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  • I'm not sure if you've heard Instagram has video now. I know this is breaking news.

  • What's up Social Savvy Social Thursday today? I'm sure you're already aware that Instagram

  • has video. If you don't, then I am so proud of you for staying away from the computer

  • for the last week, good for you. Just you know I was one of like five million videos

  • that were uploaded within the twenty-four hours of this update for the app. A lot of

  • video activity happening. But how many times have you heard me tell you, you need to be

  • doing video? Well, here we go again, however I am going to give you specifics of how you

  • can actually do well with video on Instagram itself.

  • First things first, stop worrying about Vine and certainly don't refilm something that

  • you're going to put on Vine and then also putting on Instagram. Luckily this is in a

  • situation where you can just copy paste like you can on Facebook and Twitter, update one

  • place and it goes to both. You can't do that with these two networks, Vine is six seconds

  • and Instagram is 15. Do you know what that means? The content should be different, because

  • you don't just fill up that time with whatever, it's a specific amount of time you need to

  • plan for. That's right. I just told you to plan for six seconds. I just told you to plan

  • for fifteen seconds. Time isn't wasted.

  • People on Instagram are used to looking at photos, so don't waste their time with an

  • extended video of something they don't really care about. Use up that time wisely. Next

  • piece of advice, definitely keep up the vibe that was already going on your Instagram account.

  • No matter if the pictures were moving or not there was a certain ambience that people like

  • to [bud] your account which is why they subscribe. So don't change that with these videos that

  • are wildly different than what you had going on. Stay consistent, keep followers, get more

  • followers. Get it.

  • Hashtags are even more important than they've ever been. But it was definitely standing

  • out in hashtag activity because of the little video symbol on each thumbnail. So people

  • are searching specifically for video content and a hashtag that's one way of standing out

  • and getting new eyes on your content. In any case, the thumbnail is hugely important and

  • Instagram is giving you the opportunity to pick what that looks like instead of just

  • being the first frame. So definitely be aware of what thumbnail you're using because you

  • got to pick it and stick with it and whether or not that's going to get the attention that

  • you're hoping the video as a whole is looking to attract.

  • Last, please don't forget to keep taking photos. Instagram is built on photography. So let's

  • stick with that too. If you're completely away from that it's just going to seem like

  • you decided to have a Vine account on your Instagram following and people may not like

  • that as much. They might have liked your photography which is why they're following you in the

  • first place. New features are great but not always appropriate. So keep that in mind.

  • PS. If it's bad audio, take a picture. It doesn't matter if it would have been better

  • as a video. If it's bad audio nobody's watching it. [That's all]. Thank you so much for watching.

  • I'd appreciate if you really like this video, you could subscribe to my newsletter. I send

  • a ton of information out there once or twice a week. I will not sell your information of

  • course and definitely subscribe, likes, favorite and stuff all those YouTube things that they

  • have here, that helps my channel out a ton. I am sorry there's a buster I am having...

  • but I am not re-recording this. So deal with it. Yeah, that's pretty much it. You can talk

  • with me in the comments or on Twitter @schmittastic and @ savvysexysocial and I will see you next

  • week. We will be back for Savvy Tuesday. Okay, bye.

I'm not sure if you've heard Instagram has video now. I know this is breaking news.

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