Name: 10% of people are ruining social media. Who are they? | Todd Rose for Big Think
Uploaded: 2022-02-07T03:13:44.000Z
Duration: 3 min 45 s
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- Technology allows a scale and speed of opinion creation

Adverbs of degree

that is extremely seductive  to our brain.

Social media is the great amplifier of 'collective illusions.'

go along with an idea that they do not agree with

that most people in the group actually agree with it.

ends up doing things that almost nobody wants.

We have found collective illusions everywhere we look—

and even what we expect out of our institutions.

Every time you go online, you are in a funhouse of mirrors.

and a few news outlets to tell us about us.

We can actually communicate with each other.

But when we engage online, we tend to think

that we're interacting with a reasonable sample

of the actual population, but it's not true.

Close to 80% of all content on social media

That 10% tends to be extreme on most social issues.

critical mass of us will actually either self-silence,

or we will actually go  along to get along,

and it becomes a  self-fulfilling prophecy.

It's not terribly surprising that some of the first people

to start to use these  tools to manipulate

were leaders who need consensus to conserve power.

- An example of this is  Nicolás Maduro,

For a long time, it looked like, on social media,

on the consensus of the people that he led.

So, almost everything  that he would say,

stories that were written about him that were positive,

and it looked like this represented some kind of consensus,

but it turned out a  significant percentage

were actually what  we call 'social bots.'

to retweet anything positive about him or that he said,

and, importantly, to attack  the opposition.

the real consensus was with the opposition,

and that started to emerge and be retweeted

that it was okay to say what they actually thought.

in the name of masquerading  as a majority

will actually contribute to leading the group astray.

is continue to have conversations with your family,

with your neighbors,  with your community.

into the way you treat people in real life.

- This series is brought to you  by Stand Together,

a community of changemakers tackling our biggest challenges.

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10% of people are ruining social media. Who are they? | Todd Rose for Big Think

perceive

significant

recognize

extremely