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  • When Steve Jobs resigned as Apple's CEO in August 2011, he handpicked Tim Cook as his successor.

  • Cook had been with the company since 1998, and earned the reputation of being an operations mastermind,

  • dramatically reducing Apple's on-hand inventory and delivering products to customers faster using a technique called "just-in-time manufacturing".

  • But his greatest work has been performed over the past decade as CEO, when Apple's popularity and growth exploded in a way almost no one expected.

  • This has led many people to wonder about the man behind the machineTim Cook,

  • and what he does on a daily basis to stay at the top of his game.

  • So, in this video, we're gonna take a peek behind Apple's curtain, and find out what a day in the life of Tim Cook is really like.

  • This is Greg with Apple Explained, and this was the last place topic of the previous voting poll, which means I shouldn't even be making this video.

  • But I already started working on the script, so I'm just putting this out as a short bonus video for you guys.

  • Alright, now, let's start with Cook's morning routine.

  • He wakes up at 3:45 a.m., and spends about an hour going through some of the 700 to 800 emails he receives each day.

  • In an interview with Axios, he explained why, saying,

  • "I like to ... go through user comments and things like that, and sort of focus on the external people that are so important to us."

  • For breakfast, Cook typically enjoys two scrambled egg whites, turkey bacon, and sugar-free cereal with unsweetened almond milk.

  • Then, around 5 a.m., he goes to an undisclosed gym that's located outside Apple's headquartersfor maximum privacyand works out for an hour.

  • In fact, Tim Cook is a self-described "fitness nut", claiming his regular exercise routine helps keep stress at bay,

  • which is probably important for someone in charge of running the most valuable company in the world.

  • Next, Cook visits a local Starbucks to read through more emails before heading to Apple Park.

  • Once he arrives at the office, his day is typically filled with meetings.

  • And despite his laid-back demeanor, Cook is known to have little patience for unprepared staffers.

  • In fact, workers who are scheduled to meet with Cook are first screened by their managers to make sure they're ready to answer all of his questions.

  • And Cook is known for asking quite a few.

  • Steve Doil, who used to work on Cook's operations team, said,

  • "He'll ask you 10 questions. If you answer them right, he'll ask you 10 more. If you do this for a year, he'll start asking you 9 questions. Get one wrong, and he'll ask you 20 and then 30."

  • One staffer who wasn't fully prepared was quickly dismissed by Cook, who simply said, "Next," as he flipped the page of his meeting agenda.

  • But I think the story that best illustrates Cook's expectation of excellence is during a meeting about Apple's poor performance in China.

  • Cook said, "This is really bad, someone should be in China driving this."

  • Thirty minutes into the meeting, he looked at Sabih Khan, an operations executive, and said, with no emotion, "Why are you still here?"

  • Khan immediately stood up, drove to San Francisco International Airport, and, without any luggage, booked a one-way ticket to China.

  • For lunch, Cook is known to stop by the company cafeteria and sit with random employees.

  • This allows him to hear from people in the company who might offer unique perspective outside the bubble of Apple's executive team.

  • Cook is also known to be the last person to leave the office, arriving home just in time to be in bed by 8:45.

  • That means he works about 12 hours a day while sleeping for 7.

  • So, while Tim Cook has been criticized for being a much different CEO than Steve Jobs, the two have a surprising amount of characteristics in common,

  • like working long hours, focusing on their health, holding their employees to the highest standard, and always maintaining a balanced perspective on Apple by staying in touch with their everyday customers.

  • So, that is a day in the life of Tim Cook.

  • If you'd like to help decide which topics I cover in the future, don't forget to subscribe, and I'll see you in the next video.

When Steve Jobs resigned as Apple's CEO in August 2011, he handpicked Tim Cook as his successor.

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B1 US tim cook apple ceo steve company china

A Day In The Life Of Tim Cook

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    Misaki posted on 2022/11/12
Video vocabulary

Keywords

perspective

US /pɚˈspɛktɪv/

UK /pə'spektɪv/

  • noun
  • The art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
  • The art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
  • Artistic method of creating a sense of distance
  • A sense of the relative importance of things; a sense of proportion.
  • The appearance of objects to an observer, especially concerning their relative distance and position.
  • Ability to understand what is important in life
  • A particular way of considering something; a point of view.
  • other
  • The art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
  • The art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
  • The capacity to view things in their true relations or relative importance.
  • The capacity to view things in their true relations or relative importance.
technique

US /tɛkˈnik/

UK /tekˈni:k/

  • noun
  • Way of doing by using special knowledge or skill
  • The manner and ability with which an artist employs the technical skills of a particular art or field of endeavor.
  • A way of doing something, especially a skilled one.
  • A skillful or efficient way of doing or achieving something.
  • The skill or ability to do something well.
routine

US /ruˈtin/

UK /ru:ˈti:n/

  • adjective
  • Happening or done regularly or habitually
  • Always the same; boring through lack of variety
  • Performed as part of a regular procedure rather than for a special reason.
  • Performed as part of a regular procedure rather than for a special reason.
  • Lacking excitement; ordinary or uninspired.
  • noun
  • Regular or habitual way of behaving or doing
  • A lack of excitement; a predictable and uninteresting course of events.
  • A sequence of instructions in a computer program that performs a specific task.
  • A sequence of actions regularly followed; a fixed program.
  • A sequence of actions regularly followed; a fixed program.
  • Series of actions that make up a performance
  • A set of established procedures, often in a specific context.
  • A set of actions, often traditional or regularly followed.
  • A sequence of actions regularly followed; a fixed program.
flip

US /flɪp/

UK /flɪp/

  • adjective
  • Showing a lack of seriousness; glib or flippant.
  • noun
  • Act of turning your body in the air; somersault
  • An act of flipping something, especially a coin.
  • Movement of something from one position to another
  • verb
  • To turn your body in the air, as in gymnastics
  • To move into a different position quickly
  • To move a button or switch to turn on or off
  • other
  • To move or switch something with a quick motion.
  • To buy something, improve it, and then sell it quickly for a profit.
  • To turn something over quickly.
  • other
  • To perform a turning movement.
typically

US /ˈtɪpɪklɪ/

UK /ˈtɪpɪkli/

  • adverb
  • In a normal or usual way
  • In a way that is usual or expected.
  • In a way that is usual or expected.
executive

US /ɪɡˈzɛkjətɪv/

UK /ɪɡ'zekjətɪv/

  • adjective
  • Of a high ranking job in a company
  • Relating to or having the power to put plans or laws into effect.
  • Designed for or used by people in senior management positions.
  • Relating to or having the power to put plans or laws into effect.
  • Relating to the managing of an organization.
  • Of a high quality suitable for executives.
  • Designed for or occupied by executives; luxurious or high-quality.
  • Relating to the management of a business or organization.
  • Suitable for or characteristic of a high-level executive; high-quality and impressive.
  • noun
  • A senior manager in a business or organization
  • A person with senior managerial responsibility in a business organization.
  • The branch of government responsible for enforcing laws.
  • The branch of government responsible for enforcing laws.
  • A person with senior managerial responsibility in a business organization.
  • The branch of government responsible for putting laws into effect.
  • A person with senior managerial responsibility in a business.
  • A meeting of executives.
  • A rule or order issued by the president or a governor that has the force of law.
  • A private meeting of the executive committee.
  • other
  • The power to put plans or laws into effect.
reputation

US /ˌrɛpjəˈteʃən/

UK /ˌrepjuˈteɪʃn/

  • noun
  • Common opinion that people have about someone
  • other
  • In a situation where someone's good name or public image is at risk.
  • The state of being held in low esteem.
  • To gradually establish a particular opinion of oneself or something.
  • The opinion that people have about what someone or something is like, based on what has happened in the past.
  • The beliefs or opinions that are generally held about someone or something.
  • A widespread belief that someone or something has a particular characteristic.
  • To suffer a decline in one's good name or public image.
  • other
  • A negative and publicly recognized name or standing for demerit, unreliability, etc.
  • The state of being regarded in a particular way.
  • The beliefs or opinions that are generally held about someone or something.
  • A favorable and publicly recognized name or standing for merit, reliability, etc.
  • A widespread belief about someone or something.
random

US /ˈrændəm/

UK /'rændəm/

  • adjective
  • Chosen, done without a particular plan or pattern
claim

US /klem/

UK /kleɪm/

  • noun
  • An assertion of the truth of something, typically one that is disputed or in doubt.
  • A request to an insurance company for payment relating to a loss covered by a policy.
  • A demand or request for something considered one's due.
  • A statement asserting something as a fact.
  • A demand for something as rightful or due.
  • A statement that something is true.
  • other
  • To state or assert that something is the case, typically without providing evidence or proof.
  • To state or assert that something is the case, typically without providing evidence or proof.
  • To ask for something that you believe belongs to you or that you have a right to.
  • To make a request for something of value, especially money, that you believe you are owed.
  • verb
  • To say that something is true, often without proof.
  • To demand or ask for something that you believe is rightfully yours.
  • To take or cause the loss of (e.g., a life, property).
script

US /skrɪpt/

UK /skrɪpt/

  • noun
  • Written text of a book, play, film, or speech
  • Set of letters or characters of a written language
  • verb
  • To write a text for a movie, play or speech