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  • On average, we spend 6 years eating,

  • chomping through 60 tons of food, the same weight as an adult sperm whale.

  • It's in a lifetime. Not just one sitting.

  • Don't do it to yourself.

  • It's so good.

  • The reason we enjoyed gorging ourselves is because food tastes so nice.

  • And the thing that helps you taste is actually your nose.

  • When you chew food, vapour is release at the back of the nose

  • in the process calledRetronasal Olfaction”.

  • Basically it tells you the taste of the flavour when actually youre smelling.

  • And we should have a little test to demonstrate this point.

  • We gained to be rigid to drink from 3 beakers

  • containing 3 different liquids wearing a nose clip.

  • Does my nose looking good with this?

  • So what does he think is in Beaker 1?

  • I have no idea what that is. It's wet.

  • Anything coming through?

  • Probably citric. Maybe lemon.

  • Beaker 2

  • Out that squash coz it's a strong flavour.

  • And beaker 3

  • Oh, that’s quite sourlemon!

  • Ok now take the nose clip off, please

  • and just quickly taste them in order again.

  • That’s cold tea.

  • Orange juicy squash isn’t it?

  • You got that one right.

  • This oneIs that a lemon juice?

  • And it is malt vinegar.

  • Now the boys are game to design their own food

  • and subject it to scrutiny from professional food tasters.

  • These people have made a career at meeting that paid by food manufacturers

  • to give early feedback before the product has launched.

  • And it is their heightened sense of taste that can make or break a new snack.

  • We're going to make our own flavour crisps using these special powders.

  • Pretty fancy

  • Well, I don't know.

  • Possibly. I haven't tried that before.

  • We need to revolutionize the flavours of crisps.

  • Brown pickle is my first choice with Tutti Frutti.

  • that sounds like a classic to me I tell you.

  • I'm going for Aniseed and Mediterranean Herbs.

  • Tastes good!

  • With such strong artificial flavors, only tiny amounts are required for explosive results.

  • I might scare

  • But what about Johnny’s Tutti Frutti and Pickle flavour?

  • It's time for the tasting panel to apply their professional taste buds to the boys' crisps.

  • What on earth will they make of their weird flavors?

  • First up is Johnny’s horrific sounding Tutti Frutti and Pickle Delight.

  • Here we go, the crunch!

  • Do you like it?

  • No! Too much confusion on the flavors.

  • That’s not pleasant flavour.

  • Johnny? Did he say it's unpleasant?

  • Yes! How dare he!

  • And now, it's Richard's turn to face the panel.

  • Right here we go.

  • First reactions?

  • Creative!

  • No! I don't believe it!

  • It is rose real something like that.

  • I balanced it. You see. I balanced those herbs.

  • Would you like it?

  • No

  • Sorry boys but it came to the crunchy and it didn't have what it takes.

On average, we spend 6 years eating,

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