While some major household names decided to bow out this year's telecast, Celebrity Laden adds normally a mainstay during commercial breaks from the championship game are going for a much lighter touch this year.

Advertisers are aiming to inject some humor and levity into this year's most watched US televised event after 11 months of social distancing and staying at home.

Hey, that's my face.

You can't just wear my face, Adweek editor in Chief Stephanie Patrick says.

Nostalgia is also the name of the game this year.

In a year unlike any other, this is going to be a Super Bowl unlike any other, and we're seeing a lot of new trends.

One is nostalgia that you're going to see a lot of ads that are bringing back characters you have loved from the past, andare harking back to what we might remember.

A simpler times.

No access to your snacks.

Don't talk surprised, not just behind your back.

While Super Bowl advertisers usually go for laughs or a tug at viewers heartstrings this year, brands are skating a fine line tow, avoid insensitive humor or to further depressed sports fans after an emotionally draining 2020.

But there won't be ads from two longtime advertisers, Coca Cola and Budweiser.

The two major corporate brands are instead using their dollars to fund vaccine efforts and save money during uncertain economic times.

Their absence makes room for a new roster of advertisers, including Door Dash, tech, gadget maker Logitech and even in battled trading app Robin Hood to take up the slack.

Last year, Fox sold 30 seconds of Super Bowl ad time for $5.6 million.

This year, CBS sold it for $5.5 million a little bit cheaper.

But there's a caveat.

They charged an additional 300,000 two brands who wanted to show those ads.

For people streaming the game on CBS is well, thanks to those new Super Bowl advertisers, Viacom CBS said all the spots for the big game on the CBS broadcast network are sold out.