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  • - I've had Hasselblad's long rumored X2D 100C

  • for two weeks now.

  • I've taken over a thousand photos with it,

  • and I can confidently say, that it is a great camera

  • but it has one major downside

  • and quite honestly a niche group

  • of people that might actually be able to own it.

  • I'm Becca Farsace, welcome back to Full Frame, bud.

  • The $8,100 X2D 100C is utterly Hasselblad,

  • which means that it's incredibly well built

  • and it takes stunning photos,

  • but it does it pretty damn slowly.

  • And in the mirrorless camera megapixel race the X2D's 100

  • of them is only beaten by Fuji films GFX 100

  • and 100S's 102 megapixels.

  • The X2D's digital medium format, 43.8 by 32.9 millimeter

  • backside illuminated CMOS sensor,

  • physically makes a full frame sensor look baby,

  • and it provides very high quality, 16 bit photos

  • with 15 stops of dynamic range.

  • Many photographers will argue that more megapixels

  • doesn't usually mean that much greater image quality

  • and I would mostly agree, but what makes these photos stand

  • out is Hasselblad's true life color science met

  • with a robust sensor and high quality lenses

  • that certainly makes for an image that you feel

  • like you could just reach out and touch.

  • For my testing, I had access

  • to two new Hasselblad XCD lenses.

  • The 350 gram XCD 38V

  • and the 376 gram XCD 55V that both have

  • an F 2.5 to F 32 aperture and both cost $3,699.

  • Any XCD lens will be compatible with this camera.

  • It's just that these new lenses have a better design

  • and faster focusing systems.

  • They are certainly not cheap

  • but they are small and relatively lightweight

  • for being all metal and made for a medium format camera.

  • I also think these are the nicest lenses

  • Hasselblad a has ever released for a digital camera.

  • I love the Hs around the ring

  • and this Hasselblad logo on the side is just,

  • I don't know super nice not to mention

  • these metal lens caps.

  • I mean, come on, it's just so cool.

  • Hasselblad will also be releasing a $4,299.

  • XCD 90V lens that is a bit heavier at 551 grams.

  • I digress, this is the type

  • of camera that you take photos of like cracks

  • in the sidewalk and you show them to your friends.

  • And you're like, yo, bud

  • look at this crack in the sidewalk.

  • It's so crisp.

  • It's like crisper than what I see, you know.

  • Okay.

  • On average, a 3FR raw file, which is the raw files

  • from Hasselblad from the X2D are around 216 megabytes.

  • They are big boys and all those can be conveniently stored

  • on a one terabyte internal drive that has write speeds

  • up to 2070 megabytes per second.

  • And read speeds up to 2,850 megabytes per second.

  • I have been perfectly happy shooting right

  • onto the internal storage of this camera

  • and then downloading it

  • via the included braided USB C 3.1 gen two cable.

  • Now these raw photos, they have a great deal of latitude.

  • So let's pixel peep.

  • When shooting with this system,

  • I found it was better to underexposed than over.

  • I had a much easier time pulling

  • up the shadows than bringing down the highlights.

  • But in low light situations, you have to nail the exposure

  • because once you're shooting around ISO 3,200 or higher

  • the photos will start to show grain in the shadows

  • when pushing those low lights.

  • The good news is, is that there's in-body image

  • stabilization to help.

  • Sensors of this size,

  • they notoriously show every bit of shake

  • but I was able to comfortably shoot at around like one 30th,

  • even one 10th of a second sometimes,

  • without noticing my handshake.

  • All of that being said,

  • I still found that this camera is far more fun

  • to use when there is ample light and bright, bold colors.

  • Also, this camera now goes down to ISO 64.

  • Love that.

  • The issue with the X2D is that it's slow.

  • It feels like every camera manufacturer has

  • turned focusing speeds, frames per second,

  • focusing accuracy up to a hundred.

  • And when you use Hasselblad's latest camera

  • whoa, certainly does not feel that way.

  • This is even with an improved

  • phase detection auto focus system,

  • as opposed to their previous contrast based system.

  • They also have upgraded focus modules

  • in the updated lens series

  • but the camera often hunts for focus

  • and in low light it can be hard to get it to focus

  • on anything at all.

  • In a later firmware release,

  • Hasselblad is promising face detection auto focus

  • but at the time of my review, it's not available.

  • And it is 2022 and not having face detect

  • on auto focus is really a miss.

  • Another time you'll find this system

  • oddly slow is when using the electronic shutter.

  • (car horn beeps)

  • Shut up.

  • Which is a problem in this city.

  • Hasselblad told me that because the sensor is so big,

  • it takes longer for all of that information to read

  • out when you use the electronic shutter,

  • which leads to a rolling shutter problem

  • in still photography because of this, I almost

  • never used the electronic shutter while using this camera.

  • And another thing I didn't use was video.

  • That's because this camera is never

  • going to be able to take a video.

  • Hello, this is edit Becca.

  • The embargo is tomorrow.

  • And a few days ago, I learned that the X2D

  • is never gonna get video capabilities.

  • That is despite their likely being mics in this camera

  • based on the holes for mics on this camera.

  • I did sense the video might be a problem here based

  • on how the electronic shutter was performing.

  • But I didn't think that Hasselblad

  • was gonna give up on it entirely.

  • And now I know for sure.

  • I've thought a lot about if this changes

  • how I feel about this camera entirely

  • and it doesn't because I've always viewed this camera

  • as a photo first camera.

  • I've been using it for weeks only with photo,

  • and I do love using it,

  • but ah, that's a huge feature to be missing in 2022.

  • Regardless, the next section of this video talks all

  • about his hardware and how great it is to hold.

  • So let's get to that.

  • The tops and the bottoms are milled

  • from single pieces of aluminum alloy,

  • and the front just has this massive Hasselblad

  • logo that literally is screaming Hasselblad.

  • I love it, I'd have it no other way.

  • The side grip is curved to match the curve of your palm.

  • And it honestly makes holding the 790 gram body super easy.

  • Up on top, you have a one inch LCD screen that will show

  • the battery percentage when you click the power button once

  • and a hold will turn the camera on.

  • A mode dial for switching modes.

  • You have your ISO, you have your white balance.

  • And of course your shutter button,

  • which is much softer than most

  • of its competitors shutter buttons.

  • It's kind of mushy, and I do wish

  • that when it was fully pressed it had more

  • of a clunk feeling rather than it's click.

  • (button clicks)

  • In the front of the camera under the lens,

  • you have a customizable button along with a dial.

  • Along back, you have a dial as well that clicks in.

  • This touch screen is super responsive LCD screen.

  • And of course it can come out 40 or 70 degrees.

  • The EVF really gets in the way of your screen

  • when the screen is out at 70 degrees.

  • And when looking through the EVF, there is definitely

  • red and green splitting happening on the outer edges.

  • Even when using the diopter, I couldn't get that to go away.

  • Much like it's predecessor, there are only

  • two ports on the side that both open with ease,

  • like really nice springy doors.

  • Woo, that just never gets old.

  • Anyway, one is a CFexpress Type B slot

  • and the other is just a single USB C port.

  • And of course, on the bottom, is the battery compartment.

  • Pop that, click down once, and out she comes.

  • I have been pleasantly surprised

  • with this camera's battery life.

  • CIPA rates it at 420 photos

  • from an a hundred percent charge,

  • which is on the low end for high resolution mirrorless

  • cameras but easily got me through

  • a full day of casual shooting.

  • You have to keep in mind

  • that this camera will not shoot 420 photos quickly.

  • In a day of casual shooting,

  • I was shooting around, I don't know, around 150 photos.

  • So of course one battery was perfectly fine.

  • A new feature to the X2D though

  • is PD 3.0 fast charging up to 30 Watts,

  • which can take a dead battery to full in two hours.

  • And when it's plugged in,

  • it has just a really nice pictorial element

  • on top that shows you how charged it is.

  • The X2D 100 C really has improved

  • upon so many of its predecessors pitfalls.

  • And while there is still so much work to do

  • in the focusing department,

  • like there is so much work to do there.

  • I really enjoyed this camera and that slow speed,

  • it didn't ruin my experience.

  • Taking photos with fast cameras, like the Nikon Z9.

  • the Sony A1, Canon's R5, it truly is a rush

  • and their technology is absolutely impressive,

  • but there will always be a place

  • for a camera that makes you feel like you're on vacation

  • rather than a racetrack.

  • Sadly though, that $8,100 price tag will keep most

  • of us from being able to enjoy it.

  • I mean, okay, the empty nesting orthodontist,

  • the lifelong Hasselblad shooters,

  • or maybe the commercial photographers

  • they won't blink an eye at that price.

  • For most enthusiasts looking to shoot digital medium format,

  • the cheaper Fuji Film GFX 100S will likely

  • be the system that they choose.

  • But I soon think the medium format space

  • is going to get more crowded.

  • Camera companies are having to compete more so

  • than ever with the cameras in our pockets.

  • Case in point, point and shoots are dead,

  • iPhones are everywhere.

  • So the next way to beat phones is to make

  • a large high quality sensor that would never fit no phone.

  • And that offers a superior experience

  • that will entice people to actually drag

  • a whole entire device around with them.

  • I really hope I'm right, 'cause it's about

  • to get so fun if that is true.

  • Let's go 200 megapixel Sony maybe.

  • I've heard about curve sensors.

  • I don't know, it's gonna get crazy.

  • All right, buds.

  • I'm Becca Farsace.

  • Thanks for joining me on another Full Frame.

- I've had Hasselblad's long rumored X2D 100C

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