Subtitles & vocabulary
US midterm campaign adverts decoded – BBC News
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林宜悉 posted on 2022/11/12Ever wondered how US midterm campaign ads really work? This BBC News segment breaks down the powerful 'fear appeal' tactics used in election advertising, showing you how they try to sway undecided voters on hot topics like abortion rights and gun politics. You'll pick up useful vocabulary for discussing political messaging and gain a deeper cultural understanding of American campaigns!
Video vocabulary
individual
US /ˌɪndəˈvɪdʒuəl/
・
UK /ˌɪndɪˈvɪdʒuəl/
- Countable Noun
- Single person, looked at separately from others
- A single thing or item, especially when part of a set or group.
- Adjective
- Made for use by one single person
- Having a distinct manner different from others
A2
More access
US /ˈæksɛs/
・
UK /'ækses/
- Noun (Countable/Uncountable)
- Way to enter a place, e.g. a station or stadium
- The opportunity or right to use something or to see someone.
- Transitive Verb
- To be able to use or have permission to use
A2TOEIC
More tackle
US /ˈtækəl/
・
UK /'tækl/
- Transitive Verb
- To start working on a difficult problem
- To grab and throw a person to the ground
- Noun (Countable/Uncountable)
- Equipment used in fishing
- Arrangement of ropes and wheels used for lifting
B1TOEIC
More specifically
US /spəˈsɪfɪkli/
・
UK /spəˈsɪfɪkli/
- Adverb
- As regards a particular thing; closely related to
- In a definite and clear manner.
A2
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