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  • In 2012, I told a story about the future.

  • I don't like looking back at things I've made in the past.

  • But in the last couple of weeks, I've some a few emails saying:

  • Tom, ten years ago, you tried to predict 2022,

  • or at least some of the technology and online world of 2022.

  • You should look back and see if you were right.

  • So I've come back to the same place that I gave that talk.

  • Back in summer 2012 this was a warm, friendly temporary festival site

  • with a load of people on it

  • and now it's a cold, run-down, deserted bit of scrubland

  • next to a motorway, but it's the same place.

  • I did originally try to film this without having looked back at the talk,

  • to get my actual genuine reaction,

  • and it was a terrible video, I'm bad at improvising

  • and I thought of a dozen more things I wanted to say right afterwards,

  • so now I've had some time to think... let's go back ten years,

  • see what I got right, see what I got wrong,

  • and see if I can predict ten years from now.

  • - I've got a story for you.

  • It's set in a future. Not necessarily the future,

  • I'm not saying this is what will happen.

  • - I think that's the first time I ever used that phrase.

  • It's a get-out-of-jail-free card,

  • a way to hedge my bets and say I'm probably going to wrong.

  • I use it a lot when I write speculative fiction.

  • - April 2022. Ten years' time.

  • First person we're going to meet there is Jason Stewart.

  • He's the MP for Tooting and Streatham. He is the Minister for Social Development.

  • Considered kind of a hotshot among his party

  • after winning his seat in 2020 General Election

  • in a very hard-fought contest.

  • - All the political guesses there were completely wrong, but then,

  • when has anyone been even able to predict politics?

  • Also, the faces in this talk weren't originally blurred,

  • I've used YouTube's tools to go back and blur them in the original as well,

  • because there's a big difference between asking a friend

  • "hey, can I borrow your headshot for this talk I'm just giving to a few people"

  • and "can I show that to... however many people will watch this new video".

  • I've got a duty of care there.

  • - This is the 2022 iPhone. Looks about the same,

  • the laws of physics dictate you still need a battery brick.

  • - That's a hit. It's a very easy hit,

  • "the borders of phone screens are going to get smaller"

  • is not exactly a difficult prediction to make.

  • And by sheer luck, I used a black background on the phone,

  • so you can't see if there's a notch or not at the top.

  • One subtle thing I got right there as well:

  • Apple did change their font.

  • Back in 2012, they were using Helvetica,

  • I picked the wrong one to change to, they use a custom sans-serif,

  • but I did predict the UI was going to change a bit.

  • - But what has changed is  the mobile network speed.

  • 5G now blankets the country in hundred-megabit internet access,

  • and the data caps are a thing of the past.

  • - Again, a fairly easy hit. 4G was just being rolled out in 2012,

  • so taking a guess at 5G in ten years wasn't that hard.

  • And it actually was a bit pessimistic:

  • there are parts of the UK where you can get gigabit access on your phone now.

  • Data caps are still a thing on some contracts,

  • but as far as I know they're not something most people have to think too much about.

  • As you watch this, you've got to remember that in 2012

  • we were almost exactly half way through the transition to smartphones,

  • only about 50% of people had moved from calls-and-texts-only to

  • what we'd call a modern phone today.

  • Suddenly, half the population was carrying a camera all the time,

  • half the population could easily cheat on pub quizzes.

  • Things were changing, and they were changing fast,

  • but we weren't in the smartphone era.

  • Social changes hadn't swept in, not yet.

  • 2012 me is about to get to the fundamental idea of the talk,

  • and it's based on one of the big ideas that was going around

  • among technical people at the time:

  • lifelogging, the quantified self:

  • the plausible idea that we going store all our memories online soon.

  • It was mainstream enough that Black Mirror's "Entire History of You" had aired

  • just a few months earlier,

  • and now everyone was getting a computer with internet access in their pocket.

  • 2012 was before Google Glass, before the first Narrative Clip,

  • all of which came and went very quickly.

  • It turns out that, so far, people just don't seem to like the idea

  • of remembering everything, and storing that data forever with corporations.

  • This talk felt like a warning,

  • but I didn't know -- no-one knew -- if it a warning that was going to be needed.

  • - Last year, Apple reused a trademark and introduced iLife.

  • It's quite similar to Your History on Microsoft Nokia phones,

  • or Droid Locker on Android.

  • They're all descendents of the accountability systems

  • that have been used for police officers and care workers for years now.

  • - So many misses in there! Apple have since switched to flat design.

  • All the Android services have been rebranded as Google.

  • And Microsoft Nokia phones!

  • And the idea of private-contractor body-worn cameras,

  • and that all sorts of people all over the public and private sectors

  • would wear them every day as part of their work...

  • it just hasn't come true. Completely wrong.

  • = With iLife, the phone is always recording audio

  • and sending it and your  location to a cloud server.

  • The descendents of Siri then  generate a transcript of it.

  • If you're talking to someone else with iLife, it'll give you a text chat log.

  • It's not perfect, but it's close enough.

  • - Big miss. Companies just haven't developed that.

  • People, I think, don't want that?

  • But back then, Siri was a few months old;

  • Amazon's Alexa would come out a couple of years later.

  • I'm sure any of those companies could have developed that product,

  • it's entirely possible these days,

  • it's just that we went a different way.

  • - And if you have the new Apple headset, it's got a couple of cameras embedded in it,

  • which are always recording video when they're connected.

  • That's uploaded, analysed, and stabilised by the same systems.

  • The cable, incidentallystill gets tangled in knots 

  • every time you put it in your bag.

  • - Another big miss. To be fair to earlier me,

  • I still think wireless headphones are a terrible idea.

  • I cannot understand why anyone uses them.

  • They're expensive, they need recharging, the battery degrades over time,

  • they need a carrying case, they're easy to lose, Bluetooth is still really dodgy ten years later.

  • I still use wired headsets.

  • Now, in hindsight, wired  camera-buds would probably 

  • have drained too much battery too quickly,

  • but I still think there's a path that could have got us there by now.

  • - Which brings us back to Jason Stewart. Jason is a member of 'Cheshire Boys',

  • the site for old alumni of his public school.

  • It runs on Disco, a fairly popular community framework,

  • that unfortunately has some fairly major security flaws.

  • - That's one of the biggest misses in this whole talk. And it's subtle.

  • It took me a few times watching this to realise just how badly I'd got that wrong.

  • A community of school alumni wouldn't be a web site or forum these days,

  • it wouldn't be independently hosted.

  • There are still some places like that, yes, but depending on demographics

  • that would almost certainly be a Facebook group

  • or a WhatsApp thread, or  a Slack or Discord server.

  • It would be on some centralised service,

  • not a private web server with some off-the-shelf code.

  • That whole business model, that way of operating,

  • was dying at the time and I had not noticed.

  • I'm skipping some of the talk here:

  • basically, that Member of  Parliament's password got leaked.

  • - His password is 'stewart9',

  • that's the same password he uses everywhere,

  • and someone goes "heyLet's log into his iCloud!".

  • - Why is any of that on desktop?

  • 2012 was the start of the transition to mobile-first

  • and I just didn't see it coming.

  • All these screenshots should  be vertical, on a phone.

  • I must have been imagining people coming home and checking this on their home computer,

  • instead of getting notifications and using an app on their device.

  • A couple of years later that would be obvious

  • everything would start to  be designed mobile-first,

  • but in 2012, after I'd spent more than a decade

  • of writing web sites on and for desktop computers,

  • I just missed that entirely.

  • That transition was starting, just starting...

  • and I hadn't spotted it.

  • - First thing they see is Apple's handy 'Is This You?' feature.

  • Jason Stewart can be seen in a few frames of this walk-by in Shoreditch.

  • He wasn't recording, but his phone had his location and facial recognition did the rest,

  • and it didn't take too much effort to find out what he was doing there.

  • A few minutes later, this poison pen letter arrives in

  • every single political editor and blogger's inbox in the country.

  • The Sun eventually runs with it first,

  • after all the blogs have made it public knowledge.

  • - Blogging! Blogs were still a big thing in the public consciousness in 2012,

  • and I did not see their decline coming.

  • I didn't see them being mostly-replaced by Twitter.

  • Should I have known? Was it obvious?

  • It seems clear in hindsight that the "blogosphere"'s days were numbered,

  • but I missed it.

  • About one year after that talk, Google would switch off Google Reader,

  • forever gaining a reputation as a company that shuts down old products

  • instead of maintaining them,

  • and it was all downhill from there.

  • He decides he's going to go on the offence.

  • He gets up in Parliament and says that

  • 'our private lives should be private, and we must investigate these hackers'.

  • And he convinces the Met to investigate, which they do by

  • filing a request with Apple for any lifelogs that mentioned Jason Stewart

  • in the hours and minutes before the leak.

  • And Apple agrees, because that argument got settled years ago,

  • ...after Blackpool.

  • You can tell something about what a culture is worried about,

  • or maybe what a particular author is worried about,

  • by reading their speculative fiction.

  • I just finished "The Brief History of the Dead" by Kevin Brockmeier,

  • and there are references in there to "terrorist warning beacons"

  • that everyone's got used to and just ignores,

  • and as I read that I thought, "oh, this is a post-9/11 book".

  • And it is, it's from 2006. And this talk, in 2012,

  • still very much in the consciousness of people working online that we were

  • one media-friendly terrorist attack away from losing what was left of our privacy rights.

  • - Your lifelog will get pulled and searched through by the police.

  • it's not like you've got anything to hide, right?

  • - Maybe we still are. It's just that as far as I can tell from what I read,

  • science fiction in the 2020s is more worried

  • about democratic backsliding, misinformation, and climate apocalypse.

  • So there's one question left.

  • What about ten years from now?

  • What about 2032?

  • I'm not immersed in web development and technology any more,

  • I don't code very often, I work on video now.

  • So what can I predict? Well, here's the guess.

  • Not the future, just a future.

  • I think short-form video is going to do to YouTube

  • what Twitter did to blogs.

  • People will still be making  long-form video content,

  • it will still get linked to and watched...

  • but short-form is so much simpler that there will be so much more of it.

  • A tweet takes ten seconds to write, requires no proofreading or punctuation,

  • and can be amplified to the world in minutes.

  • A blog post takes minutes or hours to write, needs spell-checking and formatting,

  • and takes time to be discovered.

  • It's not a perfect analogy, but I have a sinking feeling

  • that short-form video is going to win just through sheer weight of numbers,

  • the ability for almost anyone to compete

  • on the same, easy, low-effort, low-attention span playing field.

  • But there's no money in it.

  • There's no money in Twitter, just the ability to promote other stuff.

  • There is still some money in long-form writing,

  • through commissions, or fan subscriptions on Patreon or other platforms.

  • In the same way, I don't think short-form video is going to kill YouTube.

  • After all, YouTube didn't kill television, and television didn't kill radio.

  • But there's a transition happening, just as there was ten years ago.

  • If you want a prediction for 2032,

  • it's that the boom times for this platform, for YouTube, will be over.

  • There's one problem with that, though.

  • YouTube is centralised.

  • Blogs couldn't disappear because everyone hosted their own, in loads of different places,

  • often for a monthly fee.

  • But YouTube... well, we'll have to see if, in ten years' time,

  • Google decide to shut down  this old product as well.

In 2012, I told a story about the future.

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