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  • If you are like most people, there are a lot of things that you would like to change about yourself.

  • Maybe you wish you could exercise every day of the week,

  • or procrastinate less,

  • or study instead of surfing the web,

  • or get up early every morning,

  • or stop smoking.

  • In this video, I will show you the scientifically proven method to change your behaviors,

  • your habits, and your life for good.

  • What's going on guys?

  • Dr. J from MedSchoolInsiders.com

  • Chances are that you've already read books, blog posts, and watched countless videos

  • on how to build good habits in place of your bad habits.

  • Problem is, you still have not changed because you've only been attacking the problem from one side.

  • Here we will go over a scientific method to actually implement the changes that you want to see

  • into your life.

  • This video is based off an excellent book written by Dr. Sean Young titled

  • Stick With It: A Scientifically Proven Process for Changing Your LifeFor Good.”

  • If you like the content in this video, you will definitely enjoy the book.

  • Link is in the description below.

  • Now there are two steps to the process for creating lasting change.

  • First, you must identify the type of behavior you are trying to change.

  • Second, once you have determined the behavior type,

  • use the appropriate techniques and methods to elicit change.

  • So step one, Identify the Behavior Type.

  • The ABC's describe the three types of behaviors.

  • First is Automatic

  • Automatic behaviors are those behaviors that we do without conscious awareness.

  • It is almost impossible to stop ourselves because we are not even aware that we are doing them.

  • They are therefore the most firmly engrained behaviors.

  • Examples would be biting your nails or unconsciously slouching with poor posture.

  • Next are Burning Behaviors.

  • This refers to those activities you do because of an irresistible urge.

  • Burning behaviors are the second most ingrained behaviors

  • because of feelings that seem impossible to resist.

  • Examples include constantly checking your phone for Instagram likes

  • or checking your phone for emails,

  • or feeling the need to play a video game.

  • The third type is Common.

  • Common behaviors are the most common behaviors that people try to change.

  • These are the least engrained but are still difficult to change.

  • We do them repeatedly and consciously.

  • An example would be wanting to eat junk food rather than exercising

  • or hitting the snooze button on your alarm clock.

  • Step two, Implement the Appropriate Techniques

  • Now that you've identified whether your unwanted behavior is an automatic, burning, or common behavior,

  • the next step is to utilize the appropriate forces to elicit a change.

  • There are a total of 7 techniques in your toolbox,

  • and the easy way to remember them is with the acronym SCIENCE.

  • That stands for Stepladders,

  • Community,

  • Important

  • Easy

  • Neurohacks

  • Captivating

  • and Engrained.

  • Now let's go over each one in order.

  • First are Stepladders.

  • Dr. Young suggests a three tiered model: Steps, Goals, and Dreams.

  • We all have lofty goals, ambitions, and dreams.

  • And there's nothing wrong with that,

  • but it's critical that you understand that having dreams is not what will push you

  • through the day-to-day that life puts in your path.

  • Dreams are lofty goals such as becoming a plastic surgeon or a movie star.

  • Goals are more quantifiable and would be something like

  • getting 1 million subscribers on your YouTube channel.

  • Steps are even smaller, bite-sized chunks that direct you in achieving your goals and your dreams.

  • If you focus on your goal to become a physician,

  • that will motivate you, but it will not last.

  • You will end up planning large steps that are so big that they can't quite get done,

  • you will get discouraged, and you will quit.

  • Science shows that people have a better chance of success by focusing on small steps.

  • And when I say small, I mean tiny.

  • So if you want to be a doctor, start small and break it up into steps.

  • Rather than completely focusing on getting into medical school or residency,

  • instead break the task down.

  • You need better grades.

  • How do you do that?

  • Study more effectively.

  • And how do you do that?

  • Start by doing two hours of Pomodoro per day for one week.

  • Then next week, go up to three hours of Pomodoro every day.

  • Or maybe start doing flashcards every day

  • but still, start small with just 10,

  • then 20,

  • then 30 cards per day.

  • Start small and slowly build.

  • Number two is Community

  • Dr. Young breaks down the science of why cults are so effective

  • and turns it around to teach us how to train ourselves to implement good habits.

  • Effective communities yield great power in influencing us to change our behaviors.

  • These effective communities utilize six principles

  • The Need to Trust

  • because when people trust other community members, they become more willing to learn,

  • they are more open-minded, and they are more willing to change

  • The Need To Fit In

  • People need to feel like they fit in with this community of people.

  • The Need For Self-worth

  • People will keep doing things that make them feel good about themselves.

  • Building on this improves self-esteem and keeps members motivated.

  • The Need for a Social Magnet

  • This is a symbolic magnetic draw between community members

  • and keeps them working towards a common goal.

  • The Need to Be Rewarded

  • People like being rewarded for good behavior.

  • and The Need to Feel Empowered

  • People need to feel like they are in control of their lives to satisfy this need.

  • So how can you implement this in your life?

  • Let's take exercise -

  • to implement community with exercise,

  • you could either join an online community on reddit

  • or a fitness website like Scooby's Workshop

  • or you can find a group of work out buddies in the gym that align with your goals.

  • Three is Important

  • Conventional wisdom says that there aremotivated people

  • and others who arelazy.”

  • If you've been unable to go to bed early or watch less TV,

  • or eat more healthfully,

  • you may consider yourself lazy.

  • But scientific research shows that this is not accurate at all.

  • The problem may be that you just didn't understand the importance of doing it.

  • People are more likely to change if they're motivated and understand that the behavior change is important.

  • What things do people find important?

  • The three biggest ones are Money,

  • Social Connections,

  • And Health.

  • If you can tie your behavior change to one of these three,

  • you will impart it with great importance and increase the likelihood of being successful

  • with your desired behavior change.

  • Only you can decide what is important to you.

  • For me, I exercise regularly because its important to my health and to social connections.

  • Being stronger allows me to do the fun activities I want to do,

  • it prevents illnesses and injuries,

  • it makes me feel more energetic and happier,

  • and I look better with my shirt off.

  • Number four, Easy.

  • Once upon a time, a man named Joseph Coulombe owned a convenience store,

  • but a 7-Eleven opened in his neighborhood and he was having a tough time keeping up.

  • Growing frustrated and unable to change customer behavior so that they would patronize his stores,

  • he took a vacation.

  • He went to the Caribbean, where life was easy.

  • It was easy to think, easy to drink, and easy to make decisions.

  • There was one restaurant within walking distance from his hotel,

  • and the Hawaiian-shirted waiters were happy to direct him to the limited list of places to visit and sightsee.

  • Joseph realized he needed to bring this lifestyle to his stores.

  • How could he do this?

  • By making the shopping process easier.

  • Rather than offering customers a variety of options as to what they could eat or drink,

  • he would offer a few high quality targeted selections.

  • He rebranded his store as Trader Joes.

  • Next time you shop at Trader Joe's,

  • the floral patterned shirts of the employees will remind you that it was all inspired by Joe's trip to the Caribbean.

  • The moral of the story is make things easy.

  • This is one that I have mentioned multiple times on this YouTube channel.

  • People want to do things that are easy for them.

  • Small changes in the environment can make big changes in your behavior.

  • It's easy to eat healthfully if you don't stock cookies and chips in your pantry at home.

  • It's easier to go to the gym if it's on your way back from work

  • and you've already packed your gym bag the night before.

  • This is one of my personal favorites because of how powerful it truly is.

  • It's easy for me to use a standing desk at home because I simply do not have the option to sit when I'm working.

  • Number five, Neurohacks.

  • Dr. Young describes Neurohacks as shortcuts to reset your brain.

  • Conventional wisdom teaches us that behavior change begins in the mind.

  • Change the way you think, and then you will change the way you act.

  • But Instead Dr. Young suggest that you make a small change in your behavior

  • and let your mind reflect on that change.

  • You're exploiting the importance of self-identity in our behavior.

  • If you want to be a nicer person, don't tell yourself you're a good person.

  • Just start helping others and you will become a good person,

  • and the self-identity will make it much easier for you to stay a good person.

  • When Benjamin Franklin was running for his second term as a clerk,

  • one of his peers delivered a long speech that attempted to ruin Ben's reputation.

  • Mr. Franklin ingeniously used a neurohack to win over his enemy.

  • Knowing that the man proudly owned a rare book, Ben contacted the man and asked to borrow it.

  • Flattered by the request, the man quickly sent the book over and Ben wrote a nice thank-you note in return.

  • This small act changed their entire relationship dynamic.

  • The man realized Ben wasn't an enemy, because enemies don't loan each other books or act graciously.

  • This changed his identity and he began to see himself as Ben's friend rather than his foe.

  • The man was now committed to doing nice things for his friend Ben.

  • In an interesting study,

  • researchers had two groups of students listen to the same advertisement.

  • One group nodded their heads up and down while listening,

  • while the other group shook their heads from side to side.

  • The group that nodded their heads rated the ad much more positively.

  • This goes to show how our behaviors can influence our perceptions.

  • So how do you apply this powerful technique to your life?

  • If you want to stop procrastinating,

  • then start a self-help group or podcast on how to stop procrastinating.

  • It's hard to procrastinate yourself when you're the leader of a group that teaches others not to procrastinate.

  • There's much more to neurohacks beyond what I can cover in this video,

  • and I recommend you read the book to learn more.

  • Six, Captivating.

  • People respond to rewards, but not just any reward.

  • The trick is that the reward needs to feel incredibly powerfulcaptivating.

  • There are multiple things that can serve as captivating rewards.

  • From social rewards to psychological to good health, freedom, and independence, the list goes on.

  • Here are five methods you can use to actually make something captivating.

  • Make doing the "Right Thing" fun.

  • Most of us believe that doing the right thing can't be fun, like eating healthfully.

  • Number two, use the carrot instead of the stick.

  • Fear motivates people only for a short while.

  • Positive incentives are much more powerful.

  • Three, money is not the best reward.

  • Money is rewarding for some people, and only up to a certain point.

  • Number four, forget using education by Itself.

  • Educating people on the toxic effects of smoking is not enough to get them to stop.

  • And number five, make the activity itself rewarding.

  • This can be done by gamifying the actual activity, or by providing social capital,

  • self-esteem, and fun by participating

  • And number seven, Engrained.

  • The last force is to engrain the habit.

  • Our brains are amazingly efficient.

  • We try to make tasks easy.

  • Driving to work or school takes very little thought and effort

  • because the brain has recognized this pattern and easily places you on autopilot

  • The secret to making things engrained in the brain is repetition.

  • if you can do the same thing, at the same place,

  • at the same time,

  • every single day,

  • you are telling your brain that this is important, needs to be remembered -

  • start making this easy for me.

  • If you want to meditate every day,

  • build a habit and set an alarm every morning that alerts you its time to meditate.

  • Pairing new behaviors with habits you already have

  • also increase the likelihood of them sticking and becoming engrained.

  • So for me personally,

  • every time I watch TV, I have made it a habit to stretch.

  • It's now engrained that before watching TV,

  • I would grab my yoga mat and my foam roller and get that much-needed mobility work while watching TV.

  • So finally, let's put it all together.

  • Now that you've identified the ABCs and are familiar with the 7 tools,

  • its time to make the magic happen.

  • The more tools you use, the more likely you are to make a behavioral change.

  • I do acknowledge, however,

  • that it is nearly impossible to utilize all 7 for every single thing that we wanna change about ourselves.

  • So here's a quick summary to determine which tools are the most effective for each behavior type.

  • With Automatic behaviors Easy and Engrained are the two most powerful,

  • but Neurohacks and Captivating Rewards can also be helpful.

  • With Burning behaviors,

  • Easy and Engrained are again the two most powerful,

  • followed by Neurohacks and captivating rewards.

  • But Stepladders, Community, and Important are still effective.

  • With Common behaviors,

  • the most important is Community.

  • After that, try to utilize Stepladders, Important, Easy, Captivating rewards, and Engrained.

  • There was a lot in this video so feel free to rewatch this from time to time and

  • use it to reference your own behavior and strategies to change your habits.

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  • listen to my exclusive commentary and more.

  • Thank you all so much for watching. If you liked the video, make sure to press that like button.

  • New videos every week so hit subscribe if you have not already and I will see you guys in that next one.

If you are like most people, there are a lot of things that you would like to change about yourself.

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