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  • Some of the best logos are simple, yet clever.

  • Take a look at these logos.

  • The Amazon logo has a yellow swoosh, because they want you to know that they have everything from A to Z.

  • Baskin-Robbins is famous for having 31 flavors.

  • The FedEx logo looks pretty simple.

  • Look closely at the FedEx logo and you'll see an arrow, suggesting the company is moving forward and looking ahead.

  • And in the center of the Tostitos logo is a picture of two people enjoying a bowl of chips.

  • See the kiss between the K and the I?

  • The iconic smiling face is actually the letter G, and it's on the logo twice.

  • How about the man riding a bike?

  • The V and the A in Sony's logo represented analog sound wave, and the I and O stand for binary digits, calling to mind the digital age.

  • Marketing experts agree that a logo is an important part of your marketing campaign.

  • There are several reasons why you should have a logo: Solidify your brand.

  • To be more memorable.

  • And to instill the trust and appear bigger and well-established.

  • Adding your logo to your print advertising can help your ad get noticed.

  • And if you want your advertising to have a long-lasting impression, add your logo to promotional items.

  • It's a great way to brand your video, like these videos by Video Mojo.

  • More tips from "2-minute marketing" coming soon.

Some of the best logos are simple, yet clever.

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