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  • there are so many things that can go wrong and when we launched that store

  • in July of 1995 we were

  • shocked at the customer response %uh

  • in literally in the first 30 days we had

  • orders from all 50 states and forty five different countries

  • and we were wall fully unprepared from operational point of view

  • to handle that kinda volume and a

  • in fact the the we this we quickly expanded we talk to our landlord

  • expanded into a two thousand-square-foot

  • basement warehouse space had six foot ceilings

  • wanna Bart employees was 62 um

  • he went around like this the whole time it and I'm

  • a and we were we were

  • we were doing our day jobs which might have been you know computer programming

  • and

  • read all the different things 10 people doing a little taste our company

  • and then we would spend all afternoon and

  • into the wee hours of the morning packing up the orders and shipping them

  • out

  • a there %um I would drive these things to UPS since we get the last one we went

  • to the last second

  • I get to UPS nights remove being on that glass door was closed and they always

  • would take pity on me

  • um answer open open let us ship things late

  • %uh that we had so many orders that we were ready for

  • that we had a E

  • through we had no reorganization our distribution stars on fact we didn't

  • I'm we were packing our hands and knees a hard concrete floor

  • and the a the

  • I remember just to show you how stupid I can be

  • ice know it my only defense is that it was late

  • but I we're packing his things everybody everybody in the company

  • and the that I had this brainstorming as I said to the person next to me

  • this packings killing me you know my back hurts

  • this is killing my knees on this this hard Smith floor in person yeah I know

  • what you mean

  • I said no we need my brilliant insight

  • we need need pads I was very serious

  • and and have this person looked at me like I was the stupidest person it

  • ever seen it like I'm working for this person this is great and I'm

  • said what we need is packing

  • tables

there are so many things that can go wrong and when we launched that store

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