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  • From the moment the very first can was popped, the fun has never stopped.

  • 1939, the world is at war, and in a devastating blow to snackers, potato chips are deemed a non-essential food item.

  • Production grinds to a halt.

  • 1945, the war is over.

  • We won!

  • In the late '40s and early '50s, eating potato chips and making babies is back in a big, big way.

  • Increases in supermarkets and mass production methods lead the way for a potato chip boom that had almost every food manufacturer throwing their potato skins into the chip game.

  • But, with increased popularity came new scrutiny.

  • Consumers started calling out some very debilitating problems with the conventional construction of the American potato chip.

  • Number one: They get all greasy.

  • Number two: They go stale way too quickly.

  • Number three: They break in the bag before you even eat them.

  • Surely, there must be some simple, possibly cylindrical, solution to this problem.

  • 1956, Proctor and Gamble, the world's largest producer of frying oils, takes matters into their own hands to create a potato chip completely void of imperfections.

  • They enlist chemist Fredric J. Baur who uses a geometric formula to construct a saddle-shaped chip with a tubular, vacuum-sealed can.

  • Baur's flawless beauties are perfectly stackable, safely encased in a cardboard sheath, and the unique stacking device stops a majority of the grease spread, but there's one big problem.

  • They kinda suck.

  • So, P&G temporarily ditches the chip idea.

  • By the mid-1960s, the Beatles were touring America, most of our parents were experimenting with drugs, and P&G was on the hunt for new products.

  • In classic corporate American fashion, they simply dig up an old idea, and call it new.

  • Baur's Saddle Chips.

  • They develop a brand new, sounds-bad-but-tastes-awesome recipe of dehydrated potatoes, rice, corn, and wheat paste, complete with a dusting of savory flavor.

  • Using a cookie cutter-type device, each chip is perfectly stamped out in the same size, shape, and weight, then placed in a protective can, that can even stand rolling around on the floor of your mom's minivan.

  • They named this wonder food Pringles, new-fangled potato chips.

  • Quick tangent.

  • No one knows exactly where the name Pringles comes from.

  • One theory is that they're named after Mark Pringles, whose work was cited by Proctor and Gamble in a patent.

  • Another theory credits two Proctor advertising employees who lived on Pringle Drive in Finneytown, Ohio.

  • While some believe the name was just picked at random from the Cincinnati phone book for its pleasing sound.

  • Anyway, back to the story.

  • 1971, Pringles hit the shelves across the United States, but they're not the smash hit P&G anticipated.

  • Soon, they try to appeal to the masses with new flavors like barbecue, sour cream and onion, and cheddar cheese.

  • 1975, other chip makers catch wind of Pringles and cry foul.

  • These are not chips, they claim, as they are technically not made with purebred potatoes.

  • They FDA weighs in, says, "Yeah, you guys actually have a point," and tells Pringles they need to lose the word "chip."

  • So, they rebrand as crisps, and lose the new-fangled.

  • In the early 1980s, Pringles starts to take off.

  • No one knows precisely what causes the spur in the spud product's popularity, but some attribute to an advertising campaign called, Fever for the Flavor of Pringles.

  • Others credit a Brad Pitt commercial.

  • I think the '70s tennis boom conditioned consumers to subconsciously opt for products in tall cylinders, but hey who knows.

  • 1986, the Pringles mascot, aka Julius Pringles, undergoes the first of many, many, many makeovers.

  • As Pringles surge in the US, they shift their focus to new international markets in Europe, South America, and Asia.

  • The international expansion brings with it interesting new flavors like prawn cocktail, seaweed, serrano ham, roast chicken, and blueberry.

  • 1996, Julius Pringle loses his rosy cheeks and mouth, but his mustache keeps getting bigger and bigger, which makes us wonder exactly what he's hiding under there.

  • 1998, I'm taught how to do the original version of the duck face, which is when you put two opposite facing Pringles in your mouth, and not this.

  • 2008, Pringles inventor Fredric J. Baur passes away.

  • His family honors his completely normal request to bury his cremated remains in a Pringles can.

  • And yes, this is actually true, he's buried in a Pringles can.

  • 2009, Julius Pringles is arrested for tax fraud.

  • No, we're just kidding, he's not a real person.

  • 2013, the ultimate Pringles hack is revealed, in which you slip a piece of paper into the can and slide out all the chips intact

  • It's a fool proof way to avoid the dreaded Pringles claw, the only down side to Pringles.

  • That same year, another Pringles trick makes the rounds on the internet.

  • The Pringles Ringle is a free standing ring-shaped structure made entirely of Pringles.

  • No adhesives, just physics and potato crisps, baby.

  • 2016, I head to the Pringles factory to create my own flavor in their lab, and come up with Buffalo chicken pizza.

  • And if you want to see that flavor in stores, please write Congress and Cc Pringles.

  • Invented as a scientifically savvy alternative to potato chips, now a billion-dollar product sold across the world in 30-plus flavors.

  • Thank you Pringles for popping and then just refusing to stop-ping.

From the moment the very first can was popped, the fun has never stopped.

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B2 US pringles potato chip flavor julius pringle

History of Pringles

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    nao posted on 2021/07/01
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