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  • - [Brad Batesole] Google Analytics has a plethora of data.

  • However, there are still many scenarios

  • when you're looking for a specific metric,

  • and it just doesn't exist,

  • and this is because you have to calculate that metric.

  • For example, perhaps you're interested in understanding

  • the average revenue per user,

  • or maybe you want to know the average number of page views

  • by users on an iPhone.

  • This can actually be handled using

  • Google's new calculated metrics feature,

  • and you'll get to that feature from the admin panel

  • and by selecting calculated metrics under the view panel.

  • We'll start by selecting new calculated metric.

  • So let's say we want to calculate

  • the average revenue per user.

  • We'll go ahead and give it a name.

  • Google's automatically going to create an external name

  • in case we need to pull that metric via an API.

  • And then, from here, we need to choose our format type.

  • This can be float, integer, currency, time, or percentage.

  • Now float stands for floating-point number,

  • and that's the number that has any digits after the decimal.

  • An integer would be a whole number.

  • Currency means the output

  • will be expressed in a dollar amount,

  • and you can choose what currency it is.

  • Time is, of course, a time measure,

  • and then percent would show up in the percentage format.

  • We'll go ahead and leave this as float.

  • And then we get to create our formula.

  • So we simply start typing the metric we're looking for.

  • In this case, let's look for revenue.

  • I can see revenue,

  • and then we can divide that

  • by using the forward-slash symbol and then

  • look for the user's metric.

  • And then, from there, we simply choose create.

  • And now we have our average revenue per user metric.

  • Let's see how we can pull this metric in a report.

  • I'm going to switch to an account with some data in it.

  • And then, I'll select custom reports

  • from the customization menu and I'll choose

  • new custom report.

  • Here, we'll select to add metric.

  • And if I do a search for revenue,

  • I can see revenue per user in the other column,

  • which is the custom calculated metric I've created.

  • And then we'll add a dimension.

  • Let's say we're interested in which source

  • is driving the most valuable users.

  • I'll choose save.

  • And now we can see our revenue per user

  • by each source that's sending traffic.

  • Custom calculated metrics are incredibly valuable,

  • and you'll really unlock the power

  • as you explore all of the features of custom reporting.

  • (upbeat music)

- [Brad Batesole] Google Analytics has a plethora of data.

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