Name: Why Microsoft keeps beating Apple and Google with Windows
Uploaded: 2021-07-29T15:12:32.000Z
Duration: 17 min 44 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Microsoft Windows debuted in 1985. And for the past two

decades, it has been the dominant PC operating system

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worldwide. In 2020, Windows had almost 83% market share by unit

shipments. While Google Chrome OS had 10%. And Apple's Mac OS

Bill Gates, his vision was to put a PC on every desk, in every

home. We've struck a chord with Windows where people feel like

it's their product. It's their operating system. From Solitaire

to its iconic Start button and startup sounds, productivity

apps, gaming and corporate computing. Windows changed the

way we use computers. The legendary Windows 95 help propel

the company to dominate the market in personal computing.

Microsoft has introduced many versions of Windows since its

inception, with some more memorable than others. Today,

there are more than 1.3 billion devices running Windows 10

worldwide on a monthly basis and roughly 800 million users every

Many of its deployments, if not most are within corporations.

Where it gets becomes part of a corporate ecosystems,

corporations manage it and secure it and make it part of

Windows only makes up 14% of Microsoft's business, but

Windows has been a key piece of Microsoft's business almost from

the beginning. It wasn't just critical because it sold PCs.

Windows was critical because it sold office the graphical user

interface programs Word, Excel, PowerPoint, you know, that's why

it's been critical to their business and remains critical

The company just announced the latest version Windows 11, we

take a look back over three decades of Windows and how it

came to dominate. Today, lots of things have operating systems,

computers, phones, TVs, even cars. An operating system or OS

allows users and applications to work with hardware without the

need to enter lines of code. Back in the 1980s, using a

The motivation for Windows from the very beginning was to

improve it to remove those barriers to make it as

effortless as possible to get the most out of the technology

Windows was not the first OS Microsoft made. When it was

first getting started. It developed MS-DOS 1.0., short for

Microsoft disk operating system, for computer maker IBM.

Microsoft specified that IBM would not have exclusive rights

to the software, leaving open the opportunity for the company

to supply other hardware and computer makers the same OS.

Microsoft started to understand that interface design was

critical not just to Windows but to all of its applications.

Windows was not thought of as an operating system in the early

days, but a graphical user interface or GUI that would run

on top of MS-DOS. One of the first personal computers that

used a GUI was the Xerox star, which would be very influential,

according to Bill Gates, on both Microsoft and Apple's GUI

Bill really believed that this was the future for the company.

So there was heavy pressure to get this thing to market.

Microsoft released Windows 1.0 in November 1985,

it was a little bit clunky or quirky. Plus Windows had the

challenge that Jobs and Apple didn't have. They just had to

make it run on their hardware. We had to make it run on all

those different MS-DOS machines that were in the market at the

Apple's Lisa was the first commercial PC to have a GUI and

in 1984, the company unveiled the Macintosh. At the time,

Microsoft created software specifically for new Macs,

including the first version of Microsoft Word. The two

companies made a confidential agreement in 1985 that allowed

Microsoft to use any of Apple's interface elements in its

software. After Windows 2.0 was released, Apple sued Microsoft

for copyright infringement. However, the court said Apple's

copyrights were covered by the existing agreement. Apple

appealed several times, but the court denied their petitions. At

the time, Microsoft was building another OSs in parallel with

At that point from Steve's perspective was destined to be

the future in that Windows was kind of stepping stone to that,

but that Windows would not continue once they had completed

that joint project with IBM. Bill didn't quite see it that

way. But eventually the whole thing got terminated.

Then we really moved to the one that kicked it all off. And that

was Windows 3.0. That's when it really became serious.

Windows 3.0 was where users were introduced to Solitaire, which

was designed to help users learn how to drag and drop using a

mouse. It also could run multiple applications on top of

one another. Three months after 3.0 launched, 1 million copies

had shipped worldwide. And by 1993, there were 25 million

licensed users of Windows globally and 60% of PCs came

that Windows 3 took off and captured the attention and

people's excitement caused a fundamental reckoning inside

Microsoft of what our applications and operating

Then came Windows 95. The marketing campaign for Windows

95 is legendary. Microsoft paid the Rolling Stones for the

rights to use 'Start Me Up' to roll out its new feature the

Start button. People lined up for hours at electronic stores

to get their hands on it. When Windows 95 launched, Microsoft

had 75 million users of the latest version of Windows 3.

Microsoft generated $30 million dollars in revenue on the first

day it sold Windows 95. At the time, Windows was used on 80% of

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Why Microsoft keeps beating Apple and Google with Windows

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