And I always remember that day because I remember thinking to myself, we need to protect this.

We need to keep it in this Christine condition.

We need to make sure that it goes on for more generations.

Yeah, we see ourselves as custodians of the area and tourism hugely important to us.

But people come because it's clean and well preserved that are unique edge.

Charlotte would wires my name on Duh.

I'm the CEO of the Burn Ecotourism Network, which is a group of 65 businesses that operates here in what we call the burn and Cliffs of Moher.

Geo Park on the burn it gives more.

Geo Park was recognized by UNESCO in 2015 is an area of geological wonder.

You know, sometimes you marvel at people coming from different countries that they would have never seen the ocean that would have never experienced the landscape because they're comin from cities.

So when you meet and chat with people, you realize we have something very, very special.

Ah, very unique to the rest of the world.

It's all about sustainability.

It's about learning.

It's about having the emphasis on environmental protection.

And you thought about caring for the landscape, which is around us.

Equal tourism really is intended as a law impact, alternative, large scale tourism because we want people to appreciate the beauty of the place, but in a more controlled fashion.

Yeah, all of the members were committed to a code of practice where they measure waste water and energy, and they ensure that every single year they go forwards, they get a bit more efficient in those three areas.

The farmers are very, very conscious is well of treating the environment with care because of where we are.

We're in special area of conservation.

We can't spray.

We can't cut anything at certain times.

But we have to keep the hazel under control.

So the cows are let out more than other cows in in Ireland.

On they agrees the limestone pavement so that the flora and fauna and the biodiversity can come back in springtime.

Equal tourism and sustainability are the main reason we joint.

Everything that we do is nature centric, for which foraging.

Then we do while you're cooking, so nothing is added in if it doesn't belong there, collaborating with the members.

Absolutely assumption.

We've been entirely Leslie been working for the area together on that has paid back, Really, I think, because as a group of people together with lots of different stories, they're all very proud of their association with the network and the code of practice.

It's fine to be on your own.

I think you're stronger together, really, In hard times, it's even more important, yeah.