Name: How Apple’s iPhone and Apps Trap You in a Walled Garden | WSJ
Uploaded: 2021-06-05T05:39:49.000Z
Duration: 6 min 22 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

where the company's hardware and software

and services have formed these very high walls around you

If you own an iPhone and at least one other Apple gadget,

you live here with me, in this metaphorical walled garden,

which for journalistic purposes brought us

In tech, a walled garden is a closed ecosystem of products

- [Jennifer] To lock in users to its walled garden.

and explore products from other companies

This real walled garden, here in Yonkers, New York,

has many different areas, just like Apple's.

Let's start here at the entrance with your Apple hardware.

definitely not according to Apple revenue.

Your journey into the garden likely started with an iPhone.

Then you bought an Apple Watch or AirPods

because they worked so well with the iPhone.

And maybe you also have an iPad or MacBook.

but what makes Apple stronger is its full control

This big section here is Apple's software.

That means iOS, MacOS, and WatchOS, and iPadOS.

that tie them together to work better together.

They don't work with Android phones or Windows computers.

The list is long, but let's look at a few.

This makes it easier to play music or video,

from an Apple device on another Apple device.

This lets you hand off a web page, email,

from your iPhone on another Apple device.

And then there's the ultimate one, iMessage.

Apple's messaging system lets you send and receive messages

and stickers and games and money, but only on Apple devices

The final big area of the garden, Apple services.

what's a computer, to Apple Music to Apple Fitness+

And Apple often uses its power over the platform

For instance, this perpetual pop-up in my settings menu.

for other gardens, like Android or Windows,

but the experience is always better on an Apple device.

And then there's one very big service here, the App Store.

Think of it as a large pool inside a walled garden.

The iOS App Store is the only app store allowed

There are lots of apps in the pool, but Apple's the fish,

Oh, that one's eating 30% of that app revenue right there.

from other tech companies, like in the Epic Games lawsuit.

The second, where it gets you to start using

except it's digital stuff on your devices.