Name: The Rise And Fall Of Harley-Davidson
Uploaded: 2021-05-24T02:30:07.000Z
Duration: 8 min 46 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Commercial: Until you've been on a Harley-Davidson,

Jake Holth: You get some of that instant respect

It sold over 260,000 bikes in the United States

and the company still hasn't completely recovered.

Matthew DeBord: In decades, they could wind up

We'll all still associate Harley-Davidson

with being the greatest motorcycle brand in the world,

And, in a way, if it weren't for the war,

produced about 60,000 bikes for the US military.

DeBord: This was when you really had people

who'd never experienced serious machinery

Commercial: A terrific test for men and machines,

Kim: After experiencing the atrocities of war,

And out of that, they created a counterculture

DeBord: America is a very conservative place at the time,

and they said: "Uh-uh, I'm not interested in that.

I'm gonna get me a Harley-Davidson motorcycle,

the number of registered motorcycles in the US

Harley-Davidson wasn't just selling motorcycles anymore;

called the Harley Owners Group, for devout customers.

In short, if you owned a Harley-Davidson, you were cool.

DeBord: The core baby boomers, they're the ones

who really built Harley up into the juggernaut

Kim: By the '80s, baby boomers were prospering,

and continued to rake in cash into the millennium.

In 2006, as its core customer reached middle age,

and it reported over $1 billion in profit.

Like many companies during the Great Recession,

Before the recession, Harley had been trying to reach

emerging markets, like women and young adults,

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The Rise And Fall Of Harley-Davidson

stick

struggle

associate

represent