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English is the only language that connects the world.
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We are the market leader in Japan and we are trying to grow more in overseas market.
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The population of Japan is slightly decreasing so for the Japanese
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companies to grow we have to compete in overseas market.
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The commitment to place employees overseas, that mission has is very, very strong.
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To write our HR processes for different countries I need to use my English
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Without English we cannot expand outside of Japan.
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Creating a new product for the new markets, we localize the flavors and customize the marketing accordingly.
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Recently we have introduced a Scoopies brand instant noodle in the Indian market
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We visit the local market to understand eating and cooking habits and
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there are a lot of spices inside it.
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And based on that, we localize the flavors
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blended it well and then have created a good strong product.
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Most of the conversations have been done in the English language
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If we talk about the Vietnam market, the target is a woman and for them we have focused on the health
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and natural beauty. That is a reason that we have introduced a non fried noodle
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You will find Miss Vietnam talking about how it is healthy and gives a natural beauty.
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So in order to compete and succeed you have to be fluent in English.
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For younger generations it's a big advantage to learn English because that
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would keep them a lot of the opportunities in future.
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Higher English proficiency skill is a key to self confidence to interact with the people around the world.
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At Nissin we have a very strong commitment to English development.
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