Subtitles & vocabulary
Best Emotional Branding: Negative Advertising and the Power of Contempt
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Ching Yi Wu posted on 2014/09/06Video vocabulary
negative
US /ˈnɛɡətɪv/
・
UK /'neɡətɪv/
- Noun
- The opposite to a positive electrical charge
- In grammar, containing words such as 'no' or 'not'
- Adjective
- Being harmful, unwanted or unhelpful
- In mathematics, being less than zero
A2
More positive
US /ˈpɑzɪtɪv/
・
UK /ˈpɒzətɪv/
- Adjective
- Showing agreement or support for something
- Being sure about something; knowing the truth
- Noun
- A photograph in which light areas are light and dark areas are dark
A2
More emotional
US /ɪˈmoʃənəl/
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UK /ɪˈməʊʃənl/
- Adjective
- Causing, feeling, or appealing to the emotions
- Relating to or characterized by emotion
A2
More brand
US /brænd/
・
UK /brænd/
- Noun
- A mark burned on an animal to show who owns it
- Product made or designed by a named company
- Transitive Verb
- To burn a mark on an animal to show who owns it
- To describe someone as a liar, coward, etc.
A2TOEIC
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