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  • This is the biggest pasta factory in the world.

  • Barilla produces 1400 tons of pasta each day at its flagship plant in Parma, Italy.

  • Each line produces about 10,000 pounds of pasta per hour, which goes to fill roughly 230 blue Barilla boxes.

  • The recipe for dry pasta is simple.

  • It only takes durum wheat, semolina flour and water to make dough.

  • Barilla then takes the dough and turns it into 103 different shapes, including long strands of spaghetti and bow ties of farfalle.

  • Machines punch out each shape before the pasta goes through the drying process.

  • This process allows the pasta to preserve itself so that nothing else is needed to keep it fresh.

  • And this is what gives the box yellow carbs a longer shelf life than most other products.

  • We press the pasta throughout a die, which is a metal plate with holes shaped in the way to obtain the format of pasta that we want to pack.

  • We dry the pasta for up to 12 hours in this plant, depending on the recipe, depending on the formats.

  • In order to obtain a shelf-stable, dry and ready to be eaten pasta.

  • The Barilla factory operates 24 hours, seven days a week.

  • We produce more than 320,000 tons of pasta per year, which means at the end of the year, more than 4.2 billions of pasta dishes.

  • So we're very proud to say that in 18 months we can feed the entire population of the world.

  • Barilla started as a small bake shop in the center of Parma more than 140 years ago.

  • Today, the company is privately owned by fourth-generation Barilla Brothers Guido, Luca, and Palo.

  • While ownership has stayed the same for decades, much has changed since 1877, especially in the way pasta is sold today.

  • The turning point came when Pietro Barilla traveled to the U.S. after the Second World War and he saw the packaging of food and so he came back.

  • He was very much in touch with artists and designers and together with the artist they designed the blue box, which is now famous all over the world.

  • Barilla consumers around the world buy more spaghetti than any other blue box variety.

  • And that's what makes it the most produced shape in the factory.

  • I think that spaghetti, in terms of long cut pasta, is very well known all around the world.

  • Because in China you have noodles, in Italy spaghetti, of course, but is not that far from the culture and the habits of many, many population in the world.

  • Barilla is available in more than 100 countries, including Brazil, Singapore and Japan.

  • Italy was traditionally the biggest pasta market for Barilla until the US recently took over the top spot.

  • Today, the company controls 32.8% of the entire dry pasta market in the United States.

  • The industry is growing beyond the US too, as consumer eating habits favor meatless meals and plant-based diets.

  • We've seen definitely a shift towards more plant-based diets because it's now universally recognized that they are the best one for the health of people and of the planet.

  • And so we are seeing globally an increase in pasta sales.

  • The trend doesn't look to be dying anytime soon, which could mean more demand for blue boxes around the world.

This is the biggest pasta factory in the world.

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