that only a few places actually require

our physical presence.

Somewhere in the past five to 10 years,

going to the bank fell off that list.

The question is: What are banks doing

to remain relevant even when they're no longer

a stop in the middle of our day?

The banks that are affected by this mostly are

the midsize institutions.

The regional and community banks.

Can they replicate the offline

personalized services that they are known for?

Midsize banks are still competing with large banks,

but their direct competition is with fintech startups.

Platforms that they're instant, they're relevant,

they're personalized, and they're human.

This is where midsize banks should focus.

Banks that are at the forefront of innovation

can do much more than just go digital.

They will take whatever is possible with 5G

to deliver a service that's fast and frictionless.

They'll need to build innovative, personalized

online services and use primary data

as opposed to just secondary data.

It's important to understand that

whoever owns the primary data

owns the customer relationship.

When a bank has full visibility into its network,

then with edge-to-edge intelligence,

it can process data points securely in near-real time.

As a midsize bank, you might be aware

of your business client's growth.

Their revenue is increasing, team expanding.

You can cross-reference these data points

to build a more accurate

and insightful picture about them.

For example, giving them a loan

to invest in more property,

and then they'll connect you to

a whole range of partners

for renovation, for construction,

for legal services.

So playing a much bigger role in their customers' lives.

No matter where digital experiences will take us,

personal banking will stay personal.

This way, no matter where the bank's customers are,

they'll feel as if they're interacting

with a trusted adviser.

Someone who knows them, who provides them with

what they need without having to go into a bank.