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  • Van Shoemaker.

  • VF is paying $2.1 billion to buy Supreme the Street where apparel company with a cult like following private equity firms Carlyle Group and Good Partners, are selling their stakes in the company behind the cool brand.

  • The proceeds scarcity of Supremes products ranging from hoodies to burner phones has made them extremely popular among the young Street, where fans known as height beasts.

  • And that gives the company pricing power that juices up its profit margins.

  • Known for its red box logo is products sell out in minutes after their launch and people wait in line for hours outside it's 12 stores worldwide.

  • Founded in 1994 in downtown Manhattan, Supreme became the home of New York City skate culture.

  • Many of its fans snap up Supremes clothing online.

  • That sales channel accounts for more than 3/5 of its revenue.

Van Shoemaker.

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B2 supreme company shoemaker scarcity burner private equity

Vans owner buys Supreme for $2.1 billion

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    林宜悉 posted on 2020/11/12
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