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  • [person] For me, WW is the Super Bowl.

  • [person] You can feel the energy.

  • [person] It's like really deep insights

  • of what it feels like being a developer.

  • [person] Really?

  • [person] Wow.

  • [laughs]

  • [person] Okay, we open on black.

  • The curtain slowly opens.

  • Have a DeLorean on the stage.

  • Tim Cook gets out of that DeLorean,

  • showing the phone's flux capacitor.

  • [person] I would probably not start there.

  • I think it's kind of geeky.

  • [person] Cut!

  • [person] Are we going to go again?

  • [person] So we open on black.

  • [person] Does it have to be black?

  • [person] It doesn't have to be black.

  • [both] It could be yellow.

  • [person] Now my mind goes into, like, a cartoon.

  • [person] Imagine someone on their computer,

  • you know, they have an idea.

  • And, like, they push, like, enter,

  • or some red button and it goes out to the world.

  • And then all of a sudden, there's like millions of people

  • around the globe that get to experience

  • the thing that you've made.

  • Are you actually able to do all this?

  • [person] Um...

  • [record scratch]

  • [person] Maybe the title of the film

  • should be "Our Journey Into Tomorrow."

  • I see a little girl in an endless white room.

  • She meets Craig Federighi.

  • [Craig] Hi.

  • [person] But we don't see him.

  • We just hear his voice.

  • [Craig] Not cool.

  • [echoing]

  • [person] Now she's older.

  • And dressed for work.

  • [person] There has to be action at this point

  • or, like, some sort of drama.

  • She goes to work and discovers something catastrophic.

  • Someone says...

  • [person] We have a bug.

  • [person] So she comes in

  • and pounds on the keyboard.

  • [dramatic music]

  • And the bug is fixed.

  • [cheering]

  • Yeah, it's like a musical.

  • [person] Musical?

  • [person] Yeah, The Bug, But A Musical.

  • [music]

  • [music continues]

  • [music continues]

  • [person] Wait a minute.

  • Why not make arena rock of WW?

  • [music]

  • There wouldn't be any pyro usually.

  • But I think, why not?

  • Pyro is fun.

  • [person] Do you think it would work?

  • [person] Uh, you won't know if you don't try.

  • [music continues]

  • [chanting]

  • [cheering]

  • [Tim] Good morning.

  • And welcome to WWDC.

  • It's so wonderful to see so many familiar faces

  • with us today.

  • We're excited to share our latest technologies with you

  • and with the incredible community

  • of millions of Apple developers around the world.

  • Your creativity and groundbreaking apps

  • continue to deliver new and meaningful ways

  • to enrich people's lives.

  • We applaud the extraordinary work

  • you've been able to do

  • throughout this challenging time.

  • Last year's WWDC was our most inclusive

  • and most watched developer conference ever,

  • with nearly 25 million viewers.

  • It was exciting to have so many people join us

  • and to see the impact it had on new Apple developers

  • as we broadened our audience, welcoming more people

  • from more places around the world.

  • We've continued to look for ways to help cultivate

  • the next generation of developers

  • with an emphasis on those underrepresented in technology.

  • We host entrepreneur camps for Black and female developers

  • to foster the talents of future industry leaders.

  • Our Developer Academies, including the newest in Detroit,

  • prepare the coders of tomorrow

  • with valuable tools and training.

  • And Learn to Code offers an amazing curriculum

  • for people to develop new skills and learn Swift.

  • We are committed to being a force for change

  • as we seek to make the world a better place,

  • full of opportunity for all of us.

  • This year, we're bringing you another online experience

  • featuring over 200 in-depth sessions,

  • one-to-one labs with Apple engineers,

  • and so much more.

  • We'll provide the tools you need

  • to continue creating the world's most innovative apps,

  • apps that inspire us in new ways every day.

  • And just like last year's WWDC,

  • this entire conference will be made available for free.

  • We've got a lot of exciting news and breakthrough innovations

  • to share with you today.

  • So let's get started by turning it over to Craig

  • to tell us what's new in iOS.

  • [Craig] Thanks, Tim.

  • All right, let's dive right in.

  • For many of us, our iPhone has become indispensable.

  • And at the heart of iPhone is iOS.

  • iOS powers the experiences we've come to rely on.

  • This year, we were inspired to create

  • even more meaningful ways iPhone could help you.

  • Our new release is iOS 15.

  • It's packed with features that make the iOS experience

  • adapt to and complement the way you use iPhone,

  • whether it's staying connected

  • with those who matter to you most,

  • finding the space to focus without distraction,

  • using intelligence to discover the information you need,

  • or exploring the world around you.

  • Let's start off with features that will let you

  • stay connected in brand-new ways.

  • In a year when figuring out how to get face-to-face

  • has felt more essential than ever,

  • we've all found ourselves using video calling

  • for just about everything,

  • and when it comes to making calls that are easy,

  • spontaneous, and connect us with the people who matter most,

  • FaceTime is a standout.

  • With its incredibly intuitive design

  • and end-to-end encryption since day one,

  • FaceTime is how we catch up with friend around the world

  • and how we stay close to family members when we're apart.

  • Enjoying these deeply personal moments over video

  • can bring so much joy,

  • but it also has its challenges.

  • When talking in person, our brains process

  • hundreds of social, auditory and visual cues.

  • When talking on a video call,

  • many of those signals can get lost,

  • leaving us feeling drained.

  • So this year, we've set out to make FaceTime calls

  • feel more natural, comfortable, and lifelike.

  • First is a feature that makes FaceTime calls

  • sound like you're sitting in the very same room.

  • We're bringing spatial audio to FaceTime,

  • creating a sound field that helps conversations flow

  • as easily as they do face-to-face.

  • Now your friends' voices are spread out

  • to sound like they're coming from the direction

  • in which they're positioned on the video call,

  • making your calls more comfortable and more natural.

  • Next, let's talk about two powerful new options

  • for your microphone.

  • The first is voice isolation.

  • When you're on a FaceTime call,

  • your mic is picking up a cacophony of sound,

  • so in voice isolation,

  • machine learning distinguishes those sounds,

  • blocks out the ambient noise, and prioritizes your voice

  • so that it comes through crystal clear.

  • Check it out.

  • [person] I wish I could be there!

  • [person] Me too!

  • Let me fix this.

  • Better, right?

  • [person] Yeah.

  • [person] Got what she wanted for her birthday.

  • [Craig] Sometimes, though,