i mean there will be a specific period of two  to three years in the next decade that will be  

the greatest period of time for someone studying  the trends the clues for what happens next and  

that's because we're about to enter a period of  chaos induced recharting let me explain first  

of all chaos creates new opportunity it does  so by changing the rules reshuffling the deck  

and switching who's in the lead and here is  how it works consider a lesson in history the  

renaissance period emerged from the bubonic plague  the roaring twenties emerged from the spanish flu  

and now with Covid-19 finally showing us a  light at the end of the tunnel the roaring  

20s are coming back and this period of chaos  is about to repeat itself this historic pattern  

where afterwards people emerge from their shells  they try new things they make up for lost time  

this is going to be the greatest period of  opportunity in your lifetime and i know this  

because i study chaos i study chaos and i want to  leave you with a couple thoughts before we dive in  

to the top 20 trends for 2022 the first is  that normally and for the last decade we're  

in a period of path dependency where we repeat  all the past decisions in our organizations we  

put in rules policies structures procedures brand  standards to repeat whatever led to last year's  

harvest if you try to come up with something  new you might be told we're not big enough to  

do that or we're not small enough to nimbly  entrepreneurially try your idea you might be  

told this isn't related to us we can't do that we  need focus we need to hit goals we want results  

normally what happens is we stick to the  path that we're on and we miss out on a  

new opportunity but then when we go through a  period of crisis like the bubonic plague like the  

spanish flu and now like covet 19 while rules  policies structures they just don't seem to  

matter anymore people instead try to figure  out how to survive within their organizations  

yet during this time period consumer needs are  changing by the minute because people don't know  

what they want anymore if anything you can't even  read it perfectly because they're on the bottom  

rungs of maslow's hierarchy of needs looking out  for their physiological needs and their safety  

but then then we get to the light at the end of  the tunnel the period that we're in now which  

is a moment of chaos and opportunity a period  that will last one or two years as people emerge  

we will learn what your competitors were working  on behind closed doors for the last 18 months as  

they figured out what new ideas products services  and partnerships they needed to survive in a new  

normal you'll figure out what your competitors and  others thought the new normal was going to be and  

meanwhile consumers will make up for lost time and  show us what they're actually seeing that is the  

period of chaos and chaos is actually predictable  if you're a regular trend hunter follower you know  

of our six patterns of opportunity and chaos  and our mega trends and today we're going to  

dive into how those have evolved through copit i'm  going to give you a very high level thought about  

it and then armita scano our chief inside officer  will show you her read on 20 of the most exciting  

insights from our 2022 report out today the first  megatrend i want to talk about is simplicity  

after a year and a half of chaotic times at  home at work in life people start looking  

for the simple answers the simple messages and for  marketers simplicity emerges from all of the noise  

when it comes to experience another mega trend we  were watching if you rewind two years ago we were  

talking about augmented reality virtual reality  and all the different multiverse expansions of  

our world and yet so much of that was put on  hold because we were working from home now we  

make up for lost time next up naturality coveted  19 topped the world where little tiny people  

in a giant planet that still has so much control  and ability to completely change our lives  

and that's caused a resurgence particularly  among the younger generations who think  

the parent generations must cove it up a  resurgence among the younger generations and  

that drive for eco and sustainability and it means  that as we get out of this world where everything  

needs to be triple packaged and double masked up  as soon as we get out of that people will be more  

conscious of the brands the services the products  that actually have an e equal component from a  

technology perspective we've seen many records  being pushed throughout the last year in fact  

this was a record-breaking year for artificial  intelligence and technology did not stop even if  

human connections did next up hybridization this  mega trend is about how the competitive lines  

change it used to be there were tech companies and  grocery stores but then you see the merge and you  

see things like amazon a tech company buying  a grocery store that's called hybridization  

and it's about people completely jumping into  new product markets and what you've seen in  

the last year is many brands struggling for their  survival started to jump into different industries  

the little restaurant down the street became a  bottle shop a takeout service a cooking class  

whatever it might be and now you're about to see  after 18 months of your competitors working behind  

closed doors what new markets they plan to get  into as well finally many to many while there's  

been a lot of supporting the largest ecommerce  retailers in the world and now you're going to  

see that return to shopping local to support those  local businesses those are some of the high level  

mega trends but we've launched our 2022 trend  report which gets a layer deeper to give you a  

hundred different insights and about 500 examples  you'll all get the link to that right after this  

if you didn't download it already and we're going  to go through 20 of our favorite trends from there  

from uh with an interview with armeta ascano again  our chief insight officer now just a little note  

on the methodology everything that you're looking  at is fresh data-driven research based on our read  

of what we're seeing the crowd actually interested  in we have a couple hundred thousand people and  

millions of fans all around the world that  submit in their articles we have a database  

of about half a million articles and ideas and  then we mine that using the patterns of traffic  

the people that are actually navigating our site  so far we've measured about 230 million people  

and three billion of their choices to come  up with fresh data-driven insights that we  

mine with humans and with artificial intelligence  we did about two or three thousand custom trend  

reports during covid so we spent a lot of time  working with yourselves and your competitors  

to figure out what's next and today with this  report we're revealing some of what we've seen  

as the higher level more consistent patterns if  you want to dive deeper after this connect with us  

our most common service is fast custom research  the idea that you use one of our researchers on  

our team who gets to know you and delivers a  report every week or every month for you but  

we're also happy to be there to help you with  innovation workshops getting your people back  

in office and bringing that zest and excitement  for innovation back to your team finally we do  

a lot of different work with our assessments  our tools our e-learning and we're happy to  

find ways to get that to you if there's ways that  would help you win in 2022. with that being said  

it is my pleasure to introduce armida askano our  chief content officer armenia great hello everyone  

thank you for joining us uh yes so my name is  armeta escano i am the chief content officer  

here at trend hunter and essentially what that  means every piece of content that comes out of  

trend hunter from our micro trends on our online  magazine to our insights which is what we're  

about to show you to of course our frameworks  regarding those larger trend opportunities like  

micro generational study retail trends all  sort of funnels through myself and my teams  

now as jeremy said today we're going to be talking  about the top trends of 2022 so of course that  

report is available for download we also have a  video that's being released what we're doing today  

is specifically showing you the best of each of  our categories within these top trends of 2022 so  

we'll be focusing on key areas such as social good  we'll be looking at retail we'll be looking at  

many different categories all within which  we'll be highlighting the most exciting most  

interesting trends that we've found through  our database so jeremy let's kick it off  

with culture trends culture trends yes so as we  move into obviously this exciting but unknown  

era this return of the roaring 20s what are some  larger behavioral shifts that you're most excited  

to see sure well i find culture has been  a category in trend hunter that was always  

important and i think we got what culture was like  in the last year which was being pent up from home  

but i feel like culture is truly the category that  will exude this idea of the roaring 20s and people  

making up for lost time in in so many different  categories but it's also one that for most of our  

clients suddenly if it was never really  a place people asked a lot of questions  

now they're asking a ton because there's a lot of  curiosity about what will the lives look like of  

you me and most importantly are our consumers so  why don't you dive in and show us what the data  

has taught us for sure i mean consumer behavior is  sort of what's at the core of all culture trends  

right and as you mentioned a lot of this has to do  with people sort of reflecting on their own worlds  

and thinking of uh what their priorities should be  during this this time now as jeremy referenced we  

are looking at the return of this sort of roaring  20s but that comes after a period of a bit of a  

dip in society in terms of you know consumer  behavior perhaps in terms of the economy and  

of course over this past year we saw that crisis  of the pandemic now during that time we all became  

quite attached to the super computers stuck in our  back pockets at all times and we could turn to our  

smartphones these super computers and connect  with what was essentially bad if not at least  

uncertain news and you know a lot of us fell into  this pattern of constantly doom scrolling which is  

the act of constantly you know looking at your  phone scrolling through it and looking for that  

bad news now after a couple of years of that we're  seeing the trend of anti-doom scroll here we see  

brands and designers launching initiatives to help  create sort of distance between people and their  

phones they're bad news machines so we see limit  setting mobile apps we see tech disconnection  

publications we see anti-doom scrolling websites  that specifically only highlight good news and we  

see joyful travel websites which kind of curate  specifically content that is meant to make you  

happy now i'm ready for this i'm sure many of you  are but before we move on to the next trend i want  

to point out our scoring on the bottom sort of row  there of your screen so as you can see anti-doom  

scroll receives a score of 6.2 out of 10 which we  find by leveraging popularity which is the sheer  

amount of clicks eyeballs that this article has  received activity which is all about engagement  

are people starting a conversation around this  trend are they sharing it to their various  

social media feeds are they leaving comments and  freshness which speaks to its level of newness  

all right so let's keep it moving into our second  trend within culture which is nature novice now  

this ties to the mega trend jeremy talked about of  simplicity this idea that during this time people  

have sort of re-prioritized and thought about  what is actually important to them how can they  

live lives that are a little bit less complicated  and many are quite literally turning to nature  

as the sort of source of true simple pleasure  here we see adventure tourism brands offering  

more slow-paced trips for those who are looking  to get into this sort of naturalistic approach  

to vacation in a way that's you know offering a  beginner's pace i am someone who is definitely  

looking more for a hike that is easy something i  can do you know with my parents maybe as opposed  

to something that's a little bit more intense so  we see beginner-friendly adventure trips japanese  

moderate adventure tours slower paced cycling  trips and irish adventure tourism companies  

and perhaps the most exciting of all of the  culture trends maybe one of the most divisive is  

psychedelic expansion so here we see researchers  and entrepreneurs exploring the benefits of magic  

mushrooms now the reason why i thought it was  interesting to include this trend among our  

culture section is because over the past couple  of years we've seen a transformation of people's  

relationship with the alcohol industry people's  relationship with the cannabis industry so the  

question is what comes next especially during  a time when people are looking to reprioritize  

what it means to live a fulfilled life  perhaps they're entertaining this idea  

of psychedelic exploration and this isn't as odd  as it sounds now we're not necessarily suggesting  

everyone who is watching right now needs  to explore the world of psychedelics  

but it is telling of how people are thinking  of what's accepted in the mainstream during  

this roaring twenties era so we see legally  harvested magic mushrooms we see three-day digital  

psychedelic conferences we see tie-dyed mushroom  sandwiches and boundary pushing wellness shows

now that wraps us up for our culture section up  next we have technology jeremy how have you seen  

technology transform in the crisis in chaos  era and what do you think that'll mean for  

the recharting well in the keynote and workshop  side we've done a lot of work with brands like  

cisco or ibm microsoft who are working behind the  scenes with a lot of the consumer facing brands  

and it's been interesting to sort of be implanted  in what they're all actually working on from a  

technology standpoint i think what happened over  the last year is that as ceos started wondering  

if they have the right products services and  consumers they started expanding the consideration  

set for what types of technology could be  explored so we've actually seen new commitments