Unless you want average,

in America married two point four kids with one and a half dogs

But I can guarantee you

you will never achieve anything greater than your highest aspiration.

If you want a million you'll make a million

not a $1.5 million.

If you want $10 million, a $100 million

and you'll never exceed that.

If you change a billion lives,

that's the formula to become a billionaire and change the world.

Time costs lives.

Show me your friends and I'll show you your future.

You want to know why you're all f***** up?

Just look at the bums you hang around with.

I do what you don't want to do

that you know that you've got to do to be where you want to be.

Ted Turner just gave his 75th anniversary party on CNN a few months ago

and he has, he makes a couple of comments and he says number one,

and I'm not suggesting this for everybody,

it's how I lived though.

The first 10 years of my starting CNN,

I slept on my couch, I didn't have an apartment.

Bill Gates slept in the office,

Steve Jobs slept in the office

and I can go down a whole list.

Now these are super successful mega-wealthy guys.

I slept in my office,

not everybody is willing to make that sacrifice.

But it's not the only thing

but even if you don't want to sleep in your office,

if you want to send your kids to a better school,

if you want to be able to take care of your mother when she gets dementia,

if you want to... this all takes money.

When I...

my children aren't getting any of my money when I die.

Not not one centavo, not one penny.

And...

Two of my kids are cool with it,

one of them is not so cool with it.

I'm not going to you know, I think Andrew Carnegie

by the way, Andrew Carnegie

arguably the richest most successful entrepreneur of all time.

He said, the best thing that you can have for a child

is him to be born into poverty.

And I agree.

Lack of self-esteem, lack of self-worth.

Now they think they have self-worth,

they think because they made a few bucks

but in actuality,

and when they measure it against the other 8, 10, 12 people

sitting around the table

they realize or they start the question

"Hell, maybe I was just lucky."

Now all of us,

when you're only a one-trick guy or gal

think, "Was I lucky?"

Now I've done it so many times, I know I wasn't lucky

I might have been lucky the first time

but I haven't been lucky the 15, 20, 40, 50,

- I know that. - Okay

But maybe I was lucky the first time.

My life changed when I went, I was a pretty much...

a haphazard kid got in a lot of trouble,

got arrested 4 or 5 times,

thrown in jail

and this was with my dad as a cop.

But then I went, I volunteered for the draft in 1966

at the height of the Vietnam War

and I went to OCS and that changed my life

because it was the really first real high performance thing

that I could measure myself against, with other people.

Two-thirds of all Fortune 500 CEOs have one thing in common

- military background. - Really

Two-thirds of those two-thirds have something else

Martial Arts.

What do you learn in martial arts Brian?

Discipline, focus.

A lot of people don't believe they deserve to be there

I convinced them

and we have these drills, why you belong there?

A lot of people that come there,

you know with money that have made money

think they made it by accident.

I just had one of my super stars whose made a hundred million bucks

tell me in the last week,

"You know,

I'm not sure I'm going to have another lucky accident."

And I said, "You did it."

I mean, you know, you tried a lot of things.

Thomas Edison, I would, I wouldn't have done it 10,000 times.

I would've hired an engineer from MIT to do it.

But I mean, I've tried a lot of things

nobody's failed at more things than I have

and the first 100 million are successes

but I could write a book about failures that'd be

I mean because I've tried a lot of different things

because failure is just testing

and one of the reasons I've been so successful

in generating this equity and value in my kids

-and I call you all kids-

is because I convinced them that making a mistake is okay.

Your parents probably told you

you can be anything you want,

but you can't.

That's ***.

You can't.

If it's all juxtaposed

So but what you tell them is that

you can do anything you want that you have passion for.

Because that eliminates most of the crap

because most people don't follow their dream,

you know, like they say in the sound of music.

"You can't have a dream come true unless you have a dream"

Now I still dream,

I dream in technicolor,

I say my affirmations and goals every single night.

It's bloody hard

to be a high-performance person.

Perfection equals paralysis.

If you left it to the engineers,

no car would ever come off the assembly line.

No car would ever come off the assembly line

and I've been in business with enough engineers

that I can tell attest to that with my hand on my heart.

They'd still be...

Trying to make it better

and the internet business is very much the same.

The internet kids want to test and test and test

and they will want the landing page to be this

Just roll it out,

the great thing about the internet is your results are instantaneous.

If something that I'm overseeing at a Concorde level 60,000 feet

doesn't work in two days

forget about it move on.

And today I had our meeting

now the young kids are,

"We ran it three days sir, and we closed it down."

And they are thinking I'm going to ask why

I said, "No, that's fine next"

Because without them making mistakes,

and without them being allowed to make the decision they never get any better

and 95% of the time I know probably better than they do,

We're never going to be able to know everything

or have them know everything unless they make some mistakes

and get comfortable with making mistakes.

What gets measured gets accomplished.

Without measurement you're just fooling yourself.

Before I had any money

I used to go to the Rolls Royce dealers and sit in the cars and smell the leather

touch the leather. Okay

I went to million dollar houses

and my wife and I would walk through the house

and they'd say, "When are your parents getting here kids?"

"No, we are the buyers."

Practice within when you're without.

Practice being successful.

How many people listening to this today practice being successful today.

Through affirmations,

through going to the Rolls Royce dealer.

Maybe Lamborghini, maybe something else.

In my particular case it was Rolls Royce.

And within a year of me going to a Rolls Royce dealer, I had a Rolls

Okay

Within...

19 months of me dreaming and...

adding it to my goals a castle on an island,

I owned Guthrie castle.

- 19 months - Okay

Go to stores you can't afford.

Go hire lawyers, you can't afford.

Lawyers will meet with anybody,

accountants will meet with anybody.

Go to the big four accountants.

With a business idea,

the first couple meetings are for free.

Jettison, probably a lot of the people you hang around with.

If you have poor public speaking skills

join Toastmasters.

Do these.

If you go, if you went to a good school

and you're not successful, go to the alumni deals

Okay

I didn't go to a good school, I'm a perfect living example that

a lot of trouble as a kid,

working-class background, my parents,

went to just a mediocre university

that I flunked out of three times before I finally graduated with honors, but...

And I had no money to begin with, $820

So it's all possible

But I, you know, I devoted myself

to feeling successful.

I was wearing suits like this, before I could afford them.

Most people procrastinate because they're unsure.

So just do it.

And, but I've never had a problem just doing it

because one of the things you learn as a young combat,

infantry officer is

time cost lives.

We over analyze because we're unsure,

we're not- over analyze,

we don't over analyze because we are not sure.

If it will work or not,

we're more worried about on the emotional side

it embarrassing us.