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  • English is the only language that connects the world.

  • [music]

  • [music]

  • We are the market leader in Japan and we are trying to grow more in overseas market.

  • The population of Japan is slightly decreasing so for the Japanese

  • companies to grow we have to compete in overseas market.

  • The commitment to place employees overseas, that mission has is very, very strong.

  • To write our HR processes for different countries I need to use my English

  • Without English we cannot expand outside of Japan.

  • Creating a new product for the new markets, we localize the flavors and customize the marketing accordingly.

  • Recently we have introduced a Scoopies brand instant noodle in the Indian market

  • We visit the local market to understand eating and cooking habits and

  • there are a lot of spices inside it.

  • And based on that, we localize the flavors

  • blended it well and then have created a good strong product.

  • Most of the conversations have been done in the English language

  • If we talk about the Vietnam market, the target is a woman and for them we have focused on the health

  • and natural beauty. That is a reason that we have introduced a non fried noodle

  • You will find Miss Vietnam talking about how it is healthy and gives a natural beauty.

  • So in order to compete and succeed you have to be fluent in English.

  • For younger generations it's a big advantage to learn English because that

  • would keep them a lot of the opportunities in future.

  • Higher English proficiency skill is a key to self confidence to interact with the people around the world.

  • At Nissin we have a very strong commitment to English development.

  • [music]

English is the only language that connects the world.

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A2 TOEIC market overseas natural beauty noodle vietnam

Using One Language to Go Global

  • 11 4
    林宜悉 posted on 2021/01/28
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