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  • - [Brad Batesole] Google Analytics has a plethora of data.

  • However, there are still many scenarios

  • when you're looking for a specific metric,

  • and it just doesn't exist,

  • and this is because you have to calculate that metric.

  • For example, perhaps you're interested in understanding

  • the average revenue per user,

  • or maybe you want to know the average number of page views

  • by users on an iPhone.

  • This can actually be handled using

  • Google's new calculated metrics feature,

  • and you'll get to that feature from the admin panel

  • and by selecting calculated metrics under the view panel.

  • We'll start by selecting new calculated metric.

  • So let's say we want to calculate

  • the average revenue per user.

  • We'll go ahead and give it a name.

  • Google's automatically going to create an external name

  • in case we need to pull that metric via an API.

  • And then, from here, we need to choose our format type.

  • This can be float, integer, currency, time, or percentage.

  • Now float stands for floating-point number,

  • and that's the number that has any digits after the decimal.

  • An integer would be a whole number.

  • Currency means the output

  • will be expressed in a dollar amount,

  • and you can choose what currency it is.

  • Time is, of course, a time measure,

  • and then percent would show up in the percentage format.

  • We'll go ahead and leave this as float.

  • And then we get to create our formula.

  • So we simply start typing the metric we're looking for.

  • In this case, let's look for revenue.

  • I can see revenue,

  • and then we can divide that

  • by using the forward-slash symbol and then

  • look for the user's metric.

  • And then, from there, we simply choose create.

  • And now we have our average revenue per user metric.

  • Let's see how we can pull this metric in a report.

  • I'm going to switch to an account with some data in it.

  • And then, I'll select custom reports

  • from the customization menu and I'll choose

  • new custom report.

  • Here, we'll select to add metric.

  • And if I do a search for revenue,

  • I can see revenue per user in the other column,

  • which is the custom calculated metric I've created.

  • And then we'll add a dimension.

  • Let's say we're interested in which source

  • is driving the most valuable users.

  • I'll choose save.

  • And now we can see our revenue per user

  • by each source that's sending traffic.

  • Custom calculated metrics are incredibly valuable,

  • and you'll really unlock the power

  • as you explore all of the features of custom reporting.

  • (upbeat music)

- [Brad Batesole] Google Analytics has a plethora of data.

Subtitles and vocabulary

B1 metric revenue custom user currency choose

Google Analytics Tutorial - Custom calculated metrics

  • 15 0
    Summer posted on 2022/10/25
Video vocabulary

Keywords

specific

US /spɪˈsɪfɪk/

UK /spəˈsɪfɪk/

  • adjective
  • Relating to a particular species, structure, etc.
  • Precise; particular; just about that thing
  • Relating to a particular thing.
  • Clearly defined or identified.
  • Stated clearly and in detail, leaving no room for confusion or doubt.
  • Concerning one particular thing or kind of thing
incredibly

US /ɪnˈkrɛdəblɪ/

UK /ɪnˈkredəbli/

  • adverb
  • To a great degree; very; amazingly
  • To an extremely high degree; remarkably.
  • To an extremely high degree; remarkably.
  • Extremely; so much so it is hard to believe
  • To an extremely high degree; very.
  • To an extreme degree; very.
  • In a way that is difficult to believe; surprisingly.
average

US /ˈævərɪdʒ, ˈævrɪdʒ/

UK /'ævərɪdʒ/

  • noun
  • Total of numbers divided by the number of items
  • verb
  • To add numbers then divide by the number of items
  • adjective
  • Typical or normal; usual; ordinary
revenue

US /ˈrevənju/

UK /'revənju:/

  • other
  • The total amount of income generated by the sale of goods or services related to computing.
  • The income of a government from taxation, excise duties, customs, or other sources.
  • Income, especially when of an organization and of a substantial nature.
  • noun
  • A government department concerned with the collection of taxes.
  • Money that is made by or paid to a business
  • Money a government collects from its people
express

US /ɪkˈsprɛs/

UK /ɪk'spres/

  • noun
  • A system for the rapid delivery of goods or messages.
  • A system for sending something quickly.
  • Fast train or bus
  • A train, bus, or other vehicle that travels rapidly with few or no stops.
  • adjective
  • Clearly and explicitly stated; not merely implied.
  • Traveling or able to travel at high speed.
  • Sent by a fast mail service
  • Moving or operating rapidly and directly.
  • Traveling at high speed
  • verb
  • To send something by fast mail
  • To state or show what you think or how you feel
  • other
  • To show (a feeling, thought, etc.) by words or actions.
  • To convey thoughts or feelings in words or by gestures and conduct.
  • To send (something) speedily to a destination.
amount

US /əˈmaʊnt/

UK /ə'maʊnt/

  • noun
  • Quantity of something
  • verb
  • To add up to a certain figure
measure

US /ˈmɛʒɚ/

UK /ˈmeʒə(r)/

  • noun
  • Plan to achieve a desired result
  • A plan or course of action taken to achieve a particular purpose.
  • A certain amount or degree of something.
  • A division of time in music, usually consisting of a fixed number of beats.
  • Tool used to calculate the size of something
  • A standard unit or system used for measuring.
  • other
  • To assess or estimate the extent, quantity, or effect of something.
  • To determine the size, amount, or degree of an object or substance by comparison with a standard unit.
  • verb
  • To determine the value or importance of something
  • To calculate size, weight or temperature of
  • other
  • To take actions to achieve a particular purpose.
explore

US /ɪkˈsplɔr/

UK /ɪk'splɔ:(r)/

  • verb
  • To examine something in detail to learn about it
  • To travel to a place to discover more about it
  • other
  • To inquire into or discuss (a subject or issue) in detail.
  • To inquire into or discuss (a subject or issue) in detail.
  • To inquire into or discuss (a subject or issue) in detail
  • To travel through an unfamiliar area in order to learn about it.
  • other
  • To travel through an unfamiliar area in order to learn about it.
feature

US /ˈfitʃɚ/

UK /'fi:tʃə(r)/

  • noun
  • Special report in a magazine or paper
  • A distinctive attribute or aspect of something.
  • Distinctive or important point of something
  • A part of the face, such as the eyes, nose, or mouth.
  • A full-length film intended as the main item in a movie program.
  • adjective
  • Main; important
  • verb
  • To highlight or give special importance to
  • other
  • To give prominence to; to present or promote as a special or important item.
exist

US /ɪɡˈzɪst/

UK /ɪɡ'zɪst/

  • verb
  • To be present, alive or real
  • other
  • To be real; to have objective reality or being.
  • To live, especially in very difficult conditions
  • To occur or be found

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