Name: Why You Spend So Much Money At Trader Joe's
Uploaded: 2021-05-28T11:45:50.000Z
Duration: 16 min 33 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Adverbs of degree

They just have those random little things that you didn't really

know you ever wanted and then can't somehow live without.

Those are my favorite things I've ever had in my life.

The little signs with the corny jokes on them.

Is that crazy to say like it just has a better vibe?

Welcome to Trader Joe's, where super friendly workers help you

shop for things like kale gnocchi and vegan tikka masala.

Trader Joe's calls itself your neighborhood grocery store,

except it's grown way beyond your neighborhood to over 500 stores

nationwide.The late founder Joe Coulombe opened the first

He then sold Trader Joe's to grocery giant Aldi in 1979.

The quirky grocery brand hasamassed a cult following among health

Prices and quality put together is unmatched pretty much

anywhere else. Experts estimate Trader Joe's outsells all of the

competition when it comes to sales per square foot.

The company brought in estimated total sales of $13.7

The fan fervor around Trader Joe's has consumers begging for

more, even starting petitions for new locations.

There are even Instagram influencers dedicated to Trader Joe's

products. In terms of overall customer satisfaction, Trader Joe's

was the highest ranking national brand in Consumer Reports' 2019

Customers report high levels of satisfaction despite the fact

that Trader Joe's is not necessarily convenient or a one-stop

shop. It has a limited selection of meat, produce and toiletries,

and there's no deli, self-checkout, online shopping or delivery

service.Sometimes I feel like they're missing key things that you

I get it.I know I could get a larger and more affordable

selection of my diet staples like meat and produce somewhere

else. In fact, I live right next door to another major grocery

store.But twice a month I travel 100 blocks to shop at Trader

Joe's on72nd and Broadway in New York City.

I wait in massive lines at what's officially the busiest Trader

Then I carry two heavy bags up and down four flights of stairs

Trader Joe's may not be the very best all around grocery store,

The company does certain things so well, it's built one of the

most passionate fan bases in the grocery business.

Here's how. The thing that's preposterous, right, is it's the

I often say imagine that I was pitching to investors the concept

And I said, we're gonna have virtually no branded goods.

We're going to have cramped aisles and small stores with limited

Trader Joe's doesn't draw customers in with wide shiny aisles or

The company does minimal marketing and didn't have a social

media presence until just a few years ago.

Trader Joe's presents itself as a quaint local store.

Everything is hand-drawn, handwritten, and that gives the store a

It also gives a feeling that you're kind of in a market or a

local store that is not overly commercial.

Trader Joe's has I think really captured the culturalzeitgeist

in a way as far as not only tapping into the foodie culture, but

then also kind of the movement away from traditional and

established national or global brands and overly processed or

The neighborhood market atmosphere helps shoppers feel that

they're making healthy and environmentally friendly choices.

In terms of sustainability,people have this warm, fuzzy feeling

and it's kind of reflected in the packaging.

Mark Gardiner is a former marketing executive who became

So he worked as a crew member, stocking shelves and ringing up

customers at a Kansas City, Missouri location for a year starting

Then he wrote a book about it called Build a Brand like Trader

Joe's. Gardiner says Trader Joe's might look like a local store,

but its environmental impact is not necessarily better than other

When I worked there, we had a product that was naan bread and the

naan bread was baked and frozen in India and shipped frozen to

Subtitles ListPlay Video

Why You Spend So Much Money At Trader Joe's

stuff

perception

concept

realize