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  • Probably a lot of you know the story of the two salesmen

  • who went down to Africa in the 1900s.

  • They were sent down to find if there was any opportunity

  • for selling shoes,

  • and they wrote telegrams back to Manchester.

  • And one of them wrote, "Situation hopeless. Stop.

  • They don't wear shoes."

  • And the other one wrote, "Glorious opportunity.

  • They don't have any shoes yet."

  • (Laughter)

  • Now, there's a similar situation in the classical music world,

  • because there are some people who think

  • that classical music is dying.

  • And there are some of us who think you ain't seen nothing yet.

  • And rather than go into statistics and trends,

  • and tell you about all the orchestras that are closing,

  • and the record companies that are folding,

  • I thought we should do an experiment tonight -- an experiment.

  • Actually, it's not really an experiment, because I know the outcome.

  • But it's like an experiment. Now, before we --

  • (Laughter)

  • -- before we start, I need to do two things.

  • One is I want to remind you of what a seven-year-old child

  • sounds like when he plays the piano.

  • Maybe you have this child at home.

  • He sounds something like this.

  • (Piano)

  • I see some of you recognize this child.

  • Now, if he practices for a year and takes lessons, he's now eight

  • and he sounds like this.

  • (Piano)

  • Then he practices for another year and takes lessons -- now he's nine.

  • (Piano)

  • Then he practices for another and takes lessons -- now he's 10.

  • (Piano)

  • At that point, they usually give up.

  • (Laughter)

  • (Applause)

  • Now, if you'd waited, if you'd waited for one more year,

  • you would have heard this.

  • (Piano)

  • Now, what happened was not maybe what you thought,

  • which is, he suddenly became passionate, engaged,

  • involved, got a new teacher, he hit puberty, or whatever it is.

  • What actually happened was the impulses were reduced.

  • You see, the first time, he was playing

  • with an impulse on every note.

  • (Piano)

  • And the second, with an impulse every other note.

  • (Piano)

  • You can see it by looking at my head.

  • (Laughter)

  • The nine-year-old

  • put an impulse on every four notes.

  • (Piano)

  • And the 10-year-old, on every eight notes.

  • (Piano)

  • And the 11-year-old, one impulse on the whole phrase.

  • (Piano)

  • I know -- I don't know how we got into this position.

  • (Laughter)

  • I didn't say, "I'm going to move my shoulder over, move my body."

  • No, the music pushed me over,

  • which is why I call it one-buttock playing.

  • (Piano)

  • It can be the other buttock.

  • (Piano)

  • You know, a gentleman was once watching a presentation I was doing,

  • when I was working with a young pianist.

  • He was the president of a corporation in Ohio.

  • And I was working with this young pianist

  • and I said, "The trouble with you is you're a two-buttock player.

  • You should be a one-buttock player."

  • And I moved his body like that, while he was playing.

  • And suddenly, the music took off. It took flight.

  • There was a gasp in the audience when they heard the difference.

  • And then I got a letter from this gentleman.

  • He said, "I was so moved.

  • I went back and I transformed my entire company

  • into a one-buttock company."

  • (Laughter)

  • Now, the other thing I wanted to do is to tell you about you.

  • There are 1,600 people, I believe.

  • My estimation is that probably 45 of you

  • are absolutely passionate about classical music.

  • You adore classical music. Your FM is always on that classical dial.

  • And you have CDs in your car, and you go to the symphony.

  • And your children are playing instruments.

  • You can't imagine your life without classical music.

  • That's the first group; it's quite a small group.

  • Then there's another group, bigger group.

  • These are the people who don't mind classical music.

  • (Laughter)

  • You know, you've come home from a long day,

  • and you take a glass of wine, and you put your feet up.

  • A little Vivaldi in the background doesn't do any harm.

  • (Laughter)

  • That's the second group.

  • Now comes the third group.

  • These are the people who never listen to classical music.

  • It's just simply not part of your life.

  • You might hear it like second-hand smoke at the airport, but --

  • (Laughter)

  • -- and maybe a little bit of a march from "Aida"

  • when you come into the hall. But otherwise, you never hear it.

  • That's probably the largest group of all.

  • And then there's a very small group.

  • These are the people who think they're tone-deaf.

  • Amazing number of people think they're tone-deaf.

  • Actually, I hear a lot, "My husband is tone-deaf."

  • (Laughter)

  • Actually, you cannot be tone-deaf. Nobody is tone-deaf.

  • If you were tone-deaf, you couldn't change the gears

  • on your car, in a stick shift car.

  • You couldn't tell the difference between

  • somebody from Texas and somebody from Rome.

  • And the telephone. The telephone. If your mother calls

  • on the miserable telephone, she calls and says, "Hello,"

  • you not only know who it is, you know what mood she's in.

  • You have a fantastic ear. Everybody has a fantastic ear.

  • So nobody is tone-deaf.

  • But I tell you what. It doesn't work for me to go on with this thing,

  • with such a wide gulf between those who understand,

  • love and [are] passionate about classical music,

  • and those who have no relationship to it at all.

  • The tone-deaf people, they're no longer here.

  • But even between those three categories, it's too wide a gulf.

  • So I'm not going to go on until every single person in this room,

  • downstairs and in Aspen, and everybody else looking,

  • will come to love and understand classical music.

  • So that's what we're going to do.

  • Now, you notice that there is not the slightest doubt in my mind

  • that this is going to work if you look at my face, right?

  • It's one of the characteristics of a leader that he not doubt

  • for one moment the capacity of the people he's leading

  • to realize whatever he's dreaming.

  • Imagine if Martin Luther King had said, "I have a dream.

  • Of course, I'm not sure they'll be up to it."

  • (Laughter)

  • All right. So I'm going to take a piece of Chopin.

  • This is a beautiful prelude by Chopin. Some of you will know it.

  • (Music)

  • Do you know what I think probably happened in this room?

  • When I started, you thought, "How beautiful that sounds."

  • (Music)

  • "I don't think we should go to the same place

  • for our summer holidays next year."

  • (Laughter)

  • It's funny, isn't it? It's funny how those thoughts

  • kind of waft into your head.

  • And of course --

  • (Applause)

  • -- and of course, if the piece is long and you've had a long day,

  • you might actually drift off.

  • Then your companion will dig you in the ribs

  • and say, "Wake up! It's culture!" And then you feel even worse.

  • But has it ever occurred to you that the reason you feel sleepy

  • in classical music is not because of you, but because of us?

  • Did anybody think while I was playing,

  • "Why is he using so many impulses?"

  • If I'd done this with my head you certainly would have thought it.

  • (Music)

  • And for the rest of your life, every time you hear classical music,

  • you'll always be able to know if you hear those impulses.

  • So let's see what's really going on here.

  • We have a B. This is a B. The next note is a C.

  • And the job of the C is to make the B sad. And it does, doesn't it?

  • (Laughter)

  • Composers know that. If they want sad music,

  • they just play those two notes.

  • (Music)

  • But basically, it's just a B, with four sads.

  • (Laughter)

  • Now, it goes down to A. Now to G. And then to F.

  • So we have B, A, G, F. And if we have B, A, G, F,

  • what do we expect next? Oh, that might have been a fluke.