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  • adds news.

  • Movies, TV shows and many other types of media all want you to accept their messages at face value.

  • However, you should look beneath the surface and ask questions to decode what the's media messages are really saying.

  • First, ask who is the source of the message.

  • Knowing who is ultimately responsible for a message can reveal its true intentions as well as any possible bias.

  • If the source is an obvious, you can find it by following links or checking legal disclaimers.

  • Next, how is it trying to get your attention?

  • The obvious part of a message is called the text, which includes any language, imagery, music or anything else you can see and hear.

  • Creators can use a multitude of techniques to grab your attention, and they will often craft the text to appeal to a specific audience.

  • But even if you enjoy the message, try to remain critical, so you can see if the message contains actual substance or if it's all smoke and mirrors.

  • Also, how could this message be interpreted?

  • The implied part of a message is called The subtext, and it's suggested by the content, rather than directly seen or heard.

  • We as individuals, then decide how to interpret that subtext based on our personal biases, worldviews and expectations.

  • People with different perspectives might interpret the same piece of media very differently.

  • While this may not be a big deal with the entertainment media, different interpretations of news and educational media can create confusion and misunderstanding.

  • Try to set aside your biases and preconceptions and you'll be more likely to get in tune with what the message is actually trying to say.

  • Finally, is the message fair and trustworthy?

  • Some media may withhold or exaggerate info like an ad that makes their product appear more effective than it really is.

  • Make sure you always get a complete set of info from trustworthy sources, even if the media itself neglects to do so.

  • Deconstructing media messages is a critical skill in our media saturated culture as it helps you cut through the noise and reach your own conclusions.

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