Name: Charli XCX interview: how artists optimize for streaming
Uploaded: 2020-10-26T18:27:16.000Z
Duration: 9 min 40 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Past continuous

- I was never intentionally really thinking about,

Past simple

Without streaming it would be so difficult

- [Female Narrator] We all know streaming

but it's also changing how artists release music.

She's known to release music however and whenever she wants.

Which would've been unthinkable before streaming.

Now artist can instantly put their music online

but this also means they have to find ways

to stand out among the millions of songs at our fingertips.

the idea of what an album is has completely changed.

- I wanna release music when I feel like it

And I find that particularly major labels,

who have like a very like strict structure

of how they want artist to release music.

- Well, I think fans are hungry for content

and for music from their favorite artists.

And there's so much out there at the moment, you know?

They can get whatever they want all the time.

So it's very, everything's very like rapidly digested

So, yeah everything moves so much quicker now.

Technology has always dictated how artist release music.

The flat record was commercialized in the 1890's

because early kinds of records could only hold about

Which could hold up to 52 minutes of audio

The traditional album lasted for decades,

continuing with the cassette and then the CD,

when digital services like iTunes popped up.

what songs they wanted to buy from albums,

Now, with the rise of streaming services,

whether it's singles, mixed tapes, or albums,

if you're crazy you'll put a third single out

- What are you seeing now that's different from that?

- I think the best way of putting it would be that sort of

waterfall method, where artist are putting out single,

single, more singles, and maybe a single every month,

that maybe would lead into an EP or an album

- And this waterfall strategy is used by tons of big artists

like The Chain Smokers, Bebe Rexha and Billie Eilish.

- I've heard that term for like three or four years now

and its like whenever I go to a meeting with my label

yeah you know we've been thinking about this new strategy

You drop one song and then three months later

you drop another one and then three months later

you drop another one and that's the waterfall.

I'm like wow okay, every body got paid today great.

because then my label felt more relaxed about them.

we're making an album, then we're putting it out

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Charli XCX interview: how artists optimize for streaming

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