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  • I dare you to watch this entire video

  • I dare you to watch this entire video

  • no skipping ahead,no pausing,no opening another tab and letting this play in the background

  • I dare you to sit still and do nothing but watch a single three minute internet video.

  • Hmm, it’s difficult for you,isn't it?

  • Youre becoming bored

  • Your brain is beginning to itch inside your skull

  • begging for a morsel of distraction from the internet

  • And youre holding it together for now, but the truth is youre frightened.

  • It’s been so long since you've tried to focus like this

  • that you don’t know if you can do it anymore.

  • And this video is boring isn't it.

  • Maybe you think it’s a trick that there is some reward for sticking it out

  • You think that at 2 minutes and 50 seconds

  • funny message will appear for a frame or two.

  • And you will only see it if you watch the whole thing.

  • You've probably already scrubbed along the bottom of the progress bar to see if that happens right?

  • Well. It doesn’t, there is no joke, no prize

  • There is just you and this video

  • Either you watch it or you don’t –

  • I dare you to watch it.

  • But the obstacles are mounting.

  • That was an e-mail

  • That was a new post on Instagram.

  • That was a celebrity who just died on Twitter

  • maybe it was Shack (Shaq)

  • everyone is tweeting about Shack’s(Shaq) death

  • And you are missing it.

  • Are you comfortable with that?

  • That was 10 seconds, but it felt like a year didn’t it

  • a decade of instantaneous entertainment

  • has made you so mentally soft and fat that you find even 10 seconds of boredom excruciating

  • how sad

  • Remember when you were a child

  • you could spend an entire hour watching an ant crawl across the rock

  • One afternoon you took out a library book

  • and you were so engrossed you read the entire thing in just

  • one day

  • When is the last time that happened to you?

  • The truth is you are weaker now,

  • attention is the scalpel you use to cut away the fat from your life

  • but the internet has robbed you of it

  • and now instead of choosing what you experience

  • you drift from tab to tab full of content you hate

  • like a hungry ghost who will never be full

  • Your life is filtering through your fingers and you are doing nothing to stop it.

  • But if you watch this entire video

  • if you make the choice to sit and be bored for these 180 seconds

  • you will have finally taken the first step in regaining control over the one truly unrenewable resource in life,

  • your time

  • Less than three minutes ago I dared you to watch this entire video

  • In a moment you will have won or lost and only you will know the difference

  • Either way the dare will be over

  • to decide what you will do with the rest of your life

  • You will have to dare yourself

I dare you to watch this entire video

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