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  • We all want an interesting job by which we mean one that allows for a high degree of

  • creativity

  • There used to be quite a lot of creative jobs around

  • But they've been disappearing since at least the middle of the 19th century

  • In that century the English art critic and social reformer

  • John Ruskin pointed out that the medieval building industry had once left its builders-- room for a huge amount of creativity

  • evident in the way that these craftsmen had had fun carving

  • Gargoyles grotesque animal or human faces in distinctive shapes high up on cathedral roofs

  • The stonemasons might have had to work to a fixed overall design and their toil was not always easy

  • but the gargoyle symbolized a fundamental freedom seen in many kinds of

  • Pre-industrial work the freedom to place a personal creative stamp on one's work

  • Nowadays, there are some creative jobs around of course

  • but the majority of those involved in

  • Making and selling say phones or furniture or buildings will have no opportunity to be creative

  • themselves

  • They belong instead to a highly anonymous army of labour

  • Working with in vast companies and that executes the creative designs of a lucky few

  • Modern capitalism has radically reduced the number of jobs which retain any component of creativity in them

  • Take for example. The Eames chair designed by Charles and Ray Eames

  • Which went into production in?

  • 1956 it is a highly distinctive creation that deeply reflects the ideals and outlook of the couple who designed it if

  • They'd been artisans operating their own small workshop

  • They would perhaps have sold a few dozen such chairs to their local customers in a lifetime

  • instead because they worked under modern capitalism many hundreds of thousands of chairs have been and

  • Continue to be sold

  • That's wonderful in a sense but a side effect of this triumph has been that the demand for well-designed

  • interesting chairs has been

  • substantially cornered a

  • New creative person wanting to make a new kind of office chair nowadays has to face the fact that it's already possible

  • To buy a very nice example

  • Designed by two geniuses and available for rapid delivery at a competitive price in other words

  • You won't stand too much chance of success

  • We're familiar with the idea that the wealth of the world is being ever more tightly

  • concentrated in the hands of a relatively small number of people

  • the infamous

  • 1% but capitalism doesn't only concentrate money

  • There's a more poignant less familiar fact that it's only a small number of people are sometimes

  • Overlapping but often different 1% who can have interesting that is creative work

  • It's telling that we are at this point in history

  • Obsessed with the romance of individual creative geniuses our society has developed an ear

  • fetishistic interest in stories of brilliant startups colorful fashion gurus and idiosyncratic

  • Filmmakers we might like to think we're turning to them for inspiration

  • But it may be more the case that we are using them to compensate us for a painful gap in our own lives

  • Just as it was in the 19th century during mass migration to cities that novels and pictures about country life

  • achieved unprecedented popularity

  • among newly urban audiences

  • The many interviews and profiles of creative types in the media at the moment

  • mask the fact that for almost all of us it will prove almost impossible to compete against the forces of

  • standardization

  • Far more than because of anything we may ourselves have done most of us are highly likely to find a considerable portion of our work

  • free of opportunities to carve our own gargoyles and

  • Therefore will find it distinctly boring

  • We are certainly richer now than we've ever been and then we ever were in a pre-industrial world

  • But our work is arguably a lot less filled with day to day

  • Opportunities to mark what we're making with a stamp of our own creative spark

  • To join a community of like-minded people who also enjoy watching and discussing our videos

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We all want an interesting job by which we mean one that allows for a high degree of

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B1 creative capitalism creativity designed small number distinctive

Where Are the Creative Jobs?

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    林宜悉 posted on 2020/12/16
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