create something that has meaning both for the planet

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10,000 years of branding explained in 6 minutes | Debbie Millman

majority

profound

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passionate