A thatcomesfromlikegraffitiaretoolowridingculture, andforittobeon a majorsportsteamisbigforus.
I mean, youhadpolicechasingyouoffwritingitongraffitiwalls, andnowthey'reputtingitonanMBAUniformed.
That's a hugeleap.
Hugeleap, youknow, Andthisopensthedoorsfor a lotofupandcomingyoungpeoplethatlovegraffiti, buthey, theycouldhave a careerinartorsignpaintingorletteringorHey, theycoulddesignfortheClippers.
Absolutely, Andyourclientlistoverallreadsnothingbut a listers.