Name: Ethos, Pathos & Logos
Uploaded: 2021-01-04T15:59:46.000Z
Duration: 3 min 16 s

How do you persuade someone to see things

some good ideas on how to persuade people.

designed to ask an audience to believe his argument.

Ethos appeals to the audience by asking them

Pathos appeals to the audience's emotions,

asking them to believe because they care.

sense of logic and rationality, asking them to believe

And if you can spot them when they are being used

you can also protect yourself against manipulation.

Let's examine the three appeals more closely.

One way to win over a skeptical audience is

to convince them that you're trustworthy,

You can build ethos by referencing relevant experience

When presenting, dressing and speaking professionally

will boost your audience's confidence in you.

and are error-free can also enhance your ethos.

Next, we'll address Pathos: the appeal to emotion.

These appeals often engage positive emotions

Pathos can engage negative emotions as well;

however, in academic writing, a simple tug on the

incorporate vivid imagery and intentionally emotional

facts, figures, and well-thought out reasoning

rendering the opposition less persuasive,

Not all conclusions are easy to prove, though,

to make the case and convince the audience.

The most important aspect of persuasive writing

is to create a credible line of thought for

if you do it carefully, they very well might