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  • When I came across the book, the art of war for the first time, I was a bit skeptical.

  • Why would anyone read this book in the 21st century?

  • I am not in a state of war, neither most of the world.

  • Even if I was, this book is probably for generals and military leaders.

  • As I was reading through the pages of the book, I came across sentences such asIf

  • you know the enemy and know yourself, you need not fear the result of a hundred battles"

  • it sounded a bit funny back then because I did not have any enemies, neither I was trying

  • to get one.

  • But as I pondered more about the ideas that this book presented, I came to realization

  • that life is a warfare.

  • I mean, not in the traditional meaning, where you have to shoot your enemies, but you have

  • to deal with similar problems such as when You get into an argument or a conflict with

  • a friend or relative.

  • Or take another example, if you are running a business, you will undoubtedly have competitors

  • who will work their ass off just to kick you out.

  • It's like modern-day warfare.

  • When diapers.com clashed with amazon, guess what Amazon did?

  • First, they offered to buy diapers.com, but they refused, so Amazon started selling diapers

  • at a loss until diapers.com would run out of cash and file bankruptcy.

  • Bezos even famously said that amazon will drive diaper prices to zero if they don't

  • sell or end up selling to their competitor

  • Even if you are just an employee, you are fighting with your colleagues for that promotion.

  • People don't get randomly picked to be managers or head of a department.

  • So the strategies that Sun Tzu talks about in the art of war are still revenant to this

  • day.

  • Avoid what is strong and strike what is weak

  • A lot of people inspired by their favorite YouTubers start a YouTube channel, try their

  • best to upload as much as they can, stay consistent, improve the quality of their videos but still

  • end up failing and don't understand why!

  • There are literally a million channels that play Minecraft.

  • For example, there are people who play this game way better than you.

  • Why would you start a YouTube channel in such a competitive niche?

  • You are competing with people who play this game non-stop and are way better than you.

  • Why would anyone watch you when they can watch a far more skilled player

  • Especially when there are no barriers to entry.

  • What does it take to make Minecraft videos? a computer, a mic, and an internet connection,

  • which pretty much everyone can get.

  • Compare that to Mr beast.

  • How many people can put 100 Millon Orbeez in their friend's backyard or spend 50 hours

  • in solitary confinement or plant 20 million trees just to make a 10 or 15-minute video?

  •  You can't be getting into a crowded niche and doing the exact same thing but expecting

  • different results

  • Imagine if there are 10 coffee shops in this block.

  • Do you think you can succeed if you open one more coffee?

  • Instead, you should be opening a hair salon maybe because there isn't a single one in

  • the entire block.

  • I made the exact same mistake when starting this channel.

  • I wanted to share my ideas and opinions with the world, and I started doing animated book

  • reviews using a software (videoscribe) that every other YouTube used back then, and guess

  • what?!

  • I didn't see much progress

  •  People found my videos similar to other channels.

  • There wasn't a good reason for them to watch my content or subscribe.

  • It was a competitive space

  • I knew that if I wanted to grow this channel, I can't be doing what everyone else does.

  • I should do what most people can't do.

  • I should do something what others will find difficult to replicate.

  • So instead of blaming YouTube, I hired an amazing team of graphic designers who knew

  • how to make these beautiful animations.

  • And not everyone can easily replicate them because it's not cheap, to say the least.

  • And instead of reviewing just books like everyone else did, I decided to also share my experience

  • in real estate and the stock market since I have been an investor for years by then.

  • And guess what?

  • More and more people started watching my content

  • Of course, not every video I post gets a lot of views, but the channel is far bigger now

  • than it was back then, with just 2K subscribers.

  • 2.

  • He will win who knows when to fight and when not to fight 


  • So here is why a lot of people fail.

  • You are overweight, and you come across a motivational video here on YouTube, and suddenly,

  • you are fired up.

  • You are ready to take on the world

  • You promise yourself to jog every morning, reduce the number of calories you consume

  • daily, cut back on sweets, never have another cheeseburger again, and workout every day

  • for 2 hours at least.

  • Seems like a brilliant plan to get in shape.

  • But here is what happens in reality.

  • You do it once, maybe twice, and then on the third day, you decide to skip the gym because

  • you are exhausted, and then in a few days, you are back to your unhealthy lifestyle.

  • And it's not that there is something fundamentally wrong with you, but when you try to take multiply

  • battles at the same, you simply don't have the willpower to fight them all.

  • It doesn't matter how talented are you.

  • Your resources are limited.

  • Start first with cutting back on sugar, for example, once you make that part of your lifestyle,

  • then move to the next important thing, which might be jogging.

  • Once you get used to that, start going to the gym.

  • If you don't choose your battles wisely, you will be defeated.


  • I don't care who you are, but you can't be a basketball star, a successful politician,

  • and a singer, all at the same time.

  • You simply won't have the time to be good at all of them.

  • You either going to train at the pitch all day long every day to be the best in the world

  • at throwing the ball into the ring or learn how to code and build a technology that will

  • solve a complex problem

  • That's why if you look at successful people, every one of them is known for just one thingBezos

  • for building amazon, JayZ for rapping, or LeBron James for playing basketball. 


  • 3.

  • If you know your enemy and know yourself, you will always be victorious 

  • So the other day, I had an argument with a friend who was telling me how he has invested

  • in the stock market but lost his money.

  • That's why he is never going to invest in the stock market again.

  • He tried to convince me that the stock market is more like gambling.

  • Of course, it is like gambling if you don't

  • know what you are doing.

  • Before you even put a dime in the stock market, you should have spent months studying the

  • market, understanding how the market works, why some stocks rise, and others fall?

  • Why some companies perform better than others?

  • You can't just invest in a company because you heard about it in the news and be disappointed

  • when it falls the next day.

  • Everything is like gambling if you do not prepare for it.

  • Sun Tzu is basically saying if you know who are you dealing with or what are you dealing

  • with?

  • You are not going to lose.

  • Imagining getting into a fight with a Marshall art fighter.

  • You will get your ass kicked but if you study your enemy, find out his weaknesses, train

  • harder than him, you stand a pretty good chance to win.

  • The book is filled with such concepts.

  • Of course, we can't discuss all of them.

  • Otherwise, this video will have to be an hour-long, but it is just fascinating that the strategies

  • that worked thousands of years ago are still relevant until today.

  • Seems like humanity at its core hasn't changed much since then.

  • And now it's your turn.

  • What's your favorite lesson from the art of war?

  • I am really curious to know what you think about this book.

  • But before you do that, make sure to give this video a thumbs up if you have enjoyed

  • it, and make sure to subscribe and turn on your notifications

  • Thanks for watching and until next time

When I came across the book, the art of war for the first time, I was a bit skeptical.

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3 Rules That Will Immediately Change Your Life – Sun Tzu

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    Summer posted on 2020/12/15
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