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  • Hi, my name is Eileen Burbidge.

  • I'm a partner at Passion Capital, the early-stage venture fund based in London.

  • These are My Biggest Lessons.

  • Somy first lesson is that it's all about the people.

  • After years and years of working in business, when I've tried to apply approaches

  • that I thought would obviously work in a book, really, at the end of the day,

  • it comes down to individuals and people.

  • And so it's so important to choose to work with and spend time with people

  • that really resonate with what I'm trying to achieve

  • or what you're trying to achieve and what's going to sort of serve the best purpose.

  • With thatit's really important to work with people that you can trust

  • or that you're going to develop trust with, and also to understand what motivates the individuals

  • or the peoplebecause at the end of the day, most of the things that we do in business,

  • that have the highest value creation, aren't going to be able to be automated.

  • They are going to come down to people, personalities and emotions

  • Make sure that you know how to negotiate. This doesn't mean that everyone's necessarily

  • going to be negotiating million-dollar deals, or large mergers and acquisitions,

  • but this can apply to everyday life. You might need to negotiate your place

  • in a queue, in a line, you might need to negotiate with your children,

  • you might need to negotiate with your boss or with peers or with colleagues,

  • simply to try and persuade them to your point of view.

  • But negotiation skills are soso important. And I think the first sort of sub-rule of this

  • is to know your worth or to know your position in the negotiation.

  • You have to know when you're willing to walk away and be willing to walk away.

  • Because if you're not, you'll have no negotiating power or leverage whatsoever.

  • Secondly, another sort of sub-rule is that you need to know what's motivating the other party.  

  • Put yourself in other people's shoes. This is a lesson that I learned

  • when I wasreally small child, and I'd watched children's television shows,

  • but it served me really well. Even at my point in my career,

  • I think a lot of people seem to forget that other people might have different perspectives.

  • I think it's incredibly important to think about what's driving other people,

  • what motivates other people. At the end of the day,

  • I don't think we can achieve any kind of success on our own.

  • It requires teams, it requires teamwork, it requires collaboration,

  • and one has to be able to think about what's motivating or driving the people

  • that we're working with, in order to understand

  • how to get the best from that partnership or that interaction.

  • Sowe really need to reflect what other people are going through,

  • what they might be considering and how that could be different

  • or similar to what we're going through ourselves. Put in a word, it's actually called empathy.

  • But saying that makes it sound like I'm just saying, you know,

  • to be kind or to be empathetic, just for the sake of doing it.

  • I think it's actually important, even if you don't want to be kind

  • and even if one is trying to get one over on something, somebody else,

  • to understand what that other person is going through so that you can try to maximize that situation,

  • whether it's going to be for a collective good or to try and negotiate against them.

  • Another important lesson is to be able to fix your mistakes as quickly as possible.

  • And this might be referred to as course correcting, or iterating quickly, failing quickly,

  • failing fast, or even just an agile methodology. When people talk about being agile 

  • and responding quickly to new information, what they really mean, put in a negative way,

  • is actually if you figure out that there's been a mistake or an error made,

  • you need to fix that as quickly as possible. One really good example of this,

  • which I don't think many people think about as often as they should,

  • is just as we talked about how important hiring is and getting

  • the right people to build a team, it's just as important to recognize

  • if there's been a wrong hire made, and to let that person go.

  • So firing is just as important as hiring. If there's been a mistake made

  • with a candidate or with somebody to match a job specification,

  • as soon as that's recognized it needs to be addressed.

  • It doesn't help, it doesn't help anybody, even if we feel bad for that person,

  • to just sort of hope that it's going to get better when there's nothing externally

  • that's going to help make that better. Sothe best thing to do is to

  • actually just fix that, nip it in the bud, and let that person go

  • Be yourself and to be as authentic as you can possibly be.

  • Obviously, we all put on gamefaces or we have to put on a face in order

  • to present certain opinionsideas, and to be taken seriously or in a certain way for a certain context.

  • But really, it's important to know what's really motivating you, or what motivates ourselves,

  • in order to be able to be as convincing and to have conviction with that particular topic.

  • Similarly, the best way to be your best self is to take care of yourself.

  • And there's nothing more alarming or underscoring about this than a global pandemic.

  • We can only bring our best selves to business and to work

  • if we're taking care of ourselves and our families at home as well

Hi, my name is Eileen Burbidge.

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