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  • WE HEAD TO NEXT WEEKEND.

  • MARTY?

  • >>?

  • WHETHER OR NOT YOU'RE NOT

  • LOOKING FOR A JOB, TURNING TO

  • LINKED IN.

  • WHO YOU ARE, WHERE YOU WORK AND

  • WHERE YOU WENT TO SCHOOL.

  • YOU HAVE TO KEEP IN MIND, THOSE

  • ARE KEY POINTS, TO ESTABLISH A

  • PERSONAL AND PROFESSIONAL

  • CONNECTION.

  • KIMBERLY PHILLIPS TALKS TO ME,

  • HOW TO CREATE THE PERFECT

  • LINKED IN PROFILE.

  • YOU BELIEVE EVERYBODY NEEDS

  • ONE.

  • >> I THINK EVERYBODY NEEDS A

  • LINKED IN PROFILE.

  • WHETHER YOU'RE LOOKING FOR AN

  • OPPORTUNITY.

  • I THINK EVERYBODY IS HOPING TO

  • BE DISCOVERED AT SOME POINT;

  • RIGHT?

  • YOU SHOULD HAVE LINKED IN

  • PROFILE.

  • IT'S A PROFESSIONAL PROFILE YOU

  • HAVE ON-LINE.

  • EVEN IN TERMS OF SEARCH, YOUR

  • -- YOU KNOW, LINKED IN WILL

  • COME UP ABOVE FACEBOOK.

  • >> WHAT WE ARE LOOKING AT IS

  • HOW ONE SHOULD PUT THEIR

  • PROFILE TOGETHER.

  • >> AFTER THEY ARE LOOKING AT

  • YOUR PROFILE PICTURE, WHICH

  • MAKES SURE, YOU HAVE TO HAVE A

  • PROFILE PICTURE.

  • LINKED IN ACTUALLY SUGGESTS,

  • YOU'RE 11 MORE TIMES LIKELY TO

  • GET YOUR PROFILE VIEWED IF YOU

  • HAVE A PROFILE PICTURE.

  • >> EXACTLY.

  • >> AND FAMILIAR FACE.

  • >> THERE YOU ARE, MARTY.

  • I WAS IMPRESSED YOU DID HAVE A

  • PICTURE.

  • YOU WERE SAYING, YOU DON'T HAVE

  • MUCH MORE THAN YOUR PICTURE ON

  • LINKED IN.

  • >> I HAVE TO DO SOME WORK.

  • >> NO SELFIES.

  • AND ALSO, YOU SAW A FEW MOMENTS

  • AGO, IN TERMS OF THE SUMMARIES.

  • THAT'S THE SECOND THING PEOPLE

  • OUGHT TO SEE.

  • IT'S SECOND TO THE PICTURE,

  • IT'S REALLY, REALLY IMPORTANT

  • BECAUSE THAT'S THE POINT WHERE

  • THEY WILL ENTICE YOU, YOU WILL

  • ENTICE THEM TO DIG A LITTLE BIT

  • DEEPER INTO THE PROFILE.

  • RIGHT THERE, MAKE SURE IT'S IN

  • FIRST PERSON VERSUS SECOND

  • PERSON.

  • MAKES SURE IT'S MORE THAN 40

  • WORDS.

  • THAT'S LINKED IN BASELINE.

  • >> THIS IS NOT TWITTER.

  • >> YOU'RE NOT LIMITED.

  • >> 114 CHARACTERS OR LESS.

  • AND MAKE SURE YOU HAVE KEY

  • WORDS THAT MATCH A JOB

  • DESCRIPTION IN YOUR POTENTIAL

  • FIELD.

  • ALWAYS HAVE A CLOSING LINE.

  • WHETHER YOU'RE LOOKING FOR A

  • JOB OR OPEN TO OPPORTUNITY THAT

  • IS ARE OUT THERE, YOU WANT TO

  • MAKE SURE YOU'RE APPROACHABLE.

  • >> WHAT DO YOU THINK IS THE

  • BIGGEST MISTAKES PEOPLE MAKE

  • WHEN THEY GO TO LINKED IN AND

  • START PUTTING THEIR PROFILE.

  • >> I THINK IT'S SIMPLY NOT

  • HAVING A PHOTO.

  • IF YOU THINK ABOUT IT, IF

  • YOU'RE LOOKING AT A HOME AND

  • LOOKING FOR LISTINGS, THAT'S NO

  • PICTURE, YOU AUTOMATICALLY

  • THINK, THERE'S SOMETHING WRONG

  • WITH IT; RIGHT?

  • >> WHAT ARE THEY HIDING.

  • >> EVEN DATING SITES, EHARMONY,

  • MY CUTE FRIEND, APP.

  • >> AND WE WERE LOOKING AT THE

  • PRODUCER.

  • WHAT DO YOU THINK OF HER

  • PROFILE.

  • >> SHE AND I TALKED ABOUT THIS.

  • WE WERE PREPARING.

  • ONCE SHE HAD A SELFIE OUT THERE

  • AS HER PHOTO.

  • >> NOT A GOOD IDEA.

  • >> NOT A GOOD IDEA.

  • ALSO, SHE HAD WRITTEN IN THIRD

  • PERSON VERSUS FIRST PERSON.

  • YOU KNOW, IF YOU THINK OF THAT

  • IN PARTICULAR, A LOT OF PEOPLE

  • ARE CONCERNED ABOUT PUTTING IT

  • IN FIRST PERSON, AS THEY DON'T

  • WANT TO COME ACROSS AS BEING

  • NARCISSISTIC.

  • AND IF YOU WERE IN AN

  • INTERVIEW, I WOULD NEVER SAY,

  • NICHOLAS IS A CAREER EXPERT IN

  • CHANNEL 4. I'M A CAREER EXPERT

  • IN CHANNEL 4. I'M PROUD OF WHAT

  • I DO.

  • IF YOU DO THAT, TAKE A LOOK AT

  • HERTZ IN COMPARESON TO MINE, I

  • HAVE CAREER HIGHLIGHTS, IN

  • FIRST PERSON.

  • MORE THAN 40 WORDS.

  • AVE CLOSING STATEMENT ON THERE.

  • I BELIEVE WE HAVE THE CLOSING

  • STATEMENT.

  • IF WE CAN PULL THAT.

  • YOU'RE LOOKING FOR A JOB, HEY,

  • I'M BEING LOOING FOR THE

  • OPPORTUNITY, APPROACH ME OR

  • CONTACT ME FOR THE

  • OPPORTUNITIES.

  • >> THERE'S YOURS.

  • >> AND THAT'S YOUR CLOSING

  • STATEMENT.

  • >> IT DOESN'T HAVE TO BE VER

  • BAY TIM.

  • I'M ALWAYS OPEN TO CONSIDERING

  • NEW IDEAS AND NEW

  • OPPORTUNITIES.

  • >> THE BOTTOM LINE, THE FACT,

  • YOU NEED TO PUT SOME THOUGHT

  • INTO THIS, NOT SOMETHING YOU

  • TYPE A FEW WORDS AND LET IT GO.

  • >> ACTUALLY, HI A LITTLE HELP

  • AS WELL WITH MINE.

  • COY ACTUALLY HELP OTHER PEOPLE

  • WRITE THEIRS.

  • WHEN IT COMES TO MY OWN, I

  • THINK A LOT OF PEOPLE

  • EXPERIENCE THIS AS WELL.

  • IT'S TOUGH TO TALK ABOUT

  • YOURSELF.

  • YOU'RE TAUGHT FROM A YOUNG AGE,

  • ESPECIALLY WHEN PEOPLE ARE

  • TAUGHT, DON'T BRAG ABOUT

  • YOURSELVES, BE HUMBLE.

  • ON LINKED IN, IT'S NOT TIME TO

  • BE HUMBLE MUCH YOU WANT SOMEONE

  • TO DISCOVER YOU.

  • >> YOU'RE ALSO LOOKING FOR

  • VOLUNTEERING EXPERIENCE,

  • ANYTHING TO SHOW THE WELL-

  • ROUNDED PERSON THAT YOU ARE?

  • >> RIGHT.

  • DEFINITELY.

  • 42 PERCENT, ACCORDING TO LINKED

  • IN, 42 PERCENT OF HIRING

  • MANAGERS CONSIDER VOLUNTEERING

  • AND PARTICIPATINGS NON-PROFITS

  • IS AS IMPORTANT AS YOUR REGULAR

  • WORK EXPERIENCE.

  • MAKE SURE YOU FILL OUT, IF YOU

  • ARE INVOLVED ON CANCER EVENTS,

  • LEUKEMIA LYMPHOMA, IF YOU'RE A

  • GREAT FUND-RAISER, IT MEANS

  • YOU'RE A GREAT SALESPERSON AS

  • WELL.

  • IT SHOWS SOME GOOD KEY SETS.

  • >> ONE THING WE HAVE ON THE

  • SCREEN, WHAT'S SOME MISTAKES

  • PEOPLE MAKE.

  • >> OVERUSING BUZZ WORDS.

  • EXTENSIVE EXPERIENCE.

  • I'M INNOVATIVE, MOTIVATED,

  • RESULTS ORIENTED AN IN CREDITED

  • -- INCREDIBLY DYNAMIC.

  • JUST DON'T STRING THEM TOGETHER

  • AND MAKE SURE YOU DO ADD ICON

  • TACT.

  • >> ALWAYS A GOOD IDEA.

  • >> THEY DO STRING THEM TOGETHER

  • ON-LINE AND DOING RESEARCH FOR

  • THIS.

  • I SAW QUITE A BIT OF THAT.

  • >> DID YOU.

  • >> YEAH.

  • SOME TIPS TO REMEMBER AND SOME

WE HEAD TO NEXT WEEKEND.

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