The popular dating APP is stepping out from the shadow of the match group, says Nick Einhorn, a senior analyst of Renaissance Capital.

There's really one large public dating company which is match, um they own tinder as well as a lot of smaller friends, and that stock has done very well recently.

And so I think there's definitely appetite among investors for dating companies, another dating app of scale like Bum Boys.

Bumble was founded in 2014 by Whitney Wolfe Heard, one of the founders of rival App Tinder, which she left earlier that year.

Based in Austin, Texas, it boasts a lineup of celebrity investors, including the likes of tennis legend Serena Williams and actress Priyanka Chopra.

The APP is immensely popular among millennials and has grown rapidly worldwide over the past few years.

It clocked 42 million monthly active users as of the third quarter of 2020 but is now the right time to invest, with lockdowns crippling the dating scene.

One in three Bumble users in the UK still plan on using video calling as a way to get to know someone before meeting them in real life.

So we're almost expecting that Predates will become the new normal, and it's an easy and comfortable way to get to know someone before meeting that person in real life.

According Toa Einhorn, the Apse design presents a unique enough proposition designed around letting women make the first move.

You know, most of the revenue comes from their flagship app, bumbled itself, and that is fairly uniquely differentiated within the dating landscape.

Um, it's focused on women and their experience, and I'm trying to avoid some of the toxicity that's associated with other dating APS.

Um, and you know, promote a more equitable gender landscape.

And so I think that unique positioning will definitely appeal to some investors as well.

Bumble is certainly hoping to reel in the big bucks.

The Blackstone backed company plans to raise upto $1.8 billion but there are some caveats.

Biggest negative.

I think about the Echo is just that Ah, lot of the proceeds will be going to go Thio Blackstone, Um, I think they're going Thio be selling about 1.3 billion worth of shares back to the company is part of the offering.

And there also were some preemptive distributions, as well as the tax receivable agreement that will provide payouts Thio to both Blackstone and the founder, Whitney Wolfe, heard in the future.

So I think that's kind of the biggest negative for investors is generally speaking, you know you prefer not to see the pre echo investors taking a lot of cash out of the company was going public, but I don't think that will be enough of the sticking point to prevent the deal from doing well.