Name: Can Jeep Stay Ahead Of Its SUV Rivals?
Uploaded: 2021-04-25T03:58:16.000Z
Duration: 18 min 34 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Jeep. It is perhaps one of the strongest brands in

Relative clauses (Restrictive vs. nonrestrictive)

It has a military pedigree that dates back to at

least World War Two, and for generations, it has

sustained its rugged, classic, American image.

It is also Fiat Chrysler's top selling brand, and

it inspires a rare sort of cult like devotion

Jeep specializes in sport utility vehicles.

It does not make a single sedan or sports coupe.

That has left it extraordinarily well positioned

And I think one of the cool things about the Jeep

brand is over the years, we've really stayed true

to that first and core being of authenticity and

However, the secret is out and automakers

everywhere are ramping up their own SUV and

pickup inventories, and some are aiming their

products squarely at segments Jeep has long

dominated. Jeep is answering with a slew of new

innovations and new products to preserve its

Industry insiders say Jeep can no longer expect

that its legendary name and distinctive styling

Jeep traces its modern history back to 1940, and

Preparing for its involvement in World War Two,

the United States government sent requests to 135

automakers for a quarter ton light reconnaissance

vehicle. Three responded Ford, a company called

Bantam, and a third company by the name of

Willys-Overland. Willys-Overland made about

As World War Two ended, Willys debuted the first

civilian Jeep, or CJ, for the public in 1945.

Before the war was over, the government and really

the public recognized what a wonderful vehicle

this was. So even before the war was over early

Willy-Overland began designing a civilian

version. Willys-Overland was allowed to begin

July 17th, 45 the first civilian Jeep rolled off

the line. It released the Willys wagon in 1946,

the Willys-Overland truck in 1947, and briefly

even a convertible sedan called the Jeepster,

Over the years, the Jeep brand name grew.

At different points in its history, Jeep has made

pickup trucks, wagons, military and civilian

jeeps, and an array of commercial vehicles, some

that broke new ground in engineering and design.

For example, in the 1940s, Jeep released the

first all steel station wagon, which resisted

rain and weathering much better than the wood

In the 1960s, the Jeep catalog dramatically

expanded to fourteen models from just six in the

1950s. The Wagoneer, introduced in the 1960s,

brought the first overhead cam six cylinder truck

engine and was the first four by four vehicle to

have automatic transmission and an independent

front suspension. This was the first time that a

station wagon body with four wheel drive and

Nobody had put an automatic transmission through

a four wheel drive system before, which really

expanded the market. So it really stepped up the

In the 1970s, Jeep introduced the first automatic

full time four wheel drive system, considered

In the following decade, the 1980s, the company

came out with another vehicle that would proved

revolutionary, the Jeep Cherokee XJ, one of the

best selling SUVs of all time, and a big step

toward the compact crossovers so frequently seen

since in the 2000s, Jeep released the Wrangler

Rubicon then and now, the most capable Jeep

In that era, the company also came out with a four

door version of the Wrangler, which dramatically

Over the years, ownership of the Jeep brand has

It was initially owned by Willys-Overland, then

Corporation and left auto making entirely.

AMC was then itself sold to French carmaker

Renault before Chrysler bought AMC in 1987.

Of course, Jeep was then caught up in the

troubles Chrysler faced throughout its history,

including an ill fated acquisition by the German

automaker Daimler, known for the Mercedes Benz

brand. Daimler sold Chrysler to private equity

firm, Cerberus Capital Management, and then

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Can Jeep Stay Ahead Of Its SUV Rivals?

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