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  • Director: TED, Best Buy, Tim Dunn, take one.

  • Tim Dunn: The climate crisis that we're in can be so daunting to think about,

  • it's so systemic.

  • How do I, as an individual,

  • step into this space and make a difference?

  • Just think of your house or your apartment where you have everything on.

  • Plugging your refrigerator in: big energy draw in your house;

  • plugging your TV in, full family entertainment,

  • there's another energy draw.

  • You take your stove, your dishwasher,

  • your clothes washer, your clothes dryer.

  • If you take those minor things that we do every day

  • and you can influence that,

  • that is the picture that we can draw to say:

  • here's where we can have the impact.

  • [In the Green: The Business of Climate Action]

  • [Presented by: TED Countdown and The Climate Pledge]

  • [Tim Dunn; Company: Best Buy; Sector: Electronics; Location: USA]

  • We are a large retailer,

  • unique in a sense that most thing that we sell

  • plug in, have a battery,

  • consume energy in some way.

  • The use of a product sold is part of our emissions inventory.

  • Everything we've put out into the market that's plugging in to the electrical grid,

  • we are in some form part of that ownership for that carbon.

  • When we started putting pen to paper and saw the carbon impact

  • of the use of products that we sell,

  • it was 40 times that of our own operation.

  • So that's where we set out to say: if you're plugging in at home,

  • that has to be part of our goals to reduce it.

  • We went through and looked at what items are we putting into customers homes

  • that do have a significant energy draw.

  • So it was at that point we started to see the scope of Energy Star.

  • Energy Star is a partnership at the EPA and Department of Energy in the US

  • to set a standard to develop the most energy efficient product.

  • How can you make this thing work its best

  • but consume the least amount of energy in that process?

  • And that became the conversation with our vendors.

  • If we can have an impact on that customer's energy bill,

  • helping them live more sustainably,

  • that's your story, too.

  • And so we can go from a customer plugging in a new product,

  • being thrilled with their experience,

  • to 100 customers, to 1,000 customers.

  • Our next step is how sustainable that product is at end of life.

  • Circularity is what we need to get to.

  • We're going to account for that.

  • When a customer brings that product home,

  • that's just one part of the interaction.

  • Once that product has met its end of life for that customer,

  • bring us that product back.

  • We will evaluate that product to say: Is there any use in trade-in?

  • Does it need to be repaired?

  • We'll put it through our repair process.

  • If it's truly end of life,

  • we will put it into our recycling programs that have vetted partners,

  • held to the highest standards,

  • that's fulfilling the customer promise end to end,

  • but it's also fulfilling our environmental obligations end to end.

  • At the core of it, every single product that we're putting in customers homes,

  • we are there through every single point of that product life.

  • Global climate change is impacting us on a scale --

  • our stores, our employees our customers --

  • that not doing something about it is an impact to our business.

  • The time is now to make a difference and accelerate all of our goals

  • and get to net-zero by 2040.

Transcriber:

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Tim Dunn: How we're reducing the climate impact of electronics | In The Green

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    林宜悉 posted on 2022/03/04
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